Program Overview

Business Administration: Entrepreneurship and Innovation

About the Program

The Bachelor of Arts (BA) in Business Administration with a concentration in Entrepreneurship and Innovation is designed to cultivate the entrepreneurial mindset and provide students with the knowledge and skills necessary to start, manage, and grow successful ventures in today’s dynamic business landscape. This program combines foundational business principles with specialized coursework in entrepreneurial strategies, innovation management, creativity, and venture creation.

Program Structure

Business Administration: Entrepreneurship and Innovation is a 3-year study program. To graduate, students must accumulate 90 US credits (180 ECTS credits) by completing 30 courses.

General Education Module

• Composition I
• Composition II
• Introduction to Economics
• Introduction to Law
• Computer Information System
• One course from the following:
  • Introduction to Politics
  • Introduction to Sociology
  • Introduction to Psychology
• One course from the following:
  • World History I
  • World History II
  • European History I
  • European History II
  • Survey of Western Art

Major Module

• Business Mathematics I
• Introduction to Management
• Introduction to Marketing
• Business Statistics
• Financial Accounting
• Finance for Non-Financial Managers
• Corporate Finance
• Digital Skills & AI for Business
• Advanced Communication and Presentation Skills for Global Managers
• Ethical Decision-Making
• Professional Internship
• Thesis Seminar I: Business Research Methods
• Thesis Seminar II: Strategic Planning
• On top of that students are also required to complete the Thesis module.

Concentration Module

• Entrepreneurship in Practice I
• Entrepreneurship in Practice II
• Leadership
• Business Law
• Project Management
• Two courses from the following:
  • Business Strategy Simulation
  • Customer Relationship Management
  • Sustainability and Innovation Management
  • ESG reporting
  • Decision Making
  • Growth & Change Management
• Note: Approx. 12–15 students need to be enrolled in order to run a concentration module.

Open Electives Module

• Three elective courses offered by any school at AAU.

Learning Outcomes

Graduates of the Entrepreneurship and Innovation program will be able to:

• Demonstrate a deep understanding of entrepreneurship theories, concepts, and practices, including opportunity recognition, business model innovation, and entrepreneurial finance.
• Apply creative thinking and problem-solving skills to identify and evaluate market opportunities, develop innovative business ideas, and formulate viable business plans.
• Utilize entrepreneurial strategies and techniques to launch and manage new ventures, including start-ups, social enterprises, and corporate ventures.
• Determine the necessary financial and non-financial resources available for new ventures.
• Identify the criteria used to screen and evaluate proposals, including their attractiveness and risk, and how to obtain start-up and early growth capital.
• Effectively leverage technology and digital platforms to drive innovation, enhance operational efficiency, and create competitive advantages in the marketplace.
• Understand the legal, ethical, and regulatory considerations relevant to entrepreneurship and venture creation; including intellectual property protection, contract law, and business ethics.
• Demonstrate effective leadership and communication skills to inspire and motivate teams, build strategic partnerships, and engage stakeholders in the entrepreneurial ecosystem.
• Navigate the challenges and uncertainties inherent in entrepreneurial endeavors, including risk management, resilience, and adaptability to changing market conditions.
• Analyze case studies and real-world examples of successful and failed ventures to extract lessons learned and best practices in entrepreneurship and innovation.

Career Prospects

Graduates of the Entrepreneurship and Innovation program are well-positioned to pursue a variety of career paths in the entrepreneurial ecosystem. Some potential roles include:

• Entrepreneur/founder
• Innovation manager
• Venture capital analyst
• Corporate entrepreneur
• Business consultant
• Product manager
• Project manager
• Social entrepreneur

Qualification Awarded

The degree awarded is concurrently recognized as a Bachelor of Arts (BA) in the United States, as per AAU’s accreditation by the WASC Senior College and University Commission, and as a Bakalář (Bc.) in Czechia, as per AAU’s accreditation by the National Accreditation Bureau for Higher Education (NABHE). Graduates may select whether to use the U.S. post-nominal or the Czech pre-nominal title.

Accreditation

The Entrepreneurship and Innovation concentration is accredited by the Academic Quality Assurance Board of Anglo-American University. Its completion will be indicated on the transcript and diploma supplement.

Financial Aid and Scholarships

We provide a wide range of scholarships, tuition discounts, and financial aid options to help make quality education more accessible.

Additional Information

• Learn more about tuition & payment.
• Learn more about undergraduate admission requirements.
• Explore our FAQ section.

Program Details

• Accreditation: WASC + NABHE
• Degree: Bachelor of Arts
• Duration: 3 years
• Location: Prague, CZ
• Tuition EU: 31,781 USD
• Tuition NON-EU: 36,679 USD
• Intake: Fall / Spring
• Deadline: Rolling Admission