Program Overview

BA Honours Marketing

Programme Overview

The BA Honours Marketing programme aims to seamlessly integrate marketing theory with practice, emphasising practical learning, technological and analytical competencies, and global and cross-cultural awareness. This programme will enable you to effectively integrate marketing knowledge and skills with comprehensive business management strategies to drive informed decision-making and sustainable growth.

Why Study BA Honours Marketing?

Middlesex University Dubai provides students with the opportunity to achieve an Honours degree in Marketing in three years. The programme is structured to enable students to develop a range of theoretical and practical capabilities in key areas of business management including strategy, leadership and people management, finance, sustainability, marketing, data analytics, innovation, and operations, as well as specialist areas in marketing.

Accreditations

• The Financial Modeling Institute (FMI)
• The Chartered Institute of Marketing (CIM)

Programme Modules

Year 1

• Management in the Global Environment (30 Credits) – Compulsory
• Marketing Theory and Practice (30 Credits) – Compulsory
• Data and Digital Technologies (30 Credits) – Compulsory
• Financial Performance Management (30 Credits) – Compulsory

Year 2

• Marketing Research and Insights (30 Credits) – Compulsory
• Consumer Behaviour and Socially Responsible Consumption (30 Credits) – Compulsory
• Marketing and Digital Strategy (30 Credits) – Compulsory
• Customer Experience Management (30 Credits) – Compulsory

Year 3

• Branding and Marketing Communications (30 Credits) – Compulsory
• Marketing Consultancy Project (30 Credits) – Compulsory
• Digital Campaign Planning: Social Media Tactics and Analytics (30 Credits) – Optional
• Global Brands and Cross-Cultural Marketing (30 Credits) – Optional
• Project Management (30 Credits) – Optional
• Creativity and Innovation in Marketing (30 Credits) – Optional
• Business Start-Up (30 Credits) – Optional
• Work Internship (30 Credits) – Optional

Programme Content

• Establish your capabilities in BA Marketing
• What you will study on your BA Honours Marketing

Course Overview

• Intake: January, September
• Duration: 3 years full-time
• Attendance: Full-time
• Course Leader: Muneeza Shoaib Sandeela
• Fees (Total): AED 188,946 (3 Years)
• Fees Breakdown:
  • Year 1: AED 62,982
  • Year 2: AED 62,982
  • Year 3: AED 62,982

Entry Requirements

• Indian Secondary School Certificates / CBSE: minimum grade of 65% overall
• British A-Levels: Minimum Two or Three with grades AA / BBC
• GCSE: Students who have completed their GCSEs are eligible to join our International Foundation Programme
• International Baccalaureate: You must have passed the full IB Diploma with 24 – 28 Points
• American High School Diploma: Students with American High School Diploma are eligible to join our Foundation programme
• UAE’s General Secondary Education Certificate Examination: Grade 12 (Tawjihiya) plus successful completion of the Middlesex University International Foundation Programme (IFP) or equivalent programmes
• Pakistani National Curriculum: Completion of Year 1 at a recognised post-secondary institution (university / college)
• Iranian Pre-University Certificate: Minimum overall grade of 12
• Nigerian Senior School Leaving Certificate: Candidates are admitted to the International Foundation Programme (IFP)
• National Curriculum of the countries of Russia, Azerbaijan, Kazakhstan, Kyrgyzstan, Turkmenistan, Tajikistan, and Uzbekistan: Candidates are admitted to the International Foundation Programme (IFP)
• West African GCE: Candidates are admitted to the International Foundation Programme (IFP)
• BTEC Level 3: BTEC Level 3 qualifications may be considered for direct entry into an undergraduate programme
• Middlesex University International Foundation Programme (IFP): Successful completion of the Middlesex University International Foundation Programme (IFP)
• NCUK Foundation Qualification: If you have a foundation qualification from NCUK, you can contact the admissions team directly to understand entry requirement eligibility for this programme

