Program Overview

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Degree in Media Studies

The Bachelor’s Degree in Media Studies is an official degree that aims to train future professionals to work on diverse audiovisual products on any platform and in any medium: cinema, television, radio, video games or the Internet.

Professional Facilities

In order for you to get the most out of our innovative academic model, the Universidad Europea puts the most advanced labs and simulation rooms at your disposal, all equipped with the most innovative technology. You’ll have a professional media platform, Europea Media, which includes a newsroom, radio station, TV production company and advertising agencies where you’ll learn by doing.

• Digital sound / dubbing room
• Photography and digital imaging laboratory
• Radio
• Post-production booths
• Production room
• Photography set
• Virtual set
• Production control and TV set
• University accommodation in Madrid
• CRAI Dulce Chacón Library
• Sports centre

At the Forefront of Emerging Communication Sectors

The sector is experiencing moments of great dynamism and profound transformation thanks to new formats, tools and digital platforms, and there is a need for professionals trained in different areas. The new marketing model is already talking about audiovisual content rather than films or series. These platforms are authentic content engines that demand profiles open to new formats and ideas, such as co-creation, crowdfunding and real-time broadcasting.

In 2020, videos represent more than 80% of the content generated on the Internet.

Connected with the Profession

Do your internship with large communication groups and prestigious production companies:

• RTVE
• Mediaset
• A3media
• Prisa
• Telemadrid
• Vocento
• Cuarzo
• La Fábrica de la Tele
• Zeppeling.

Take Charge of Your Learning

Take part in national and international short and documentary festivals with your works through Shooting Minds, an elite audiovisual creation group at the European Union.

Study Plan

A Different Curriculum

Study differential subjects such as motion graphics, infographics and data processing, transmedia narrative, app design, gamification, and entertainment formats, and specialise in fiction, new media or broadcasting, designed to respond to new challenges.

Study Plan Structure

First Course

• Personal and professional effectiveness (6 ECTS)
• History of cinema (6 ECTS)
• Communication theory (6 ECTS)
• Contemporary world history (6 ECTS)
• Fiction scriptwriting I (6 ECTS)
• Introduction to photography (6 ECTS)
• Audiovisual narrative (6 ECTS)
• Audiovisual technology (6 ECTS)
• Sound (6 ECTS)
• Aesthetics (3 ECTS)
• Introduction to graphic design (3 ECTS)

Second Course

• Foundations of animation and video games (6 ECTS)
• Personal influence and impact (6 ECTS)
• Specialised legislation (3 ECTS)
• Cinematographic analysis (6 ECTS)
• History of the media (6 ECTS)
• Documentary workshop (3 ECTS)
• Radio production and broadcasting (6 ECTS)
• Communication groups and media companies (6 ECTS)
• Editing I (6 ECTS)
• Photography and lighting direction (6 ECTS)
• Audiovisual production (6 ECTS)

Third Course

• Social research methodologies (3 ECTS)
• Music for audiovisuals (3 ECTS)
• Video post-production (6 ECTS)
• Sound design (6 ECTS)
• Editing II (6 ECTS)
• Media marketing and distribution (6 ECTS)
• Specialist photography (6 ECTS)
• TV production (6 ECTS)
• Film direction (6 ECTS)
• Special effects (6 ECTS)
• Directing actors (6 ECTS)
• Infographics and data processing (6 ECTS)
• Gamification (6 ECTS)
• Entertainment formats (6 ECTS)
• Advanced Audiovisual technology (6 ECTS)

Fourth Course

• Graduation Project (9 ECTS)
• Entrepreneurial leadership (6 ECTS)
• Audiovisual English (6 ECTS)
• 3D animation (6 ECTS)
• Audiovisual integration workshop (3 ECTS)
• Academic internships (6 ECTS)
• Voice-over and dubbing (3 ECTS)
• Motion graphics (3 ECTS)
• Short film workshop (6 ECTS)
• Series workshop (6 ECTS)
• Fiction scriptwriting II (6 ECTS)
• Branded content (6 ECTS)
• App design (6 ECTS)
• Transmedia narrative (6 ECTS)
• Multi-platform audiovisual production (6 ECTS)
• New trends in television (6 ECTS)
• Broadcasting events on television (6 ECTS)

Number of Places for Incoming Students

40 places in the English modality.

