Program Overview

Introduction

Our dynamic and AI-friendly Advertising, PR and Branding programme directly responds to an ever-changing business and technology environment. Our degree was developed with industry partners and is accredited by the International Advertising Association (IAA) providing you with the skills, experiences and contacts you need to succeed in this exciting industry. It responds to the new ways people consume, create and share content in the digital era, and recognises that the creation and management of brands are crucial skills for those working in advertising and public relations.

The curriculum is designed to meet the need for graduates with expertise in both traditional and digital data analysis and to foster the ethical and critical use of emerging technologies, especially within the current landscape of dis-, mis- and mal-information. In this programme, students will apply critical thinking and enhance their communication skills across various media, gain technical proficiency in creating multiplatform content including the use of generative artificial intelligence, and apply creative thinking to some of the world’s most pressing communications challenges.

Awards

• ‘Outstanding Student Campaign’, PRCA MENA 2024
• ‘Silver’ - ICCO PR University World Cup 2022
•  ‘Outstanding Student Campaign’, MEPRA Awards 2022
• ‘Best Media Centre in MENA’, Forbes Middle East Higher Education Awards 2019
• ‘University of the Year’, Dubai Lynx 2019

International Advertising Association

The Middlesex University Dubai "BA (Hons) Advertising, PR, and Branding" programme is accredited by the International Advertising Association (IAA), one of the world’s most influential networks of marketing and marketing communications professionals. Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and marketing communications industry. Middlesex University Dubai has joined forces with the IAA to provide our students the opportunity to network with IAA's industry members, receive concessions or free admission to IAA's Global Events, access the latest, global, marketing and communications content, and attend professional training led by the world's most respected experts. IAA qualifications are highly sought after by employers, and map alongside our own degrees, ensuring we are equipping our students with the best opportunities for a successful career in the creative industries. Students enrolled on the "BA (Hons) Advertising, PR, and Branding" programme can avail complimentary IAA Student Membership until graduation.

Programme Details

Intake:

• September

Duration:

• This programme is taught over 3 years full-time

Attendance:

• This programme is offered full-time

Course Leader

• Dr David Tully

Fees (Total):

• AED 188,946 (3 Years)

* ALL TUITION FEES INCLUSIVE OF VAT

Fees Breakdown:

• Year 1: AED 62,982
• Year 2: AED 62,982
• Year 3: AED 62,982

* ALL TUITION FEES INCLUSIVE OF VAT

Teaching

Classes are held at Dubai Knowledge Park campus Monday to Friday, between 8:30am and 5:30pm. No classes are scheduled on Fridays between 12.00pm and 2.00pm. Occasional sessions may be scheduled over weekends or holiday periods, and you can expect plenty of notice for these. Attending scheduled weekly classes is an important requirement for completion of the programme.

Students will be involved in a range of learning, teaching, and assessment approaches. Such approaches aim to put students at the centre of their own learning so that they are engaged and involved in all aspects. The programme requires active involvement and collaboration with fellow students, including working and learning as part of small groups. Learning activities may occur both within and outside the classroom.

Students will be supported by technology, and faculty will use existing and emerging tech to engage with students. The programme may be facilitated using a variety of online tools (My Learning on UniHub, podcasts, wikis, etc.). By engaging with e-learning, students will be developing additional skills highly valued by employers. These include working flexibly, communication, understanding of IT, and team working.

Future Career and Employment

As a graduate, students can start a career in social media management, digital content creation, client servicing within a marketing or advertising agency, perform internal communications or work in the communications department of commercial or non-profit organisations. The Advertising, PR and Branding programme will allow students to graduate into professional APRB-related fields and develop quickly to be managers, directors or even start their own firm. Our graduates currently hold the following positions:

• Brand Strategist
• Content Executive 
• Creative Designer 
• Creative Content Writer 
• Digital Content Manager & SEO Analyst 
• Digital Marketing Executive 
• Head of Social 
• Influencer Marketing Coordinator 
• Junior Copywriter 
• Manager - Strategy & Insights
• Marketing & Events Associate 
• Marketing Manager 
• Marketing Strategist 
• PR and Influencer Manager 
• PR & Social Media, Senior Associate 
• PR Account Executive 
• PR Senior Account Executive 
• PR Account Manager 
• Senior Account Manager 
• Senior Communications Executive
• Senior Consultant 
• Graphic Designer

Students can further pursue their academic studies as postgraduate students. Students can become freelancers and influencers in the advertising, public relations and branding sectors, or develop their own businesses, and even become Instagram influencers.