Diploma of Marketing and Communication

Program Overview

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Diploma of Marketing and Communication

Establish yourself in a dynamic and creative industry with this high-level course in marketing and communication.

Course Overview

This qualification will provide you with the contemporary, industry-relevant marketing and business skills you need to forge a successful career.

According to the Australian Government's Job Outlook service, demand for advertising and marketing professionals grew very strongly over the past five years and is expected to continue to grow in the future. This very large occupation is likely to create around 53,000 job openings over the next five years.

This course will equip you with specialised knowledge in customer research, web design, and digital marketing and communications. You'll gain practical experience developing promotional programs and small business marketing plans. In addition, you will learn how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour.

At TAFE Queensland our teachers are industry trained experts in their field so you are guaranteed to receive relevant and up-to-date learning in line with current market trends.

Successful completion of this course will open up employment opportunities within a range of different industries requiring marketing professionals in roles such as promotions, market research, or marketing coordination. It will also give you the foundation skills needed to undertake further studies in your field.

Career Opportunities

• Marketing and Communications Manager
• Account Manager (Advertising)
• Marketing Specialist
• Marketing Coordinator
• Promotions
• Marketing Manager
• Market Research Analyst

Course Outcome

BSB50620 Diploma of Marketing and Communication

What You Will Study

The successful achievement of this qualification requires you to complete all core and 7 elective units from the list below.

Core Units

• BSBMKG541 Identify and evaluate marketing opportunities
• BSBMKG542 Establish and monitor the marketing mix
• BSBMKG552 Design and develop marketing communication plans
• BSBMKG555 Write persuasive copy
• BSBPMG430 Undertake project work

Elective Units

• BSBCMM511 Communicate with influence
• BSBCRT511 Develop critical thinking in others
• BSBMKG543 Plan and interpret market research
• BSBMKG546 Develop social media engagement plans
• BSBTEC404 Use digital technologies to collaborate in a work environment
• BSBTWK401 Build and maintain business relationships
• SIRXMKT006 Develop a social media strategy

Ways to Study

• Online

Payment Options

• Payment plan
• Upfront payment
• VET Student Loan - $12,557 cap

Entry Requirements

Entry to this qualification is limited to those who:

• Have completed the following units (or equivalent competencies) or BSBSS00107 Marketing and Communication Foundations Skill Set:
  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG433 Undertake marketing activities
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBWRT411 Write complex documents
• Have two years equivalent full-time relevant work experience.

Resources Required

It is recommended that students have access to a reliable internet connection to access TAFE Queensland's online learning system "Connect", and a computer with up-to-date software, including Microsoft Office and Adobe Acrobat Reader.

Assessment Methods

Skill and knowledge assessments are an essential step in progressing through your course. You may be assessed in a number of ways while you are studying at TAFE Queensland, including observation, written assessment, questioning, portfolios, work samples, third-party feedback, and through recognition of prior learning.

University Pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Recognition of Prior Learning (RPL) and Credit Transfers

Fast track your way to a formal qualification by earning credit for the things you already know. We can assess your skills, directly apply credits from previous successful study, and give you advanced standing in your course.