Internships

In-company internships are a key part of your training. Gaining experience based on what you have learnt in your degree is the best way to enter the job market. There are two types of internships: curricular (included in the curriculum) and extracurricular (those that you can choose to do on a voluntary basis).

Degree Competencies

Basic Competencies

• BC1: Students have demonstrated that they have and understand knowledge in a study area that is based on general secondary education, usually at a level that is obtained from advanced textbooks, but which also includes some aspects that involve knowledge acquired at the forefront of their field of study.
• BC2: Students know how to apply their knowledge to their work or vocation professionally and have the skills that are usually demonstrated by preparing and defending arguments and problem solving within their area of study.
• BC3: Students can gather and interpret relevant data (normally within their area of study) to issue opinions that include reflections on relevant social, scientific and ethics issues.
• BC4: Students can transfer information, ideas, problems and solutions to specialist and non-specialist audiences.
• BC5: Students have developed the necessary learning skills to undertake subsequent studies with a high degree of independence.

Cross-disciplinary Competences

• CDC1: Self-directed Learning: Capacity to choose strategies, tools and the most effective moments for learning and independently putting into practice what has been learned.
• CDC2: Self-confidence: Capacity to assess your own results, performance and competencies with the internal belief that you are capable of doing the tasks and facing the challenges that you encounter.
• CDC3: Capacity to adapt to new situations: being able to appreciate and understand different positions, adapting one's own approach as the situation requires.
• CDC4: Analysis and synthesis competencies: being able to break down complex situations into their constituent parts; it also allows alternatives and perspectives to be assessed in order to find optimal solutions. Synthesis seeks to reduce complexity in order to better understand it and/or solve problems.
• CDC5: Capacity to apply knowledge acquired in the academic field in situations that are as similar as possible to real-life situations in your studied profession.
• CDC6: Oral/written communication: ability to transmit and receive data, ideas, opinions and attitudes to achieve understanding and action. Oral communication by means of words and gestures and written communication by means of written and/or graphic media.
• CDC7: Awareness of ethical values: Capacity to think and act according to universal principles based on the value of the person, which are aimed at their full development and entail a commitment to certain social values.
• CDC8: Information Management: Capacity to search for, select, analyse and integrate information from diverse sources.
• CDC9: Interpersonal Relations competencies: Able to relate positively with people verbally and non-verbally through assertive communication, which is understood as the ability to express or transmit what a person wants, thinks or feels without causing discomfort, attacking or hurting the feelings of another person.
• CDC10: Business spirit and initiative: Capacity to undertake and resolve difficult or hazardous actions. Capacity to anticipate problems, propose improvements and persevere in achieving them. Preference for taking on and carrying out activities.
• CDC11: Time management and planning: Capacity to set objectives and choose the means to achieve those objectives with efficient use of time and resources.
• CDC12: Critical thinking: Capacity to analyse an idea, phenomenon or situation from different perspectives and to take a personal and personal approach to it, built from rigour and argued objectivity and not from intuition.
• CDC13: Problem solving: Capacity to find solutions to a confusing issue or complicated situation without a predefined answer that keeps you from achieving an objective.
• CDC14: Innovation and creativity: Capacity to propose and draw up new and original solutions that add value to problems that are faced, even in fields different from the problem's field.
• CDC15: Responsibility: Capacity to fulfil the commitments you make with yourself and others when performing a task and trying to achieve a set of objectives as part of the learning process. Capacity inherent to all individuals to recognise and accept the consequences of a freely performed act.
• CDC16: Decision making: Capacity to decide among existing alternatives and ways of resolving different situations or problems efficiently.
• CDC17: Teamwork: Capacity to integrate oneself and actively collaborate with other people, areas and/or organisations to achieve shared objectives.
• CDC18: Use of information and communication technologies (ICT): Capacity to effectively use information and communication technologies as a tool for searching, processing and storing information, as well as for the development of communication skills.

