Program Overview

Bachelor of Arts in Mass Communication (Honours)

Programme Overview

The programme presents to the students an interdisciplinary basis on the theory and skills essential to develop into media practitioners and more informed media consumers. The student through this course will gain real world experience in the mass media professions. The graduates will achieve a variety of careers openings related to media field, including advertising, corporate communication, public relations, journalism, and broadcasting. As a result students interested in graduate studies in this field can also opt for advanced studies in various fields across the country. This course will train the students to survive in the rapidly expanding world of media and corporate communication by teaching technological skills and knowledge for work in corporate media and communication fields, in addition to the understanding of matters related to media, communication and information.

Subject Highlights

• BMC 1113: Principles of Communication (3 credits)
• BMC 1123: Public Speaking (3 credits)
• BMC 1133: Development of Mass Communication Industry (3 credits)
• BMC 1143: Critical Reading and Academic Writing (3 credits)
• MPU 3193: Philosophy and Current Issues Course International Student (3 credits)
• MPU 3143: Malay Language Communication 2 Local Students (3 credits)
• MPU 3183: Appreciation of Ethics and Civilizations International Students (3 credits)
• BMC 1213: Development Communications (3 credits)
• BMC 1223: Mass Communication: Concepts and Theories (3 credits)
• BMC 1233: Print Media I (3 credits)
• BMC 1243: Principles of Design (3 credits)
• MPU 3232/ MPU 3212: Leadership Skills/New Subject: Human Relation and Leadership Theory (2 credits)
• ENG 613: English (3 credits)
• BMC 1313: Photography (3 credits)
• BMC 1323: Print Media II (3 credits)
• BMC 1333: Reporting & Editing (3 credits)
• MPU 3342: Malaysian Government and Public Policy (2 credits)
• BMC 2113: Broadcast Journalism (3 credits)
• BMC 2123: Television Production (3 credits)
• BMC 2133: Basics of Camera, Light & Sound (3 credits)
• BMC 2143: Radio Journalism & Program Format (3 credits)
• BMC 2153: Radio Productions (3 credits)
• BMC 2163: Advertising: Concepts & Principles (3 credits)
• MPU 3412: Community Service (2 credits)
• BMC 2213: Advertising in Print, Radio & Television (3 credits)
• BMC 2223: Press Laws and Media Ethics (3 credits)
• BMC 2233: Media, Culture and Society (3 credits)
• BMC 2243: Integrated Marketing Communication (3 credits)
• BMC 2253: Event Management: Principles & Methods (3 credits)
• BMC 2313: Interpersonal Communication (3 credits)
• BMC 2323: Writing for Media (3 credits)
• BMC 2333: Science and Health Communication (3 credits)
• BMC 2343: Creative Communication (3 credits)
• (CHOOSE ANY TWO ELECTIVES)
• BMC 3113: Global Media (3 credits)
• BMC 3123: Public Relations (3 credits)
• BMC 3133: Media Management (3 credits)
• BMC 3143: New Media Technologies (3 credits)
• BMC 3153: South East Asian Politics and Communication (3 credits)
• BMC 3213: Crisis Communication (3 credits)
• BMC 3223: Research Methodologies for Communication Studies (3 credits)
• BMC 3233: Research Project (6 credits)
• BMC 3318: Industrial Training (8 credits)

Entry Requirements

• Pass in Sijil Tinggi Persekolahan Malaysia (STPM) or equivalent with at least Grade C (NGMP 2.00) in any two (2) subjects and credit in English at Sijil Pelajaran Malaysia (SPM) level or equivalent; or
• Pass in Sijil Tinggi Agama Malaysia (STAM) with at least Jayyid grade and credit in English at SPM level or its equivalent; or
• Pass in Diploma (Level 4, MQF) or its equivalent; or
• Pass in Matriculation/ Foundation or equivalent with at least CGPA 2.00 and credit in English at SPM level or equivalent; or
• Other qualifications recognized as equivalent by the Government of Malaysia.

English Requirements

For international students, a test of English as a Foreign Language (TOEFL) with a score of 500 OR the International English Language Testing System (IELTS) with a score of 5.0 OR its equivalent is required. If the student does not meet these requirements. PPT must offer English language proficiency tests to ensure that students’ proficiency is sufficient to meet program requirements. This is usually done in the evaluation process.

Career Opportunities

The course will help the students to become part of a growing employment sector in mass communication, digital media and corporate communication. Bachelor of Arts in Mass Communications (Hons) Job Types includes

• Columnist
• TV Correspondent
• Art Director
• Photojournalist
• Floor Manager
• Screenwriter
• Reporter
• Sound technician
• Special Correspondent
• Transmission Executive

Program Aim

The program aims to create graduates with the essential and advanced knowledge in communication. The course prepares the students in mass communication with integrity, originality, perceptive attitudes and other essential related skills. The students are taught to reflect and analyze issues significantly, and gain a comprehensive understanding in their field, focusing on ideas, theories and professional practices. The objective is to apply the knowledge to help the society to develop in a positive way.

