Program Overview

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Bachelor's Degree in Marketing

The degree in Marketing is a four-year programme, taught in English, that helps students acquire the knowledge, abilities and skills necessary to respond to the challenges that companies and institutions demand today.

Why study the Bachelor's Degree in Marketing?

This programme will not only provide you with a solid grounding in the fundamental principles of marketing, but will also immerse you in key areas, such as neuromarketing, e-commerce, big data and the digital ecosystem.

Key areas of study

• Neuromarketing will allow you to get inside the minds of consumers, gaining an in-depth understanding of how emotions and behaviours influence purchasing decisions.
• E-commerce will take you to the fascinating world of online shopping, where you will learn strategies and techniques to succeed in the digital environment, which is increasingly relevant in today’s market.
• Big data will allow you to make decisions backed by solid and accurate data, giving you a competitive and unrivalled advantage.
• Digital ecosystem will enable you to navigate skilfully in the world of social media, online advertising and digital content management.

Study plan

The study plan has been developed with advice from marketing managers from more than 30 companies in international markets and leaders in different sectors, from mass consumption to banking or advertising agencies. You will study innovating subjects, such as neuromarketing, e-commerce, big data or digital ecosystem that will provide you with extensive knowledge of the digital environment, responding to the needs of the labour market that demands a new professional profile.

Programme implementation

Course of 2027/2028.

Number of places for incoming students

120 spaces in the on-campus delivery mode and 120 places in the online delivery mode.

Internships

Internships are a key part of your training. Gaining experience after what you learn in your degree is the best way to enter the job market. There are two types of internships, curricular (included in your syllabus) and extracurricular (which you can do on a voluntary basis).

Key competencies

Basic skills

• CB01: Students have knowledge of a study area originating from general secondary school education, and are usually at the level where, with the support of more advanced textbooks, they may also demonstrate awareness of the latest developments in their field of study.
• CB02: Students know how to apply their knowledge to their work or vocation professionally and have the skills that are usually demonstrated by forming and defending opinions and solving problems within their study area.
• CB03: Students have the ability to gather and interpret relevant data (normally within their area of study) to form opinions which include reflecting on relevant social, scientific or ethical matters.
• CB04: Students can convey information, ideas, problems and solutions to both specialist and non-specialist audiences.
• CB05: Students have developed the necessary learning skills to undertake further studies with a high degree of independence.

Cross-curricular skills

• CT01: Independent Learning: Ability to choose the most effective strategies, tools and opportunities for learning and independently put into practice what has been learnt.
• CT02: Self-confidence: Ability to evaluate one’s own results, performance and abilities with the self-belief of being able to complete tasks and face any challenges encountered.
• CT03: Ability to adapt to new situations: Being able to evaluate and understand different points of view, adapting one’s own approaches to suit the situation.
• CT04: Ability to analyse and synthesize: Being able to break down complex problems into manageable blocks, as well as evaluate alternatives and perspectives to find the ideal solution. Synthesising to reduce complexity and better understand the situation and/or solve problems.
• CT05: Ability to apply knowledge acquired in the academic field in situations that are as similar as possible to real-life situations in the studied profession.
• CT06: Oral or written communication: Ability to convey and receive information, ideas, opinions and attitudes to achieve understand and action. Oral communication by means of words and gestures and written communication by means of written and/or visual aids.
• CT07: Awareness of ethical values: Ability to think and act in line with universal principles based on the individual’s value, contributing to his/her full development and involving commitment to certain social values.
• CT08: Information management: Ability to seek, choose, analyse and integrate information from diverse sources.
• CT09: Interpersonal relationship skills: Ability to hold positive relationships with other people through assertive verbal and non-verbal communication. This means being able to express or communicate what you want, think or feel without discomforting, offending or harming the feelings of other people.
• CT10: Initiative and entrepreneurial spirit: Ability to undertake difficult or risky actions with resolve. Ability to anticipate problems, propose improvements and persevere in achieving them. Willingness to take on and carry out tasks.
• CT11: Planning and time management: Ability to set objectives and choose the right means to fulfil them through efficient use of time and resources.
• CT12: Critical thinking: Ability to analyse an idea, occurrence or situation from different perspectives and adopt a personal viewpoint based on scientific rigour and objective reasoning, rather than intuition.
• CT13: Problem solving: Ability to resolve an unclear issue or complex situation which has no established solution that keeps them from achieving an objective.
• CT14: Innovation/Creativity: Ability to propose and develop new, original solutions that add value to problems that are faced, as well as bringing a different scope to the problem itself.
• CT15: Responsibility: Ability to fulfil commitments to themselves and others when performing a task and trying to achieve a set of objectives as part of the learning process. Ability to face and accept the consequences of actions taken freely.
• CT16: Decision making: Ability to choose between different options or methods to effectively solve varied situations or problems.
• CT17: Group work: Ability to integrate oneself and collaborate actively with other people, departments and/or organisations to achieve shared objectives.
• CT18: Use of information and communication technology (ICT): Ability to effectively use information and communication technology such as tools for searching, processing and storing information, as well as for the development of communication skills.