Specific Competences

• SC1. Understanding of the specific hierarchical structure of the audiovisual industry at national and international level, as well as the peculiarities of this sector, and its role in the global economy.
• SC2. Understanding of the main narrative techniques and how they can be applied in the process of generating audiovisual fiction content.
• SC3. Understanding of technological tools, how they can be used and applied to audiovisual communication.
• SC4. Ability to critically analyse, reflect on and explain objective aspects of audiovisual products.
• SC5. Understanding of the historical evolution of audiovisual communication in the different processes of social, technological and economic transformation, and the impact it has had that in different areas within the cultural industries.
• SC6. Ability to apply creative techniques in an innovative way in the design of audiovisual products.
• SC7. Understanding of the technological tools, from audiovisual equipment to the specific hardware and software required for the creation, production and exchange of projects, and the broadcast of audiovisual products.
• SC8. Understanding of the techniques and uses of graphic design applied to the media and to new audiovisual environments, following aesthetic, audiovisual, and artistic criteria etc., adding value to each project through the creative process.
• SC9. Ability to use your own digital tools, applying them to the generation of multi-platform audiovisual content.
• SC10. Understanding of the fundamentals and techniques of photography and its application in the creation of digital images.
• SC11. Ability to recognise, select and use the different methods and techniques of social research applied to audiovisual communication.
• SC12. Knowledge of linguistic resources and audiovisual communication techniques for application in the production of audiovisual productions.
• SC13. Ability to recognise and apply basic legal regulations, ethics and deontology in the audiovisual communication sector as a whole.
• SC14. Understanding of technical tools in order to be able to select those that are most appropriate in the development of both 2D and 3D animation projects.
• SC15. Ability to conceive, shape and develop audiovisual projects, taking into account the social environments in which the project is to be executed.
• SC16. Ability to set up and create audiovisual companies, being familiar with all the processes related to the business models and distribution of audiovisual products today.
• SC17. Capacity and acquisition of the skills needed to create special effects in audiovisual productions.
• SC18. Ability to identify trends in each of the communication disciplines in terms of their application within the audiovisual sector.
• SC19. Understanding of the technical tools used in the recording, post-production and reproduction of sound in all its forms in the different types of audiovisual industries.
• SC20. Ability to innovate, analyse and criticise new proposals and products in audiovisual media and other formats when creating new audiovisual formats.
• SC21. Knowledge of the correct use of the English language (both spoken and written) and how to use it in the professional field as a basic tool of the audiovisual industry.
• SC22. Knowledge of the correct use of Spanish, both oral and written, as a way of transmitting information in the audiovisual field and in a professional environment.

Employability

Professional Opportunities Offered by the Bachelor’s Degree in Media Studies

With the Bachelor’s Degree in Media Studies, you’ll learn to communicate creatively using the most modern communication channels and techniques. At the end of your studies you’ll be able to create diverse audiovisual products for cinema, television, radio, video games and the Internet. All this implies a specific code and language that you’ll learn over the course of your studies that will enable you to work in public or private companies that sell this type of content.

Career Opportunities

Communication Groups

• Audiovisual director.
• Audiovisual producer.
• Audiovisual manager (content, programming).
• Filmmaker.
• Social manager.
• Content manager.
• 3D designer and animator.
• Graphic designer
• Digital image editor.

Cinema

• Producer.
• Filmmaker.
• Director of photography.
• 3D designer and animator.
• Editor.
• Post producer.
• Sound designer.

Environmental

• Programmes for the development of products or services that are of environmental benefit.
• Natural resource protection programmes (biosafety and bioremediation).
• Design of environmental decontamination strategies using biotechnological methods.
• Biological pest control, and biofertiliser and biopesticide production and development programmes.

New Profiles

• Video 360.
• Immersive TV.
• Video marketing.
• Transmedia content.

Research and Teaching

• Researcher, teacher and expert in higher audiovisual studies.
• Teacher of communication and new technologies in vocational training and secondary education, in both the public and the private sectors.

Admissions

Start Your Future at Universidad Europea

You can become a student at Universidad Europea in three easy steps.

1. Admission exams
2. Place reservation
3. Enrollment

Profile for Students and Admissions Requirements

In the case of students who apply for the degree in English, they will be able to accredit a B1 level of the Common European Framework of Reference for Languages of the European Higher Education Area with a recognized diploma or certificate or, alternatively, they can do so through a test designed by the university itself.

