Program Overview

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About our foundation years

Our Foundation Year courses are perfect for you if you...

• are returning to education after a long time, or you don't have the qualifications for direct entry into our degree programmes
• are thinking of re-training and would like an introduction to the area
• are an international student wanting an additional year to adapt to the UK academic system
• are still evaluating which degree pathway at UEL is the right one for you

Please note: Foundation years can only be studied full-time. However, you can transfer to part-time delivery once you have completed your foundation year. Please apply to the full-time option if you wish to study in this way.

Marketing BSc (Hons)

Overview

This course is subject to revalidation.

This degree in marketing prepares you for a professional marketing career path in marketing management.

You'll look at key subjects in marketing like economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility. The marketing programme adopts a unique 'practice-based' perspective on the topic, focusing on applying theory to everyday marketing activities. It will prepare you for a marketing career with a strong emphasis on employability, enabling you to secure marketing graduate jobs and succeed in the London marketing field.

Entry Requirements

Academic requirements

• 112 UCAS points from an equivalent Level 3 qualification listed on the UCAS tariff calculator, including:
  • A Levels in at least two subjects
  • BTEC Extended Diploma – DMM
  • BTEC Diploma – DD
  • Access to HE Diploma
  • T Levels
  • International Baccalaureate – 24 points including a minimum of 15 points at Higher Level

International Qualifications

We accept a wide range of European and international qualifications in addition to A-levels, the International Baccalaureate and BTEC qualifications.

English Language requirements

• IELTS 5.5 with a minimum of 5.5 in Reading, Writing, Listening and Speaking (or recognised equivalent).

Fees

UK/Home students

• £9,535 per year

International students

• £15,560 per year

Course options

• Full-time, 3/4 years
• Part-time, pro-rata full-time fee

Modules

Foundation Year

• Developing Academic Skills
• Developing Academic Literacy
• Employability in Hospitality, Events and Tourism (Mental Wealth)
• Inside Business
• The Global Business Enterprise
• Connecting to Business and Employment through Volunteering

Year 1

• Mental Wealth 1: Academic and Digital Proficiency
• People and Organisations
• Foundations of Marketing
• Fundamentals of Business Accounting
• Fundamentals of Economics
• Business Statistics and Data Analysis

Year 2

• Graduate Employability Competencies (Mental Wealth 2)
• Marketing Research Methods
• Integrated Marketing Communications
• Consumer Behaviour
• Digital Marketing
• Sustainable Operations and Supply Chain Management (optional)
• Introduction to Accounting and Finance (optional)
• Marketing Internship (optional)

Year 3

• Global Enterprise and Consultancy Practice (Mental Wealth 3)
• Corporate Social Responsibility and Ethics
• Marketing Applied Project
• Contemporary Issues in Marketing
• Brand Management
• Social Media Marketing

Career prospects

This marketing degree programme will prepare you for professional careers in data analytics, marketing management, advertising, public relations, brand management and any marketing-related career.

Industry links

UEL is home to one of the country’s largest trading floors and houses a marketing and analytics lab hosted by Amazon Web Services giving access to real-time data and practical exposure to business marketing and human resources.

Graduate employers

Our alumni have gone into roles in public relations, marketing and advertising.

Job roles

Roles you could go into include brand manager, marketing executive, digital marketing manager or marketing and sales manager.

Further study

If you want to specialise further in marketing or business, stay on and study one of our masters degrees like:

• MSc Human Resource Management
• MSc International Business Management
• MSc Marketing

How you'll learn

You will be taught through theoretical lectures in an interactive and engaging classroom. There will be assessments which focus on the application of concepts to real-life professional marketing scenarios.

How you'll be assessed

You are assessed using a variety of assessment methods. We use traditional exams, essays and reports to assess academic knowledge. We develop your presentation skills and use assessed presentations on many of the marketing modules, as these best simulate the professional working environment for marketing.

Campus and facilities

University Square Stratford is one of London's most modern and well-equipped campuses. It serves 3,400 students and is the base for our courses in law and criminology, dance and performing arts, and the Master of Business Administration (MBA).

Modern facilities include: performing arts spaces; three performance studios; the Harvard lecture theatre, with live lecture capture technology; the multimedia Weston Learning Centre; a dedicated MBA suite and teaching space; a 300-seat specialised tiered lecture; and a simulated courtroom for mooting experience.

The campus is close to Stratford developments such as Westfield Stratford City and the Theatre Royal. You can be in Canary Wharf in 20 minutes, the English National Ballet in 15 minutes and Sadler's Wells East in 8 minutes.

Who teaches this course

This course is delivered by the Royal Docks School of Business and Law.

The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.