Program Overview
MSc Creativity & Design Management
Presentation
The MSc programme in Creativity & Design Management is tailored to nurture students into creators and innovators within the creative industries and other innovative sectors of the economy and society.
Objectives of the programme in Creativity & Design Management
Upon graduation, students can pursue roles in creation, design, and managerial functions within the creative industries and other innovative sectors.
The MSc Creativity & Design Management programme opens doors to various creative industry sectors, including visual arts, design, crafts, fashion, luxury, creative digital services, and communication, as well as heritage, performing arts, cultural industries (such as cinema, video games, music, media), and leisure industries (such as tourism, outdoor activities, and sports).
Furthermore, graduates are equipped to contribute to ideation, innovation, and problem-solving across diverse business sectors in the economy.
Programme highlights
A HYBRID APPROACH: CREATIVITY AND DESIGN
In today's dynamic business environment, companies are increasingly blending disciplines to innovate. With its collaborative nature, Design stands at the forefront of organisational evolution, catalysing creativity across various sectors.
CREATIVITY AND DESIGN: ROOTED IN FRENCH CULTURE
France stands out for its rich artistic heritage, cultural diversity, and vibrant creative industries. Globally, it ranks 6th in creative products, encompassing brand values, export of cultural goods, patent origins, online creativity, and more, as per the Global Innovation Index. Our programme draws upon the finest French savoir-faire, creative and cultural traditions, alongside the specialised expertise of our sector's organisations and companies.
The South of France serves as both a historical and contemporary hub for creation and design.
- The South of France has long been a source of inspiration for some of the greatest artists in history, including Renoir, Manet, Cézanne, Van Gogh, Bonnard, Matisse, Miró, Giacometti, Chagall, Braque, Léger, Picasso, and Gauguin, among others.
- It continues to attract renowned French designers such as Rudy Ricciotti, Robert Guédiguian, Jacquemus, Axel Chay, IAM, Jul, and Gérald Passedat.
- The region has been instrumental in the development of major French brands like L’Occitane en Provence, Maison Fragornard, Biot glassworks, and the Madura Workshop.
- It hosts prestigious institutions such as Fondation Maeght, Villa Noailles, MUCEM, Fondation Van Gogh, Fondation Luma, and Collection Lambert.
Marseille, designated as the European Capital of Culture in 2013, stands out as one of France's most vibrant and creative cities. With its cosmopolitan atmosphere, Marseille thrives on a dynamic mix of creative and cultural activities, with a special focus on visual arts, design, fashion, music, and sports.
Located amidst this cultural richness, the Creativity and Design Bachelor programme, situated in the Calanques at the Luminy campus in Marseille, provides students with an immersive experience in this fertile ground for creativity.
INTERNATIONAL OUTLOOK
Delivered entirely in English, our programme embraces international cooperation by welcoming professors, professionals, and international students. This approach reflects a blend of global and local perspectives, highlighting the "Made in France" essence as well as the South of France. Plus, the programme leverages the extensive global network of KEDGE Arts School, boasting strong partnerships with esteemed institutions like the Central Academy of Fine Arts, China's most prestigious art and design school.
IMMERSIVE TEACHING: ONSITE TRAINING
Experiential teaching primarily occurs within creative organisations closely connected to professionals in the sector. This approach incorporates methods like on-site courses, professional workshops, and an annual study trip abroad.
HANDS-ON EXPERIENCE
In project-based teaching, students are encouraged to address complex problems, develop strategies, and design and test their innovations. We value an entrepreneurial approach, empowering our students to become key players in shaping market developments.
EXPERTISE AND NETWORKING: ACADEMIC AND PRACTICAL
The MSc Creativity & Design Management taps into the knowledge base of the Creative Industries and Culture research centre to disseminate expertise in arts, design, and creative industries management, facilitated by our team of researchers. Emphasising values like avant-garde, freedom, diversity, and collaboration, the programme collaborates with a wide range of partners in the design and creative industries sector, from large national companies and institutions to smaller creative businesses. These professionals contribute practical insights to our teachings, ensuring high-quality learning experiences within real-world contexts and providing valuable networking opportunities for accessing the market.
Key points
- DEVELOP SKILLS IN IDEATION, CREATIVITY, CONCEPTION, AND DESIGN
- GAIN AN UNDERSTANDING OF THE NUANCES OF CREATIVE MANAGEMENT, DESIGN, AND THE CREATIVE INDUSTRIES
- CREATE AND LEAD INNOVATIVE STRATEGIES TO ADDRESS PROBLEMS AND ADD VALUE TO USERS, ORGANISATIONS, AND SOCIETY
Why study for an MSC Creativity and Design management at KEDGE Arts School?
KEDGE Arts School has been a leader in arts, design, and creative industries management for over two decades, building on a legacy of excellence at its Marseille campus. The MSc in Creativity and Design Management blends creativity with business acumen, preparing students to lead in fields like design, fashion, art, and media. Strong industry ties offer valuable opportunities for internships, networking, and hands-on projects, while the diverse, internationally oriented programme enriches the learning experience. The comprehensive curriculum covers subjects such as creativity & design strategic management, management tools, management tools equipping graduates for successful careers in various creative sectors.
Taught in English at our Paris campus, this one-year programme is designed for applicants with a four-year degree and proficiency in English. For programme requirements and further information on joining the MSc Creativity & Design management such as fees, entry level, funding, please visit the dedicated admission page. Apply now and embrace innovation and alternative approaches as we embark on this transformative journey together!
Admission level
From Bachelor's degree - 3 years to Bac +5, Validation of Personal and Professional Experience (VAPP)
Campus
Marseille
Degree
MSc, Master of Science Diploma recognised by the French Ministry of Higher Education
Format
Full Time
Intake
September 2025
Language
English
Key figures
- 90% of students secure employment within 6 months
- 1200 alumni
- 200 partners in the design and creative industries sector
- 1 unique research centre in France focusing on the Management of arts, design, and creative industries
KEDGE Business School is a top-tier private, non-profit institution of higher education under contract with the French government, recognised with triple accreditation.
Formed in 2013 from the merger of BEM (formerly ESC Bordeaux) and Euromed Management (formerly ESC Marseille), KEDGE has earned a reputation for excellence, ranking among the top 1% of business schools worldwide with prestigious triple accreditation from AACSB, EQUIS, and AMBA.
Designated as an EESPIG (Public Interest Higher Education Institution), KEDGE is ranked 29th among Europe’s best business schools and 7th in France, according to the December 2023 Financial Times rankings.
KEDGE operates four campuses in France (Paris, Bordeaux, Marseille, and Toulon), four international campuses (two in China and two others), and four associated campuses (Avignon, Bastia, Bayonne, and Mont-de-Marsan). The KEDGE community comprises 15,600 students (28% of whom are international), 220 permanent faculty members (45% international), 329 global academic partners, and a network of over 85,000 alumni worldwide.
KEDGE offers 38 programmes in management, available full-time or through apprenticeships, covering fields such as finance, quality management, real estate, marketing, procurement, international trade, supply chain management, wine, and creative industries. The school also provides bespoke training solutions for businesses on both a national and international scale. KEDGE awards degrees recognised or accredited by the State, ranging from bachelor’s to master’s levels (3 to 6 years of higher education).