Specific skills

• CE01: Ability to understand the role of marketing, its efforts to achieve the company’s strategic objectives, and its place within the company’s core functions.
• CE02: Ability to understand how marketing actions should be designed based on the optimal use of the marketing mix.
• CE03: Ability to analyse and synthesize the results of market research and reports and use them as a basis for marketing decisions.
• CE04: Ability to identify and evaluate consumer needs, to be able to design processes and create products and solutions in order to channel demand towards the brands’ offer.
• CE05: Ability to understand the role of marketing within the company’s strategic planning process (Mission - Vision - Values - Strategies - Plan of action - Marketing plan).
• CE06: Ability to apply the necessary communication concepts to generate effective messages, using the appropriate channels and adapting to the target market.
• CE07: Ability to apply the technical tools used in market surveys and use them as criteria in decision-making, respecting the fundamental rights and equality between men and women.
• CE08: Ability to analyse the arguments raised in briefings and transform them into marketing actions.
• CE09: Ability to compare the production costs of marketing actions with the expected profit, anticipate results and minimise the economic impact.
• CE10: Ability to apply techniques that help lead and inspire creative sessions, directing them towards the design of actions that are respectful of democratic values.
• CE11: Ability to understand and apply the “customer-oriented” concept, as the focus of all proposed marketing actions.
• CE12: Ability to analyse the return on each investment made in marketing, always looking to improve the department's profitability.
• CE13: Ability to analyse the economic and market data obtained with criteria to decide what information is relevant and how it can be used, while obtaining the correct conclusions.
• CE14: Ability to integrate respect for essential values such as culture of peace, democratic values, equality between men and women, equal opportunities and universal accessibility for people with disabilities into the design of the different marketing solutions (whether that be products, communication pieces, etc.).
• CE15: Ability to apply creative thinking combined with analytical thinking in the elaboration of marketing proposals, especially in advertisement creation, respecting fundamental rights and the culture of peace.
• CE16: Ability to design and apply the company’s competitive and corporate strategies to the marketing actions.
• CE17: Ability to organise work in such a way that the established milestones are met and the development times of the actions proposed in the marketing plan are correctly estimated.
• CE18: Ability to understand and comprehend the environment, market and sector in which the company competes.
• CE19: Ability to independently assess and select data to provide information, making a clear distinction between the company’s sources and the environment.
• CE 20: Ability to select the most suitable communication and marketing mix tools according to a highly globalized and connected digital environment.
• CE21: Knowledge and understanding of corporate, economic, legal and CSR aspects involved in marketing actions.
• CE22: Be rigorous in justifying marketing proposals, based on objective data and avoiding subjectivity and bias.
• CE23: Ability to monitor the technological environment and its impact on the marketing sector.
• CE24: Ability to participate in multidisciplinary teams formed by people from different functional areas of the company and obtain the necessary resources in each situation from them.
• CE25: Ability to create marketing solutions taking into account cultural, ethnic, demographic, etc. diversity.
• CE26: Ability to apply the suitable technology in each marketing activity.

