Program Overview

---

Business Administration (Major)

The B.A. in Business Administration program is designed to give students a broad understanding of fundamental business principles to prepare them for success in the real world. Graduates receive a dually-accredited degree, recognized in both the US and the EU, and earn it in three years instead of four.

About the Program

The Bachelor of Arts (BA) in Business Administration program is designed to provide students with a broad understanding of the various aspects of business management, including marketing, economics, accounting and finance, as well as principles of law.

This program offers a comprehensive curriculum that covers fundamental business principles and practices, preparing students for career opportunities across many different industries and sectors. It gives students the flexibility to explore different areas of business and develop a well-rounded skill set that is applicable to any number of business roles.

This program is a general-focus option, suited to students whose primary aim is breadth, rather than depth, of knowledge, or for those who wish to construct their own curriculum.

Program Structure

Business Administration (Major) is a 3-year study program. To graduate, students must accumulate 90 US credits (180 ECTS credits) by completing 30 courses. This program does not include a specific concentration. Instead, students are required to take more courses, which allows for more choice of electives.

General Education Module

• Composition I
• Composition II
• Introduction to Economics
• Introduction to Law
• Computer Information System
• One course from the following:
  • Introduction to Politics
  • Introduction to Sociology
  • Introduction to Psychology
• One course from the following:
  • World History I
  • World History II
  • European History I
  • European History II
  • Survey of Western Art

Major Module

• Business Mathematics I
• Introduction to Management
• Introduction to Marketing
• Business Statistics
• Financial Accounting
• Finance for Non-Financial Managers
• Corporate Finance
• Digital Skills & AI for Business
• Advanced Communication and Presentation Skills for Global Managers
• Ethical Decision-Making
• Professional Internship
• Thesis Seminar I: Business Research Methods
• Thesis Seminar II: Strategic Planning

Business Administration Electives Module

• Seven courses from the available business concentration/elective courses.

Open Electives Module

• Three elective courses offered by any school at AAU.

Learning Outcomes

Upon completion of the program, students can expect to:

• Demonstrate a solid understanding of core business concepts, including management principles, financial analysis, marketing strategies, and communications.
• Apply critical thinking and problem-solving skills to analyze business problems, make informed decisions, and develop effective solutions in diverse organizational contexts.
• Communicate effectively both orally and in writing, including the ability to present ideas, negotiate with stakeholders, and collaborate with team members.
• Utilize quantitative and qualitative analytical tools to analyze business data, evaluate performance metrics, and identify opportunities for improvement.
• Understand the ethical and social responsibilities of businesses and demonstrate ethical decision-making and professional conduct in business practices.
• Demonstrate leadership skills and the ability to work effectively in teams, including the capacity to motivate and inspire others, resolve conflicts, and foster collaboration.
• Adapt to and thrive in dynamic and changing business environments, demonstrating resilience, flexibility, and adaptability to new challenges and opportunities.
• Continuously update and enhance their knowledge and skills in business administration through lifelong learning, professional development, and engagement with emerging trends and technologies in the field.

Career Prospects

Graduates of the program will be prepared for a wide range of entry-level and mid-level roles in various industries and sectors. Some potential career paths include:

• Management trainee
• Business analyst
• Marketing coordinator/executive/manager
• Social Media manager
• Content marketing Manager
• Financial analyst
• Audit assistant
• Business consultant/adviser
• Operations assistant/manager
• Human resources assistant/manager
• Event manager
• Project manager
• Sales representative
• Entrepreneur/small business owner
• Fundraiser

Industries

Graduates of the program can apply their education across a wide range of industries. Here are some of the types of employers graduates commonly find work with:

• Corporations
• Small & medium-sized enterprises (SMEs)
• Startups
• Nonprofit organizations
• Government agencies
• Consulting firms
• Financial institutions
• Retail & consumer goods companies

Qualification Awarded

The degree awarded is concurrently recognized as a Bachelor of Arts (BA) in the United States, as per AAU’s accreditation by the WASC Senior College and University Commission, and as a Bakalář (Bc.) in Czechia, as per AAU’s accreditation by the National Accreditation Bureau for Higher Education (NABHE). Graduates may select whether to use the U.S. post-nominal or the Czech pre-nominal title.

Financial Aid and Scholarships

We provide a wide range of scholarships, tuition discounts, and financial aid options to help make quality education more accessible. To learn more please visit our dedicated Financial Aid and Scholarships page.

Additional Information

• Learn more about tuition & payment.
• Learn more about undergraduate admission requirements.
• Explore our FAQ section.

Accreditation

• WASC + NABHE

Degree

• Bachelor of Arts

Duration

• 3 years

Location

• Prague, CZ

Tuition EU

• 31 781 USD

Tuition NON-EU

• 36 679 USD

Intake

• Fall / Spring

Deadline

• Rolling Admission

Minors

• International Relations
• Humanities, Society, and Culture

Thesis Module

• Students are required to complete the Thesis module.

Graduation Examination

• Students complete their studies by taking the graduation examination, which includes a state exam covering the major module and a thesis defense.