Program Overview

---

Universidad Europea de Madrid

Campus-Based Programmes

Degree Programmes

Knowledge Areas

• Animation
• Architecture
• Biomedicine and Health
• Business and Technology
• Communication and Marketing
• Criminology
• Design
• Fashion
• Education
• Engineering
• Interiors
• Games Design
• International Relations
• Languages and Translation
• Law
• Sciences
• Sports
• Tourism

English Degree Programmes

• Degree In Psychology
• Degree in International Relations
• Degree in Dentistry
• Degree in Mechanical Engineering
• Degree in Advertising

Double Degree Programmes

Knowledge Areas

• Animation
• Biomedicine and Health
• Business and Technology
• Communication and Marketing
• Criminology
• Design
• Education
• Engineering
• Games Design
• Humanities
• International Relations
• Law
• Sciences
• Sports
• Tourism

English Double Degree Programmes

• Degree in Business and International Relations
• Bachelor in International Law and Politics
• Degree in Business and Marketing

Postgraduate Programmes

Knowledge Areas

• Animation
• Architecture
• Biomedicine and Health
• Business and Technology
• Communication and Marketing
• Education
• Design
• Fashion
• Engineering
• Games Design
• Interiors
• International Relations
• Languages and Translation
• Law
• Sciences
• Sports

English Postgraduate Programmes

• Master in Business Administration
• Master in Big Data Analytics
• Master in Sustainability
• Master in Project Management

Masters Bootcamp

Most popular

• Master in Project Management

Doctorate and PhD Programmes

Knowledge Areas

• Biomedicine and Health
• Engineering
• Sports

Higher-Level Technical Degrees

Knowledge Areas

• Biomedicine and Health
• Business and Technology
• Communication and Marketing
• Education
• Engineering
• Gaming and Animation

Courses

Knowledge Areas

• Biomedicine and Health
• Business and Technology
• Communication and Marketing

Most Popular Courses

• Health Science Foundation Year

Online Programmes

Online Degree Programmes

Knowledge Areas

• Architecture
• Biomedicine and Health
• Business and Technology
• Communication and Marketing
• Criminology
• Education
• Design
• Fashion
• Engineering
• Languages and Translation
• Games Design
• Law
• Interiors
• Sports

Online Postgraduate Programmes

Knowledge Areas

• Animation
• Architecture
• Business and Technology
• Communication and Marketing
• Criminology
• Design
• Education
• Interiors
• Engineering
• Games Design
• Law
• Biomedicine and Health
• Sports
• Tourism

Most Popular Online Postgraduate Programmes

• Online Master Degree in Business Analytics
• Online MBA in Sports Management
• Master in Sports Psychology Online
• Master in Sports Nutrition Online

Online Higher-Level Technical Degrees

Knowledge Areas

• Biomedicine and Health
• Business and Technology
• Education
• Engineering
• Sports

Online Courses

Knowledge Areas

• Biomedicine and Health
• Business and Technology
• Communication and Marketing
• Education
• Engineering
• Sports
• Languages and Translation

Most Popular Online Courses

• Course in Sports Physiotherapy and Artificial Intelligence
• Course in Sport Big Data and AI
• Course in Sports Marketing and Digital Transformation
• Course in Football Data Analyst

Language Courses

Languages

• Spanish Courses
• English Courses

Most popular Language Courses

• A1 Spanish Online Course
• A2 Spanish Online Course
• B1 Spanish Online Course
• B2 Spanish Online Course

About Us

Mission, Vision and Team

• Mission, Vision and Team
• Mission, Vision
• Governing Bodies

Universities and partner schools

• Universities and partner schools
• Universidad Europea de Valencia
• Universidad Europea de Madrid
• Universidad Europea de Canarias
• Universidad Europea de Andalucía
• Escuela Universitaria Real Madrid
• Escuela de Sostenibilidad
• Creative Campus
• Centro de Formación Profesional Europeo de Madrid

Schools

• Canarias
  • School of Health Sciences
  • School of Architecture
  • School of Social Sciences
• Madrid
  • School of Biomedical and Health Sciences
  • School of Exercise and Sport Sciences
  • School of Social Sciences and Communication
  • School of Architecture, Engineering, Science and Computing - STEAM
  • Research and Doctorate School
• Valencia
  • School of Health Sciences
  • School of Social Sciences
  • School of Science, Engineering and Design

Social Impact

Research

• Research
• Universidad Europea Research
• Human Resources Award
• Europa Corner
• Observatory of Artificial Intelligence in Higher Education
• I3-INSHAPE
• Chairs
  • Fundación Asisa - Universidad Europea Chair
  • Pfizer - Universidad Europea de Valencia Chair

Institutional Quality

Regulations

Partnerships

Services for companies

Study at UE

Study Experience

• Academic model
• Online methodology
• Campus-based methodology
• Facilities
  • Facilities
  • Library

