Program Overview

Digital Marketing

Overview

This masterclass has been created to help you to develop and implement effective digital marketing activity.

In the world of digital marketing, it's easy to become overwhelmed. There are lots of emerging channels and trendy new tactics. To deliver effective activity, it's essential to understand your objective and remain focused on a plan. It will help you to develop a strategy and choose the most appropriate and effective tactics for your organisation.

This course is for business managers, owners, and people responsible for marketing within their business or organisation who might not have any formal marketing or digital marketing qualifications.

Why us?

Course structure

In this masterclass, you'll cover digital marketing strategy, including the digital marketing funnel, the inbound marketing wheel, and content marketing strategy. You'll also cover digital tactics, including website best practices, SEO, email marketing, and social media strategy.

The masterclass will cover:

• An introductory section, which then breaks down into three main stages:
  • Stage 1 – Get Found
  • Stage 2 – Create Content
  • Stage 3 – Engage and Nurture

Each stage contains various units.

Entry requirements

We don’t currently display entry requirements for Ireland. Please contact the Student Admin team.

To be eligible to receive this course fully funded, you must be employed by a Sunderland-based business. If you are self-funding, your suitability will be assessed by an academic on completion of the application form.

Fees and finance

The fee for this course is £125.

You may be eligible to receive this course fully funded through the UKSPF Sunderland Skills and Inclusion Programme.

To be eligible for this funding, you must be employed by a Sunderland-based company, excluding the public sector.

Related courses

• Marketing Strategy Masterclass

Duration and start dates

• 1 day
• Part-time
• Course code: CID1550
• Upcoming start dates:
  • 20 Aug 25
  • 8 Oct 25