Program Overview

Introduction

The BA Honours Digital Media and Communications programme has been designed to provide students with a curriculum which meets the practical, technical and theoretical demands of a career in the fast-paced creative industries. The programme empowers students with an excellent understanding of social media promotion strategies, content management tools and approaches all while teaching them to effectively communicate ideas in multiple registers, forms of media and platforms for diverse purposes and audiences. Students will develop digital media production skills and proficiency in using various operating systems, software, and media production equipment. 

Middlesex University Dubai was awarded ‘Best Media Centre’ in the region at the Forbes Middle East Higher Education Awards 2019.

Mode of Study: All classes are held in person on campus, at the Dubai Knowledge Park campus in the heart of the city.  

Teaching

Classes are held at Dubai Knowledge Park campus Monday to Friday, between 8:30am and 5:30pm. No classes are scheduled on Fridays between 12.00pm and 2.00pm. Occasional sessions may be scheduled over weekends or holiday periods, and you can expect plenty of notice for these. Attending scheduled weekly classes is an important requirement for completion of the programme.

Students will be involved in a range of learning, teaching, and assessment approaches. Such approaches aim to put students at the centre of their own learning so that they are engaged and involved in all aspects. The programme requires active involvement and collaboration with fellow students, including working and learning as part of small groups. Learning activities may occur both within and outside the classroom.

Students will be supported by technology, and faculty will use existing and emerging tech to engage with students. The programme may be facilitated using a variety of online tools (My Learning on UniHub, podcasts, wikis, etc.). By engaging with e-learning, students will be developing additional skills highly valued by employers. These include working flexibly, communication, understanding of IT, and team working.

Programme Details

Intake:

• September

Duration:

• This programme is taught over 3 years full-time

Attendance:

• This programme is offered full-time

Course Leader

• Dr David Tully

Fees (Total):

• AED 188,946 (3 Years)

* ALL TUITION FEES INCLUSIVE OF VAT

Fees Breakdown:

• Year 1: AED 62,982
• Year 2: AED 62,982
• Year 3: AED 62,982

* ALL TUITION FEES INCLUSIVE OF VAT

Career Opportunities

The digital media and communications degree prepares students for careers in the fields of social media, marketing, e-commerce, and content production. Graduates will have excellent career prospects and various potential employers will be available across the private, public and not-for-profit sectors. The programme will prepare students for a range of careers in digital media production and communications. In particular, the degree fully prepares graduates to pursue four career trajectories after graduation: content creator, digital designer, creative technologist, and accounts manager. Graduates develop skills like marketing, customer relationship management, data analytics and business development as per industry standards which prepares them for careers in digital production and communication.

Links with the employment market is established through visiting speakers from relevant sections of the industry. Our industry partners offer internships, deliver visiting lectures, assist with field trips and recruit at the University’s Careers Day each year. Graduates may continue studying towards a master's degree, where this digital media and communications degree will provide a strong foundation.