FAQ

Program Overview

• What is the aim of the Bachelor of Arts in Mass Communication (Honours) program? The Bachelor of Arts in Mass Communication (Honours) program aims to create graduates with the essential and advanced knowledge in communication. The course prepares the students in mass communication with integrity, originality, perceptive attitudes and other essential related skills. The students are taught to reflect and analyze issues significantly, and gain a comprehensive understanding in their field, focusing on ideas, theories and professional practices. The objective is to apply the knowledge to help the society to develop in a positive way.
• What is the duration of Bachelor of Arts in Mass Communication (Honours) program? The Bachelor of Arts in Mass Communication (Honours) program duration is 3 Years for Full-time and 5 Years for Part-time.
• What are the intakes for Bachelor of Arts in Mass Communication (Honours) program? The available intakes for Bachelor of Arts in Mass Communication (Honours) program are March, July, November of every year.
• What specializations are available for graduates of Bachelor of Arts in Mass Communication (Honours) program? The graduates of Bachelor of Arts in Mass Communication (Honours) program will achieve a variety of careers openings related to media, including advertising, corporate communication, public relations, journalism, and broadcasting.

Deferment / Withdrawal

• What happens if I change my mind after enrolling and wanted to withdraw? Refund policies vary It is best to check with the admissions or finance department.
• May I differ a semester? Yes, you can defer a semester at Lincoln University College (LUC), but you must follow the university’s deferral process.

Career Prospects

• What career opportunities are available after graduating from Bachelor of Arts in Mass Communication (Honours) program? The Bachelor of Arts in Mass Communication (Honours) program will help the students to become part of a growing employment sector in mass communication, digital media and corporate communication. The job types include:
  • Columnist
  • TV Correspondent
  • Art Director
  • Photojournalist
  • Floor Manager
  • Screenwriter
  • Reporter
  • Sound technician
  • Special Correspondent
  • Transmission Executive
• Are there career support services after graduation? Yes, LUC provides career support services for graduates, including:
  • Job Placement Help
  • Career Counselling
  • Workshops
  • Alumni Network

Entry Requirements

• What are the eligibility criteria for admission into the Bachelor of Arts in Mass Communication (Honours) program?
  • Pass in Sijil Tinggi Persekolahan Malaysia (STPM) or equivalent with at least Grade C (NGMP 2.00) in any two (2) subjects and credit in English at Sijil Pelajaran Malaysia (SPM) level or equivalent; or
  • Pass in Sijil Tinggi Agama Malaysia (STAM) with at least Jayyid grade and credit in English at SPM level or its equivalent; or
  • Pass in Diploma (Level 4, MQF) or its equivalent; or
  • Pass in Matriculation/ Foundation or equivalent with at least CGPA 2.00 and credit in English at SPM level or equivalent; or
  • Other qualifications recognized as equivalent by the Government of Malaysia.
• Can I apply with equivalent qualifications from another country for Bachelor of Arts in Mass Communication (Honours) program? Yes, qualifications recognized as equivalent by the Malaysian government are accepted.
• Is a diploma accepted for entry? Yes, a diploma with a CGPA of at least 2.00 or equivalent is accepted.
• Can I do credit transfer for Bachelor of Arts in Mass Communication (Honours) program? Yes, it is possible to transfer credits from a related diploma program to a Bachelor of Arts in Mass Communication (Honours) program, depending on several factors such as the institution’s credit transfer policy, the alignment between the courses taken in your diploma program, and the bachelor’s curriculum.

Teaching /Learning /Assessment

• What subjects are covered in the program? For details of the subjects covered in the Bachelor of Arts in Mass Communication (Honours) program, check this link: subject-highlights/
• What skills will graduates develop after the completion of Bachelor of Arts in Mass Communication (Honours) program? The Bachelor of Arts in Mass Communication (Honours) program presents to the students an interdisciplinary basis on the theory and skills essential to develop into media practitioners and more informed media consumers. The student through this course will gain real world experience in the mass media professions. The graduates will achieve a variety of careers openings related to media, including advertising, corporate communication, public relations, journalism, and broadcasting.
• What technology-related subjects are taught in the Bachelor of Arts in Mass Communication (Honours) program? The Bachelor of Arts in Mass Communication (Honours) program at Lincoln University College (LUC) covers the role of media technologies in communication processes, and explore the use of digital tools in event planning and management.
• How are the students of Bachelor of Arts in Mass Communication (Honours) program assessed? The Bachelor of Arts in Mass Communication (Honours) students at LUC are assessed through:
  • Examinations: Testing theoretical knowledge.
  • Coursework: Essays, research papers, and lesson plans.
  • Presentations: Assessing communication skills.
  • Class Participation: Engaging in discussions and group work.
  • Projects/Portfolios: Compiling teaching-related work.

Attendance Policy

• Why is regular attendance important for this course? Regular attendance ensures you stay engaged with the course material, participate in discussions, and better understand the subject. It also helps you keep up with assignments, group work, and any changes in deadlines or course requirements.
• Will my attendance impact my final grade? Yes, attendance is often factored into participation marks. Missing too many classes can also affect your understanding of key concepts, leading to lower performance on exams and assignments, which could ultimately impact your final grade.