Program Overview

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Bachelor's Degree in Advertising

The Bachelor's Degree in Advertising is an official four-year programme at Universidad Europea that's designed to train professionals to come up with original and imaginative responses to brands, professionals who are able to research and propose the strategic objectives that advertisers seek.

Why Study for a Bachelor's Degree in Advertising?

• Obtain a specialization
• State-of-the-art facilities
• Learn advertising in a different way
• Win national and international awards
• Work hand in hand with agencies and the media
• Compulsory internship: 150 hours

Specializations

• Creativity Specialization
• Strategy Specialization

Facilities

• Photography and digital imaging laboratory
• Radio
• Post-production booths
• Production room
• Photography set
• Virtual set
• Production control and TV set
• Digital sound / dubbing room
• Graphic design lab
• Multimedia classroom
• Film equipment
• Newsrooms
• University newspaper (Europea News)

Study Plan

Study Plan Structure

• Primer Curso
• Segundo Curso
• Tercer Curso
• Cuarto Curso

Programme Implementation

• Course of 2018/2019

Number of Places for Incoming Students

• 31 places in English mode

Degree Competencies

Basic Competencies

• BC1: Students have demonstrated that they have and understand knowledge in a study area that is based on general secondary education, usually at a level that is obtained from advanced textbooks, but which also includes some aspects that involve knowledge acquired at the forefront of their field of study.
• BC2: Students know how to apply their knowledge to their work or vocation professionally and have the skills that are usually demonstrated by preparing and defending arguments and problem solving within their area of study.
• BC3: Students can gather and interpret relevant data (normally within their area of study) to issue opinions that include reflections on relevant social, scientific and ethics issues.
• BC4: Students can transfer information, ideas, problems and solutions to specialist and non-specialist audiences.
• BC5: Students have developed the necessary learning skills to undertake subsequent studies with a high degree of independence.

Cross-disciplinary Competences

• CT01: Ethical values: Capacity to think and act according to universal principles based on the value of the person, which are aimed at their full development and entail a commitment to certain social values.
• CT02: Self-directed learning: A set of skills for selecting search, analysis, assessment and management strategies concerning information from various sources, as well as learning and putting what has been learnt into practice independently.
• CT03. Teamwork: Capacity to integrate oneself and actively collaborate with other people, areas and/or organisations to achieve shared objectives.
• CT04. Written communication / Oral communication: The ability to transmit and receive data, ideas, opinions and attitudes in order to achieve understanding and action. Oral communication by means of words and gestures and written communication by means of written and/or graphic media.
• CT05. Analysis and problem solving: Being able to critically evaluate the information, break down complex situations into their constituent parts, recognise patterns and consider other alternatives, approaches and perspectives in order to find optimal solutions and efficient negotiations.
• CT06. Adapting to change: Being able to accept, value and integrate different positions, adapting one's own approach as the situation requires, as well as working effectively in ambiguous situations.
• CT07. Leadership: Being able to orientate, motivate and guide other people, recognising their skills and abilities in order to effectively manage their development and common interests.
• CT08. Entrepreneurial spirit: The ability to take on and carry out activities that generate new opportunities, anticipate problems or involve improvements.
• CT09. Global mindset: Being able to show interest and understand other standards and cultures, recognising one's own predispositions and working effectively in a global community.

