BSB40820 Certificate IV in Marketing and Communication

Program Overview

BSB40820 Certificate IV in Marketing and Communication

Overview

This qualification reflects the role of individuals who use well-developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Fees

• Application fee: $250.00
• Tuition fee: $10,400.00
• Resource fee: $600.00
• Total course amount: $11,250.00
• Commitment fee: $500.00

Payment Terms & Conditions

• The Application fee must be paid in full prior to the issuance of a COE.
• The Commitment fee must be paid in full by students taking this course individually.
• The Resource fee must be paid in full prior to the issuance of a COE.
• The Tuition fee for First Term / Term 1 must be paid in full prior to the issuance of a COE. From Term 2 onwards, the remaining balance must be paid in equal termly instalments or as per the letter of offer.

Duration

• Total Duration: 52 weeks (40 academic weeks + 12 weeks of study breaks)
• Scheduled Classes: 2 days per week (mandatory)
• Academic Support: 1 day per week (Fridays)
• Academic Contact Hours: 20 hours per week

Entry Requirements

• Year 11 or equivalent
• Achieve at least a score of IELTS 6.0, PTE 50, TOEFL 64, CEA 169, or OET B overall test result.

Course Packaging Rule

Core Units

• BSBCMM411: Make presentations (3 weeks)
• BSBCRT412: Articulate, present and debate ideas (3 weeks)
• BSBMKG433: Undertake marketing activities (3 weeks)
• BSBMKG435: Analyse consumer behaviour (3 weeks)
• BSBMKG439: Develop and apply knowledge of communications industry (3 weeks)
• BSBWRT411: Write complex documents (3 weeks)

Elective Units

• BSBESB404 (Group B): Market New Business Ventures (4 weeks)
• BSBXCM401 (Group B): Apply Communication Strategies in the Workplace (4 weeks)
• BSBOPS404 (Group B): Implement Customer Service Strategies (4 weeks)
• SIRXMKT006 (Group A): Develop a Social Media Strategy (3 weeks)
• BSBMKG431 (Group A): Assess Marketing Opportunities (3 weeks)
• BSBMKG434 (Group A): Promote Products & Services (4 weeks)
• Academic weeks: 40 weeks
• Course study breaks: 12 weeks
• Total course duration for 12 units of competency: 52 weeks