Faculty

Our Teaching Staff

• Rubén Carbayo Jiménez Specialist in Marketing and Consumer Neuroscience, fields in which he is currently developing scientific research projects. He has received multiple awards and recognitions for excellence in his academic career. Entrepreneur. With extensive experience as a management director, commercial intermediary and marketing consultant in the raw materials markets, where he works with more than 40 clients at both national and international levels.
• Marcos González He is a professional with extensive experience in corporate communication, marketing, and new technologies, specializing in the integration of communication strategies to achieve organizational objectives. He is currently a professor of Marketing, Audiovisual Communication, Advertising, and Journalism at Universidad Europea de Madrid. He has experience in art direction and motion graphics, having previously worked as Head of Audiovisual Services at the General Council of Nursing of Spain, as well as in roles such as analyst, audiovisual technician, and production director in various companies. In 2024, he received the prestigious Silver Pentawards for the student brief design for Carrefour. He holds advanced training in communication and audiovisual management, with strong skills in design and creative software such as Photoshop, After Effects, and Cinema4D, along with fluent proficiency in English as a second native language.
• Victor Sánchez Franco PhD in Journalism by the Complutense University of Madrid. Experience in press and online sports marketing, as well as community manager positions in digital media and advertising. Experience as an external lecturer in web editing and positioning sessions in the Master's program in Marketing from EAE Business School. Currently, developing academic research related to immersive journalism and digital media.
• Maria J. Revalderia More than 25 years of experience in written and audiovisual media. Responsible for the launch of thematic TV channels in Spain, US and Latam. Responsible for the launch of FlixOlé, the largest OTT of Spanish films. Currently responsible for the development and expansion of EGEDA's digital commercial activity with projects such as platinocrowfunding.com and platinoempleo.com. Coordinator of Iberseries Platino Industria Market. Associate Professor and independent Producer. Has attended major films festivals and markets, including Cannes, AFM, Berlin, Buenos Aires, Sundance, and more. She has also acted as a judge for several film festivals and has been a guest speaker and panelist. Maria continues to represent film investors and filmmakers, working with them to obtain strong content according to the current market, She is a member of the Film Academy of Spain.

Awards and Recognitions

5/5 QS Stars

Excellence in teaching, economic development, online learning, global impact, employability, governance, social impact, diversity, equity and inclusion.

Times Higher Education

Top 5 universities in Spain.

CYD Ranking

3rd private university in Madrid.

Academic Quality

As part of its strategy, the University has an internal quality plan whose objective is to promote a culture of quality and continuous improvement, and which allows it to face future challenges with the maximum guarantee of success. In this way, it is committed to promoting the achievement of external recognitions and accreditations, both nationally and internationally; the measurement and analysis of results; simplification in management; and the relationship with the external regulator.

Frequently Asked Questions

What Can I Do with Media Studies?

Media Studies is an interdisciplinary field that examines the creation, consumption, and impact of various forms of media, including television, film, music, social media, and video games. Studying media can provide a range of skills and opportunities that can lead to careers in different industries.

Here are some possible career paths for Media Studies graduates:

• Media Production
• Advertising and Marketing
• Journalism and Publishing
• Public Relations
• Education
• Research and Analysis

Overall, Media Studies can be a versatile degree that can lead to a range of career paths. The skills you will develop in critical thinking, research, and communication can be applied to many different fields.

What Do You Study in a Media Studies Degree?

As mentioned, a Degree in Media Studies is a programme that covers a wide range of subjects you have a knowledge of how different sectors work, including TV, radio, online, music, and video games.

At Universidad Europea, our programme is designed to give you as broad an education as possible. The study plan covers areas such as:

• Motion graphics,
• Infographics and data processing,
• Transmedia narrative,
• App design,
• Gamification.

How Long Does It Take to Study Media Studies?

A Degree in Media Studies normally takes around four years to complete. At Universidad Europea, our programme is made up for 240 ECTS, and the study plan covers a range of subjects covering all areas of interest. Throughout the degree, you will have the chance to complete internships and work placements at media organisations and other companies in the sector learning from experts and professionals.

You can also take part in study exchange programmes with our international partners, allowing to you network, and develop the communication skills necessary to success in the world of work no matter in which country or location you decide to launch your career.

Where Can I Study Media Studies?

Many universities offer the Degree in Media Studies, so there are lots of options. Universidad Europea is one of the leading private universities in Spain and is an excellent choice if you are looking to study Media Studies in English in Spain.

Our faculty is made up of leading experts in their field, many of whom are still working in their professions today, meaning you will get the very latest updates on the media sector.

The campus in Madrid also offers top level facilities in which to study, including:

• Digital sound / dubbing room
• Photography and digital imaging laboratory
• Radio
• Post-production booths
• Production room
• Photography set
• Virtual set
• Production control and TV set