Program Overview

---

Introduction to the BA Honours Advertising, PR and Branding Programme

The BA Honours Advertising, PR and Branding programme at Middlesex University Dubai is a dynamic and AI-friendly course that directly responds to the ever-changing business and technology environment. This programme was developed with industry partners and is accredited by the International Advertising Association (IAA), providing students with the skills, experiences, and contacts needed to succeed in this exciting industry.

Programme Overview

The programme explores a broad range of subjects and practices within the fields of advertising, PR, and branding, from creative advertising and promotional video production to social media PR and place branding. Students will learn about the traditional differences between paid, earned, and owned media, as well as the ways in which brand communications are transforming this media landscape.

Programme Modules

The programme consists of various modules, including:

• Communication Skills (30 Credits) Compulsory
• Creative Media and Cultures (30 Credits) Compulsory
• Creative Workshops (30 Credits) Compulsory
• Innovative Projects (30 Credits) Compulsory

Communication Skills

This module aims to develop students' abilities in industry-relevant communication tasks or assets related to advertising, public relations, and branding. It will equip students with a range of digital and/or analogue practices, analytical approaches, and tools by which to create, curate, direct, and produce content required to deliver impactful communications achieving the required objectives.

Creative Media and Cultures

This module introduces students to the position of brands and media in contemporary society and issues of equality and responsible production and consumption. It fosters critical understanding of images, texts, and objects in various contexts.

Creative Workshops

The aim of this module is to introduce students to various design disciplines, such as design thinking, digital design, and design for print. Through hands-on exploration, students will develop a diverse set of practical and technical skills applicable across different design fields.

Innovative Projects

The aim of the module is to foster innovation through the exploration of design methods and to cultivate conceptual thinking and creative confidence. It enables students to generate creative ideas adept at addressing diverse communication challenges.

Programme Content

The programme content includes:

• Immerse yourself in the latest media innovations
• Learn how research and strategy powers modern media
• Graduate with the integrated skills and knowledge demanded by employers
• Be taught by media experts and build your industry connections

Course Overview

• Intake: September
• Duration: 3 years full-time
• Attendance: Full-time
• Course Leader: Dr David Tully
• Fees: 64,557 - Year 1, 64,557 - Year 2, 64,557 - Year 3

English Language Requirements

All programmes at Middlesex University Dubai are taught in English, and applicants with previous education outside of English-speaking countries must demonstrate English language proficiency through:

• IELTS Academic: 6.0 (minimum 5.5 in each band)
• TOEFL Internet-based: 72 (17 in listening & writing, 20 in speaking, and 18 in reading)
• Pearson PTE Academic: 59 (with 59 in all components)
• Dubai Campus MDX Internal English Test: 6.0 (with 5.5 in each component)

Entry Requirements

Entry requirements vary depending on the curriculum:

• Indian Secondary School Certificates: minimum grade of 65% overall
• British A-Levels: minimum two or three with grades AA / BBC
• GCSE: eligible to join the International Foundation Programme
• International Baccalaureate: minimum 24 28 Points
• American High School Diploma: minimum GPA of 2.8
• Tawjihiyya: eligible to apply for the International Foundation Programme
• Pakistani National Curriculum: completion of Year 1 at a recognised post-secondary institution
• Iranian Pre-University Certificate: minimum overall grade of 12
• Nigerian Senior School Leaving Certificate: admitted to the International Foundation Programme
• National Curriculum of Russia, Azerbaijan, Kazakhstan, Kyrgyzstan, Turkmenistan, Tajikistan, and Uzbekistan: admitted to the International Foundation Programme
• West African GCE: admitted to the International Foundation Programme
• BTEC Level 3: qualifications may be considered for direct entry
• Middlesex University International Foundation Programme: successful completion

Teaching

Classes are held at the Dubai Knowledge Park campus, Monday to Friday, between 8:30 am and 5:30 pm. The programme requires active involvement and collaboration with fellow students, including working and learning as part of small groups. Learning activities may occur both within and outside the classroom.

Future Career and Employment

As a graduate, students can start a career in social media management, digital content creation, client servicing within a marketing or advertising agency, perform internal communications, or work in the communications department of commercial or non-profit organisations. The Advertising, PR, and Branding programme will allow students to graduate into professional APRB-related fields and develop quickly to be managers, directors, or even start their own firm.

Faculty

The faculty members teaching the programme have extensive professional experience in leading advertising agencies, PR firms, and corporate communications roles, ensuring students receive industry-relevant knowledge and insights. The faculty includes:

• Dr David Tully, Associate Professor in Film, Head of Media
• Heather Shipman, Senior Lecturer
• Deema Maghalseh, Senior Lecturer in Film
• Dr Ruta Vaidya, Ph.D, FHEA, Senior Lecturer in Journalism and Digital Media

Related Courses

• BA Honours Creative Writing and Journalism
• BA Honours Digital Media and Communications
• BA Honours Film