Program Overview

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Master's Degree in Sales and Commercial Management

The Master's Degree in Sales and Commercial Management aims to provide students with the knowledge required to develop a commercial management model aligned with the company's strategic and transformation plan.

Why study the Master’s Degree in Sales and Commercial Management?

• Experiential learning: Our comprehensive training is based on theoretical and practical learning, guiding you towards positions of responsibility through solid technical knowledge and the development of managerial skills and abilities.
• Analysis tools: You’ll use advanced analytical techniques for market segmentation and product positioning, as well as data analysis tools such as CRM or Google Analytics, in order to predict, simulate, optimise or test results.
• Learn from the best: Our teaching team is made up of current and former executives with extensive professional experience in important organisations, who will give you an insight into the reality of the business world.
• Internship: We have collaboration agreements with important national and international companies. You will have the opportunity to enter the selection processes of these companies, both for internships and to access a job.
• Global perspective of business, market and trends: You’ll gain understanding on a global level, which is crucial for companies with international operations or expansion plans. You’ll also learn how to implement a sales plan, design financial control, and analyse markets and trends.
• Neuro-linguistic programming (NLP) and neuro-selling: The course includes training in neuro-linguistic programming (NLP) and neuro-sales that can improve understanding of consumer behaviour and increase the effectiveness of sales techniques.

Study plan: Master in Sales and Management

Syllabus

• Module 1: Skills and abilities of sales managers.
• Module 2: Planning and management of sales teams.
• Module 3: Neuroscience and consumer research.
• Module 4: Commercial distribution and logistics.
• Module 5: New management and customer relationship tools.
• Module 6: Integrating digital channels into the commercial strategy.
• Module 7: Sales and negotiation techniques.
• Module 8: The sales plan within the strategic marketing plan.
• Module 9: Internship.
• Module 10: Master's Thesis.

Internships

Internships are a key element in your training. Gaining experience after what you have learned in your degree is the best way to enter the labour market. There are two types of internships, curricular (included in your syllabus) and extracurricular (which you can do on a voluntary basis).

Collaborating entities

Employability

Career opportunities

The programme will equip you with a range of knowledge and skills that will enable you to lead sales teams in any industry.

You’ll be qualified for the following positions:

• Sales/Commercial Director.
• Growth/Expansion Director.
• Regional Director.
• Business Development Manager.
• Head of Sales/Sales Manager.
• Account Supervisor/Executive.
• Commercial Advisor/Analyst.
• Trade Marketing Manager.
• Key Account Manager.

Skills development and networking

• You’ll develop strategic, leadership and team management skills.
• You’ll learn how to create effective business strategies.
• You’ll learn how to lead, motivate and manage sales teams, which is key to commercial success.
• You can engage in networking and secure work opportunities thanks to an actively working teaching staff.
• You’ll boost your job opportunities with key training in the business world.

Admissions

Start your future at Universidad Europea

You can become a student at Universidad Europea in three easy steps.

1. Admission exams: Start your admission process by calling or request information and our advisors will contact you.
2. Place reservation: Once you have been admitted, secure your place by paying the reservation fee.
3. Enrollment: Submit the required documents to formalise your enrollment.

Recommended profile

The Master's Degree in Sales and Marketing is aimed at students with the following entry profile:

• Graduates in business administration, marketing and international business.
• Professionals in the commercial and sales field with at least one year of experience in the commercial or sales department, performing functions of customer service, customer relations and prospecting, preparation of proposals and commercial offers, preparation of sales forecast and analysis reports, market analysis and related functions.
• Graduates in other areas with professional interests directed towards the field of business and sales.

Entry requirements

• Official Spanish university degree or other degree issued by a higher education institution belonging to another member state of the European Higher Education Area.
• Degrees from educational systems outside the European Higher Education Area without the need for homologation of their degrees, subject to verification by the University that they accredit a level of training equivalent to the corresponding official Spanish university degrees and that they entitle the holder to access postgraduate studies in the country issuing the degree.
• Students who study their programme in a language other than their mother tongue must have a B2 level of the Common European Framework of Reference for Languages (CEFR) to access the degree, external academic placements or other activities, so they will have to accredit their language level with a qualification of that level from among those accredited by the CRUE language board.

Academic quality

Internal Quality Assurance System (IQAS)

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Quality's degree monitoring

Members of the degree quality committee (CCT)

• Vice-Dean of Graduate Studies
• Program Director
• Degree Coordinator
• Students
• Faculty (TFM Coordinator and Internship Coordinator)
• Quality Manager (Academic Quality and Compliance)
• Academic Director
• Academic Advisor
• Evaluation and Learning Manager

Main process results and link to RUCT

Main process results

• Verification report (2020)
• Modification report (2024)

Link to RUCT web

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Regulations

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Student services

• Academic managment
• Professional careers
• Suggestions, complaints and claims mailbox
• General hours
• School calendar
• Personal schedule

Frequently Asked Questions

I already have a managerial profile, will the Master’s Degree in Sales and Commercial Management help towards my career development?

The Master's Degree in Sales and Commercial Management at the Universidad Europea de Madrid is focused on training both junior and senior profiles. If you are already working in a position of responsibility in a company, with this master's degree you’ll be able to develop your leadership skills, manage teams and implement a successful business plan.

What skills does it take to be a good business manager?

• Knowing how to lead and motivate the sales team.
• Having a high capacity to define, plan and control commercial objectives.
• Taking advantage of all the digital tools at your disposal.
• Liaising with other areas of the organisation to achieve a common goal.

What is neuro-linguistic programming?

Neuro-linguistic programming (NLP) is a pseudo-scientific approach that can change a person's thoughts and habits to be successful through perception, behaviour and communication techniques.

What is neuro-sales?

Neuro-sales refers to techniques based on neuroscience, which are used to understand how people react and process information when making purchasing decisions. Mastering them can improve understanding of consumer behaviour and increase the effectiveness of sales techniques.