Campus Life

• Campus Life
• Educational Counselling
• Internships
• Careers Service
• Campus Life
• Social Commitment
  • Volunteering

Academic services

• Services
  • Diplomas and certificates
  • Management services
  • Financial information

University Ombudsman

Internationality

International students

• International students
• Study in Spain
• Practical information
• Living in...
  • Living in Madrid
  • Living in Valencia
  • Living in Alicante
  • Living in Canarias
  • Living in Málaga

Internationality

• Internationality
• International Mobility
• Study Abroad
• Tailor Made Programmes

Admission and Finance

• Access documentation
• Admission Process
• Open Days
• Scholarships and Financial Aid

Online Master's in Business Analytics

Why choose our Online Master's in Business Analytics?

• Train in a profession of the present and future.
• You will have direct contact with working professionals.
• You will learn to work with tools and software such as SQL, Power BI, SAS, BigML, Apache Hadoop, Spark, Python, R and Tableau.
• Project Based Learning.
• It is the only programme on the market, in which you will work from zero in the technical part and work with data up to the application of business intelligence and business strategy.

Syllabus

• Module 1. Data-driven organisations and business transformation (6 ECTS)
  • Business transformation strategies.
  • Disruptive technologies and their impact on business.
  • Data management and technology.
  • Data analysis for strategic decision-making.
  • Implementation and change management.
  • Innovation and digital transformation in organisations.
• Module 2. Programming oriented to data analysis (6 ECTS)
  • Fundamentals of Python programming for data analytics.
  • SQL and relational database management.
  • Data manipulation and cleaning with Python.
  • Automation and ETL processes.
• Module 3. Data Analytics (6 ECTS)
  • Applied statistics and predictive modelling.
  • Descriptive, predictive and prescriptive models.
  • Exploratory analysis.
  • Clustering, regression, time series and machine learning.
  • Optimisation and decision models.
  • Visualisation and communication of insights.
• Module 4. Big Data and Cloud (6 ECTS)
  • Fundamentals of big data and data architecture.
  • Big data platforms and tools.
  • Data lakes and data warehousing in the cloud.
  • Cloud tools for big data.
  • Security and governance in big data environments.
• Module 5. Artificial Intelligence (6 ECTS)
  • Generative artificial intelligence.
  • Neural networks and deep learning.
  • Natural Language Processing (NLP).
  • Computer vision.
  • Recommender systems.
• Module 6. Marketing and customer analytics (6 ECTS)
  • Customer insights and data-driven segmentation.
  • Analytics in digital channels and social networks.
  • Behavioural analysis on websites and e-commerce.
  • Contents personalisation and recommendation.
  • Customer experience (CX) analytics
• Module 7. Business intelligence and sectoral applications (6 ECTS)
  • Business intelligence and decision-making.
  • Financial and insurance analytics.
  • Telecommunications and energy: network analysis and resource optimisation.
  • Distribution and logistics: supply chain analytics.
  • Health and patient care: healthcare analytics.
• Module 8. Business analytics project management (6 ECTS)
  • Project planning and Management Board in business analytics.
  • Assessment and monitoring of analytical projects.
  • PMI Methodological and agile methodologies.
  • Team and people management.
  • Legal Affairs, ethics and privacy.
  • Documentation and communication of project results.
• Module 9. Business Sustainability
• Module 10. Master's degree dissertation (6 ECTS)

Career opportunities for the Online Master's in Business Analytics

• Chief Data Officer (CDO).
• Big Data Consultant.
• Digital Transformation Expert.
• Project Management for Data Analytics.
• Business Development Expert.
• Digital Strategy and Business Consultant.
• Digital Analytics Consultant.

Teaching staff

• Edgar Cotte
• Carlos Nieto
• Xosé Manuel Vilán
• Valentín Ramírez
• Gonzalo Muelas
• Rocío Catalá
• Jorge Elizaga
• Patxi Fontalba
• Gabriela Albertoni
• Andrés González García
• Álvaro Vállega Moreno
• Francisco Retuerta de Lara

Awards and Recognitions

• 5/5 QS Stars
• Excellence in teaching, economic development, online learning, global impact, employability, governance, social impact, diversity, equity and inclusion.
• Times Higher Education
• Top 5 best universities in Spain.
• Ranking El Mundo
• 2nd best private university in online master's degrees.

Academic Quality

• Internal Quality Assurance System (IQAS) Regulations
• Student services
  • Management services
  • Professional careers services
  • Complaints and suggestions system
  • General schedule
  • School calendar
  • Personal schedule

Frequently Asked Questions

• What does a data analyst do?
• What is Business Analytics?
• What tools and software will I learn to use during the program?
• What career opportunities are available after completing this Master's degree?