Program Overview

BA Honours Business Management (Data Analytics)

Programme Overview

The BA Business Management (Data Analytics) programme aims to seamlessly integrate theory with practice, emphasising practical learning, technological and analytical competencies, and global and cross-cultural awareness. This programme will enable you to effectively incorporate data handling and analysis techniques across a range of business decision-making scenarios.

Programme Content

• Year 1: Management in the Global Environment, Marketing Theory and Practice, Data and Digital Technologies, Financial Performance Management
• Year 2: Management Analytics and Data Visualisation, Innovation, Entrepreneurship and Sustainability, Operations and Supply Chain Management
• Year 3: Data Ethics, Security and Privacy, Natural Language Processing and Text Analytics, Business Strategy, Supply Chain Analytics, Simulation and Technology, Artificial Intelligence and Predictive Analytics

Programme Modules

• Management in the Global Environment (30 Credits) – Compulsory: Develops students’ understanding of the management of organisations in the international context.
• Marketing Theory and Practice (30 Credits) – Compulsory: Provides students with an overview of key marketing concepts and applies them in a variety of organisations.
• Data and Digital Technologies (30 Credits) – Compulsory: Cultivates a foundational understanding of business data and the state of digital technologies.
• Financial Performance Management (30 Credits) – Compulsory: Develops the financial understanding and knowledge of students within business organisations.
• Management Analytics and Data Visualisation (30 Credits) – Compulsory: Equips students with the skills to use analytics and visualisation tools to convert data to insights.
• Innovation, Entrepreneurship and Sustainability (30 Credits) – Compulsory: Introduces students to key concepts, principles, and methodologies associated with innovation, entrepreneurship & sustainability.
• Operations and Supply Chain Management (30 Credits) – Compulsory: Develops students’ knowledge and understanding of operations and supply chain management within a variety of organisations.
• Data Ethics, Security and Privacy (15 credits) – Compulsory: Provides a comprehensive understanding of the ethical considerations, security challenges, and privacy concerns surrounding data.
• Natural Language Processing and Text Analytics (15 credits) – Compulsory: Demystifies the complexities of NLP and Text Analytics, demonstrating their applicability and significance in the business landscape.
• Business Strategy (30 Credits) – Compulsory: Helps students learn decision-making skills by evaluating options, weighing risks and rewards, and making informed choices.
• Supply Chain Analytics, Simulation and Technology (30 Credits) – Compulsory: Equips students with the essential knowledge and skills to apply quantitative, data-driven approaches for improving supply chain performance.
• Artificial Intelligence and Predictive Analytics (30 Credits) – Compulsory: Develops students’ knowledge and practical skills in the domain of AI and Data Analytics.
• Business Start-Up (30 Credits) – Optional: Immerses students in the multifaceted landscape of launching a new venture.
• Applied Project (30 Credits) – Optional: Provides students with practical experience in applying business concepts, theories, and skills to real-world business contexts.
• Work Internship (30 Credits) – Optional: Enables students to undertake and reflect on approved work experiences and a range of personal and professional development activities.
• Consultancy Project (30 Credits) – Optional: Offers students the opportunity to engage in a real, client-driven consultancy project.

Accreditations

• The Financial Modeling Institute: Middlesex University Dubai is an Academic Partner of the Financial Modeling Institute (FMI).
• The Chartered Institute of Marketing (CIM): This programme at Middlesex University Dubai is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM).
• Chartered Institute of Management Accountants (CIMA): Our BA Business Management and BA International Business programmes are recognised by the Chartered Institute of Management Accountants (CIMA).
• SAS Certification: The MDX Dubai Business Management (Data Analytics) pathway is certified by SAS, a leading Analytics provider in the industry.