English Language Requirements (Undergraduate)

• IELTS Academic: 6.0 (minimum 5.5 in each band)
• TOEFL Internet-based: 72 (17 in listening & writing, 20 in speaking and 18 in reading)
• Pearson PTE Academic: 51

Teaching

• Classes are held at Dubai Knowledge Park campus Monday to Friday, between 8:30am and 5:30pm
• No classes are scheduled on Fridays between 12.00pm and 2.00pm
• Occasional sessions may be scheduled over weekends or holiday periods, and you can expect plenty of notice for these
• Attending scheduled weekly classes is an important requirement for completion of the programme

Future Career and Employment

• Marketing Manager: Oversees a company's marketing campaigns, both on a strategic and operational level, to enhance brand recognition and sales
• Brand Manager: Develops and maintains the brand identity of a product or organisation, strategizing to improve brand perception and loyalty
• Digital / E-commerce Marketing Specialist: Manages and integrates digital marketing strategies and e-commerce operations to drive business growth

Faculty

• Muneeza Shoaib Sandeela: Senior Lecturer in Marketing, Campus Programme Coordinator- BA Marketing
• Andrew Mackenzie MBA SFHEA: Senior Lecturer, Head of Institute of Sustainable Development
• Dr Athanasia Kalaitzi: Senior Lecturer in Quantitative Finance & Economics
• Dr Christopher Jensen: Senior Lecturer in Business
• Claudia L. Maher MA FCIPD FHEA: Senior Lecturer in HRM
• Dr Jeongsoo Han FHEA: Associate Professor
• Dr Matthew Brown MA, BA (Hons), HND, Dip PolGov (Open), PGCHE, MCIM, MIDM, FCMI, FHEA: Senior Lecturer
• Neelofer Mashood MA MBA FHEA PGCHE: Senior Lecturer
• Rashita Puthiya CA SFHEA: Senior Lecturer Accounting and Finance
• Rhoderick Romano PGCHE MBA: Senior Lecturer
• Ryan Stephenson MAIBM FHEA MCMI: Lecturer in Business
• Sandra Stephenson MEd, BJourn, PGCHE, FHEA: Lecturer
• Dr Shawn Mathew: Senior Lecturer in Marketing
• Dr Sheldon Carvalho: Senior Lecturer in HRM & Organizational Behavior
• Dr Sreejith Balasubramanian FHEA: Associate Professor, Chair, Office of Research, Head & Founder: Centre for Supply Chain Excellence
• Sony Sreejith Assoc. CIPD FHEA: IFP - Business Pathway Coordinator, Senior Lecturer in Business
• Dr Supriya Kunnath Kaitheri FHEA: Senior Lecturer, Campus Programme Coordinator - MA Global Business Management
• Dr Vijay Pujari FCIM SFHEA: Senior Lecturer, Campus Programme Coordinator - MSc Strategic Marketing and MSc Corporate and Marketing Communications, Campus Programme Coordinator - MSc Digital Marketing
• Dr Vijaya Kumar: Senior Lecturer Accounting and Finance
• Mariam Aslam MSc FHEA: Senior Lecturer, Campus Programme Leader - MBA
• Professor Cody Morris Paris PhD: Deputy Director of Research & Business, Head of the Business School
• Rory McConnon MBA MSC FHEA PMP: Senior Lecturer, Campus Programme Coordinator - Undergraduate Business Management and International Business

Related Courses

• BA Honours Business Management
• BA Honours Business Management (Finance)
• BA Honours Business Management (Human Resource Management)
• BA Honours Business Management (Marketing)
• BA Honours Business Management (Innovation and Entrepreneurship)
• BA Honours Business Management (Project Management)
• BA Honours Business Management (Supply Chain and Logistics)
• BA Honours Business Management (Data Analytics)
• BA Honours Business Management (Economics)
• BA Honours Business Management (Tourism and Events)
• BA Honours International Business
• BA Honours Business Management (Sustainability)