Specific Competences

• SC1: Ability to generate content applied to new social media.
• SC2: Ability to recognise the different theories and trends in social communication and the historical references of advertising communication.
• SC3: Knowledge of each of the spheres of inter and intra action in the structural ecosystem of advertising.
• SC4: Ability to develop effective communications and activities targeting the markets served by companies and institutions, combining consumer knowledge and broad analysis to build and maintain the reputation and value of institutions, companies and organisations.
• SC5: Ability to use the planning tools necessary to anticipate the challenges facing organisations, companies and institutions worldwide, responding to unexpected crises, processes of integration, and the business decisions necessary to adapt to changes in global markets.
• SC6: Ability to understand and apply planning and organisational techniques for all types of events and sponsorships, as well as the role of each of the players involved, and their specific function.
• SC7: Ability to apply production techniques to generate innovative and creative ideas in a professional advertising environment.
• SC8: Ability to understand the key aspects of advertising strategy, and the intrinsic value that brands provide.
• SC9: Ability to recognise the basics of brand development and the associated products.
• SC10: Ability to implement the theoretical and practical bases of advertising, from definition to strategic planning in the media.
• SC11: Ability to develop the communicative skills required to develop presentations for advertising campaigns.
• SC12: Ability to recognise the theoretical-practical concepts of advertising strategy and to put that knowledge into practice.
• SC13: Ability to recognise all the phases in the development of an advertising process, and the strategy for optimising the way it works.
• SC14: Ability to recognise the role that new technologies play in global society and how they are used in advertising to reach the consumer.
• SC15: Ability to produce creative solutions to new consumer needs.
• SC16: Ability to recognise the different digital business models, and to propose solutions in each of the virtual markets.
• SC17: Ability to analyse creative processes and their impact on the global communication market in an innovative way.
• SC18: Understand the different structures and systemic processes involved in the professional processes of advertising communication.
• SC19: Ability to develop a critical spirit to analyse the imbalances in global society and the evolution of new environments of social activism, political participation and the strengthening of democracy and free thought.
• SC20: Understand the different media and advertising formats and their impact on the strategic media planning of a campaign
• SC21: Recognise the different theories and processes that can be applied to the cognitive and behavioural processes involved in the advertising process.
• SC22: Understand in a systemic way the processes of consumer psychology and sociology in the field of advertising communication.
• SC23: Ability to assess and contextualise the information provided by various legal and social sources and channels in order to select the essential (and, if appropriate, complementary) aspects that should be presented to the public in the implementation of campaigns.
• SC24: Recognise the social, political and economic aspects of the Spanish state and its international environment, in the field of advertising.
• SC25: Ability to describe the processes involved in the use of technologies, calculate the resources needed to efficiently design a communication product and defend the proposal made.
• SC26: Ability to identify and critique the procedures established in the use of technologies, and also plan how they are to be used.
• SC26: Ability to use communication technologies appropriately, discovering new uses for existing ones and anticipating their ephemeral nature in order to update.
• SC27: Ability to creatively solve problems by solving advertisers' specific communication needs.
• SC28: Understand and participate in the work and creation processes of the different professional profiles of the different fields of advertising creativity.
• SC29: Ability to apply the communication tools needed to handle each job in a professional manner, implementing the knowledge acquired in the ideation and preparation of a portfolio of work.
• SC30: Ability to recognise the function of marketing and its contribution to achieving a of company's strategic objectives, and its place within the firm's basic functions.
• SC31: Ability to identify and evaluate the needs of consumers, designing procedures, creating products and solutions for channelling demand towards brand offerings, applying the technical tools used in market research and taking them as criteria in decision making, respecting fundamental rights and equality between men and women.

Internships

Internships are a key element of your training. Gaining experience based on what you have learned in your degree is the best way to enter the job market. The university has numerous internship agreements with important companies in the advertising sector, among which we would highlight Atres Advertising, Contrapunto BBDO, Comunica +A, Gray España, TBWA, Ogilvy One Worldwide, Denstu Aegis, SCPF, McCann, Havas Media Group and M&C Saatchi.

Employability

Career Opportunities Opened up by the Bachelor's Degree in Advertising

• Advertising Account Executive
• Copywriter
• Creative Director
• Media Planner/Buyer
• Digital Marketer
• Market Research Analyst
• Brand Manager

Admissions

Admission Exams

Start your admission process by calling or request information and our advisors will contact you.

Place Reservation

Once you have been admitted, secure your place by paying the reservation fee.

Enrollment

Submit the required documents to formalise your enrollment.

Faculty

• Alvaro Gómez Iranzo
• Begoña Moreno López
• Cesar Martin de Bernardo Gonzalez
• Daniel Gallego Frontal
• María José Revaldería
• María Angelica González Martínez
• Victor Sánchez Franco
• Silvia Carrasco Arancibia

Awards and Recognitions

• 5/5 QS Stars
• Excellence in teaching, economic development, online learning, global impact, employability, governance, social impact, diversity, equity and inclusion.
• Times Higher Education
• Top 5 universities in Spain.
• CYD Ranking
• 3rd private university in Madrid.

Academic Quality

• Internal Quality Assurance System (IQAS)
• Quality's degree monitoring
• Main process results and link to RUCT
• University regulations
• Student services

Frequently Asked Questions

What is a BA in Advertising?

A BA in advertising is a Bachelor of Arts degree that focuses on advertising and marketing. Students gain a broad understanding of advertising, including the techniques, principles, and strategies used in creating and disseminating advertising messages across various media platforms.

What can I do after studying Advertising?

As a graduate of a degree in advertising, you will have many options open to you. These are just some of the careers and roles that our graduates go into:

• Advertising Account Executive
• Copywriter
• Creative Director
• Media Planner/Buyer
• Digital Marketer
• Market Research Analyst
• Brand Manager

What are the benefits of studying Advertising?

Studying a degree in advertising offers several benefits and allows you to build a profile that employers look for today.

Some of the benefits include:

• Develops Creativity
• Provides Practical Skills
• Enhances Communication Skills
• Provides Industry Exposure
• Offers Career Opportunities
• Enables Business Understanding

What skills are needed for Advertising?

Advertising is a multifaceted sector that requires a variety of skills. Here are some skills that are commonly needed in advertising, and that you will develop on a degree in advertising.

• Creativity
• Communication
• Strategic thinking
• Data analysis
• Technical skills
• Time management
• Adaptability