Employability

As a Marketing and Digital Marketing graduate from Universidad Europea, you will have the possibility to work in all marketing sectors and in most companies. All companies need professionals with a cross-cutting knowledge of marketing and digital marketing, who are able to analyse the market and determine consumer demand. One of the advantages of a Marketing Degree is the large number of alternatives in which you can develop professionally. Our former students are already part of the decision-making process in commercial and marketing departments of leading national and international companies and brands. In addition to receiving excellent training, you will also learn how to lead, innovate, be effective and creative, and have a global and international vision that will help you to understand the functioning of different sectors and markets.

Career opportunities

• Sales department
  • Account Manager
  • Commercial Coordinator
  • International Business Development
  • Commercial Director
  • CEO
• Marketing department of a company
  • Product Manager
  • Marketing Manager
  • Digital Marketing Manager
  • Brand Manager
  • Investigations and Market Intelligence Manager
  • Public Relations Manager
  • E-commerce Manager
  • Marketing Director
  • CEO
• Marketing service companies
  • Market research
  • Publishing agency
  • Digital agency
  • Strategic Consultancy
  • Media Planning Agency
  • International Expansion
  • Area Manager
  • CEO
• Consultancy
  • Strategy Consultant
  • Creative Consultant
  • Marketing or Digital Transformation Consultant
• Entrepreneurship
  • New Business in all sectors
• Research and teaching
  • Public Sector
  • Private Sector

Admissions

Start your future at Universidad Europea

You can become a student at Universidad Europea in three easy steps.

1. Admission exams
2. Place reservation
3. Enrollment

Contact an advisor

Contact an advisor

Scholarships and financial aid

We want to help you. If you want to study at the Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.

Request information

Request information

Credit recognition and transfers

You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.

Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.

Profile for students and admissions requirements

In the case of students who apply for the degree in English, they will be able to accredit a B1 level of the Common European Framework of Reference for Languages of the European Higher Education Area with a recognized diploma or certificate or, alternatively, they can do so through a test designed by the university itself.

Faculty

Percentage of Ph.D.s in the degree faculty: 71%.

Our teaching staff

• Pilar Barrios Professor of Statistics
• Jose Mº Sevilla Professor of Economic Environment
• Luis Lacalle Professor of Business Management
• Jose Carlos Borrego Martín Professor of Creative and Production Tools
• César Martín de Bernardo González Professor of Introduction to Marketing
• Diego Bravo de Urquía Professor of Consumer Psychosociology
• Álvaro Gómez Iranzo Professor of Personal and Professional Effectiveness
• Miguel Ángel Martín Crespo Professor of Market Research
• José Luis González Porras Professor of Commercial Distribution
• Rubén Carbayo Jiménez Professor of Marketing Communication

Academic quality

As part of its strategy, the University has an internal quality plan whose objective is to promote a culture of quality and continuous improvement, and which allows it to face future challenges with the maximum guarantee of success. In this way, it is committed to promoting the achievement of external recognitions and accreditations, both nationally and internationally; the measurement and analysis of results; simplification in management; and the relationship with the external regulator.

Internal Quality Assurance System (IQAS)

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Monitoring the quality of the degree

Members of the Degree Quality Committee (CCT)

• Vice-dean
• Degree Coordinator
• Department Director
• Students
• Professors (Undergraduate Final Project Coordinator and Internship Coordinator)
• Quality Partner
• Academic Advisor or Online Tutor
• Responsible of Learning Assesment
• Academic Director

Evaluation process results and RUCT

Evaluation process results

• Verification Report
• 2017 Modification Report
• Modification Report 2019
• 2020 Follow-Up Report
• Modification Report 2021
• Accreditation Report 2024

Link to RUCT

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University regulations

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Student services

• Academic managment
• Professional careers
• Suggestions, complaints and claims mailbox
• General hours
• School calendar
• Personal schedule