Entry Requirements

• Indian Secondary School Certificates / CBSE: Minimum grade of 65% overall
• British A-Levels: Minimum Two or Three with grades AA / BBC
• GCSE: Students who have completed their GCSEs are eligible to join our International Foundation Programme
• International Baccalaureate: You must have passed the full IB Diploma with 24 – 28 Points
• American High School Diploma: Students with American High School Diploma are eligible to join our Foundation programme
• UAE’s General Secondary Education Certificate Examination: UAE’s General Secondary Education Certificate Examination Grade 12 (Tawjihiya) plus successful completion of the Middlesex University International Foundation Programme (IFP)
• Pakistani National Curriculum: Completion of Year 1 at a recognised post-secondary institution (university / college)
• Iranian Pre-University Certificate: Minimum overall grade of 12
• Nigerian Senior School Leaving Certificate: Candidates are admitted to the International Foundation Programme (IFP)
• National Curriculum of the countries of Russia, Azerbaijan, Kazakhstan, Kyrgyzstan, Turkmenistan, Tajikistan, and Uzbekistan: Candidates are admitted to the International Foundation Programme (IFP)
• West African GCE: Candidates are admitted to the International Foundation Programme (IFP)
• BTEC Level 3: BTEC Level 3 qualifications may be considered for direct entry into an undergraduate programme
• Middlesex University International Foundation Programme (IFP): Successful completion of the Middlesex University International Foundation Programme (IFP)
• NCUK Foundation Qualification: If you have a foundation qualification from NCUK, you can contact the admissions team directly to understand entry requirement eligibility for this programme

English Language Requirements

• IELTS Academic: 6.0 (minimum 5.5 in each band)
• TOEFL Internet-based: 72 (17 in listening & writing, 20 in speaking and 18 in reading)
• Pearson PTE Academic: 59 (with 59 in all components)
• Dubai Campus MDX Internal English Test: 6.0 (with 5.5 in each component)

Fees

• Total Fees: AED 188,946 (3 Years)
• Year 1: AED 62,982
• Year 2: AED 62,982
• Year 3: AED 62,982

Teaching

• Faculty: World-class faculty with a wealth of industry experience
• Classes: Held at Dubai Knowledge Park campus Monday to Friday, between 8:30am and 5:30pm
• Learning and Teaching Approaches: Students will be involved in a range of learning, teaching, and assessment approaches
• Technology: Students will be supported by technology, and faculty will use existing and emerging tech to engage with students

Future Career and Employment

• Data Analyst: This is a foundational role for graduates in this field
• Business Intelligence Analyst: These professionals focus on analysing data to provide actionable insights
• Career Paths and Opportunities: Graduates with a degree in Business Management (Data Analytics) have a broad array of career and employability opportunities due to the increasing reliance on data-driven decision-making across various industries

Faculty

• Rory McConnon MBA MSC FHEA PMP: Senior Lecturer, Campus Programme Coordinator - Undergraduate Business Management and International Business
• Andrew Mackenzie MBA SFHEA: Senior Lecturer, Head of Institute of Sustainable Development
• Dr Athanasia Kalaitzi: Senior Lecturer in Quantitative Finance & Economics
• Dr Christopher Jensen: Senior Lecturer in Business
• Claudia L. Maher MA FCIPD FHEA: Senior Lecturer in HRM
• Dr Jeongsoo Han FHEA: Associate Professor
• Dr Matthew Brown MA, BA (Hons), HND, Dip PolGov (Open), PGCHE, MCIM, MIDM, FCMI, FHEA: Senior Lecturer
• Muneeza Shoaib Sandeela: Senior Lecturer in Marketing, Campus Programme Coordinator- BA Marketing
• Neelofer Mashood MA MBA FHEA PGCHE: Senior Lecturer
• Rashita Puthiya CA SFHEA: Senior Lecturer Accounting and Finance
• Rhoderick Romano PGCHE MBA: Senior Lecturer
• Ryan Stephenson MAIBM FHEA MCMI: Lecturer in Business
• Sandra Stephenson MEd, BJourn, PGCHE, FHEA: Lecturer
• Dr Shawn Mathew: Senior Lecturer in Marketing
• Dr Sheldon Carvalho: Senior Lecturer in HRM & Organizational Behavior
• Dr Sreejith Balasubramanian FHEA: Associate Professor, Chair, Office of Research, Head & Founder: Centre for Supply Chain Excellence
• Sony Sreejith Assoc. CIPD FHEA: IFP - Business Pathway Coordinator, Senior Lecturer in Business
• Dr Supriya Kunnath Kaitheri FHEA: Senior Lecturer, Campus Programme Coordinator - MA Global Business Management
• Dr Vijay Pujari FCIM SFHEA: Senior Lecturer, Campus Programme Coordinator - MSc Strategic Marketing and MSc Corporate and Marketing Communications, Campus Programme Coordinator - MSc Digital Marketing
• Dr Vijaya Kumar: Senior Lecturer Accounting and Finance
• Mariam Aslam MSc FHEA: Senior Lecturer, Campus Programme Leader - MBA
• Professor Cody Morris Paris PhD: Deputy Director of Research & Business, Head of the Business School