Program Overview

MSc, Master of Science Digital Marketing & Sales

Programme Overview

The MSc Digital Marketing and Sales is a comprehensive programme that trains professionals to work in a constantly evolving digital ecosystem. The programme focuses on the development of agility and responsiveness, combining strategy, technique, design, digital marketing, and e-commerce performance.

Key Points

• CROSS-TRAINING AND COMPLEMENTARY TRAINING: The programme offers a breadth of training across technical, design, and digital marketing areas, with options for students to immerse themselves in real-life projects and case studies.
• A VARIED TEACHING METHOD FOR MAXIMUM EMPLOYABILITY: The programme combines professional skills, advanced academic expertise, a strong network of start-ups, and major digital players from across industry.
• RECOGNISED PROFESSIONAL CERTIFICATIONS FOR EVEN GREATER CREDIBILITY: Students are encouraged to earn Google Ads and Google Analytics certifications to further develop their skills in the digital field.
• EXPERIENTIAL LEARNING: The programme offers a course predominantly focused on the job market, with opportunities for students to attend events, take advantage of work placement opportunities, and build a professional network of contacts.
• AN ECOSYSTEM OF RESPECTED PARTNERS: The programme was defined in close collaboration with companies such as Oxatis, French Tech Aix-Marseille Kaporal, and Dentsu, and is supported by the likes of Digitick, The Wagon, Private Sale, Digital Virgo, etc.

Skills Developed

• UNDERSTAND THE EXTERNAL FACTORS AFFECTING COMPANIES TO HELP DEVELOP DIGITAL STRATEGIES: Graduates are guided on how to analyse the socio-technical, socio-economic, and socio-cultural context of markets.
• MANAGE AND MOTIVATE TEAMS: Students learn how to manage technical, editorial, and marketing teams by developing a variety of motivational and team-building skills.
• CONTROL OF E-COMMERCE MANAGEMENT SETTINGS: Graduates master specific knowledge to successfully manage e-commerce, including payments, KPI implementation and analyses, M-commerce, cross-channel marketing, and supply chain management.
• SOLID SKILLS IN GRAPHIC DESIGN: Students finish the course as masters of InDesign, Photoshop, and Illustrator.
• DESIGN AND ADMINISTRATION OF COMMERCIAL AND NON-COMMERCIAL SITES: Students master all aspects of creation and management of a website, including implementation of analytical tools.

Why Study Digital Marketing & Sales?

• The programme gives students a comprehensive view of management in the digital field.
• Students will be able to engage with partners, clients, and prospects using a common language and understanding their business challenges.
• The programme equips students to embark on the entrepreneurial adventure with the digital implementation of their future business.

Admission Level

• From Bachelor's degree - 4 years, Validation of Personal and Professional Experience (VAPP)

Campus

• Marseille

Degree

• MSc, Master of Science

Format

• Full Time

Intake

• September 2025

Language

• English

Rankings

• 3rd Eduniversal 2024 French Ranking - Digital Marketing & e-commerce category
• 6th Best Masters 2024 ranking - E-business and digital marketing category

Contact

• Camila Roa, Area Manager Europe & Americas
• Junyao LIU, Area Manager China & Taiwan
• Alice Bellia, Area Manager SUBSAF (Subsaharian Africa) & German speaking countries
• Prayag Raj Tripathi, Area Manager India & South Asia
• Anouar Rehioui, Area Manager North Africa
• Elvira Ibragimova, Area Manager Eurasia & Pacific
• Reda Raki, International Student Counselor - Middle-East/North Africa, Eurasia/Pacific
• Bruna Lopes, International Student Counselor - India, Europe and Americas
• Catherine Maisonneuve, Global Promotion Manager for the International MBA