Program Overview

Bachelor in Tourism Management

Programme Overview

The Bachelor in Tourism Management programme under the Faculty of Hospitality is designed to give students' academic and technical skills in broad areas. It combines the precise training in international relations theory and practice with the analytical and quantitative tools of policy making. The programme teaches students a wide range of educational field, the tourism industry in strategic planning and management, event management, tourism marketing, culture and heritage tourism and in other fields including human resources and marketing. The programme is designed as a transformative program, which offers students the education, training, and first-hand experience essential for successful international careers. This enables the programme to meet its broader objectives to touch every aspect of global tourism industry. There are many organizations and industries that are direct contributors of the industry and hence in the long run create better job opportunities to those who would want to be a part of the industry.

Subject Highlights

• BTM 1113: Business English (3 credits)
• BTM 1123: Principles of Tourism Management (3 credits)
• BTM 1133: Introduction to Cost & Management Accounting (3 credits)
• BTM 1143: Introduction to Tourism Industry (3 credits)
• Elective (Choose any one module from the following):
  • MPU 3113: Islamic Civilization and Asian Civilization (3 credits)
  • MPU 3163: Malay Communication 3 (3 credits)
  • BTM 1213: Business Communication (3 credits)
  • BTM 1223: Emerging Trends in Tourism (3 credits)
  • BTM 1233: Fundamentals of Computer Applications (3 credits)
  • BTM 1243: Human Resource Management (3 credits)
• Elective (Choose any one module from the following):
  • MPU 3123: Ethnic Relations (3 credits)
  • MPU 3173: Malaysian Studies 3 (3 credits)
  • BTM 1313: Tourism Information System (3 credits)
  • BTM 1323: Geography of Tourism (3 credits)
  • BTM 1333: Foreign Language I (FRENCH) (3 credits)
  • BTM 1343: Business Environment of Tourism (3 credits)
  • MPU 3232: Leadership Skills and Human Relations (2 credits)
  • BTM 2413: Basic Tourism Business Statistics (3 credits)
  • BTM 2423: Tourism Economics (3 credits)
  • BTM 2433: Travel Documentation (3 credits)
  • BTM 2443: Foreign Language –II (FRENCH) (3 credits)
  • MPU 3342: Malaysian Government and Public Policy (2 credits)
  • BTM 2513: Accounting for Hospitality & Tourism (3 credits)
  • BTM 2523: Airfare and Ticketing (3 credits)
  • BTM 2533: Tourism Marketing (3 credits)
  • BTM 2543: Tour Guiding and Escorting Skills (3 credits)
  • MPU 3452: Community Service (2 credits)
  • BTM 2613: Travel Agency and Tour Operations (3 credits)
  • BTM 2623: Tour Package Management (3 credits)
  • BTM 2633: Tourism Philosophies, Principles and Practices (3 credits)
  • BTM 2643: Hotel and Resort Management (3 credits)
  • BTM 2653: Event Management (3 credits)
  • BTM 3713: Strategic Management for travel & tourism (3 credits)
  • BTM 3723: Responsible Tourism & Ethics (3 credits)
  • BTM 3733: Research Methodology (3 credits)
  • BTM 3743: International Tourism Governing & Apex Bodies (3 credits)
  • BTM 3753: Alternative Tourism (3 credits)
  • BTM 3813: Sustainable tourism development (3 credits)
  • BTM 3823: Tourism Product & Business (3 credits)
  • BTM 3833: Culture and Heritage Tourism Development (3 credits)
  • BTM 3843: Entrepreneurship (3 credits)
  • BTM 3918: Industrial Training (8 credits)

Entry Requirements

• Sijil Tinggi Persekolahan (STPM) with a minimum CGPA of 2.00 in at least 2 subjects; or
• A recognized diploma (Level 4 MQF) with a minimum CGPA of 2.00; or
• A recognized matriculation/foundation qualification with a minimum CGPA of 2.00

English Requirements

• International students must have proof of good proficiency in verbal and written English. For example, International English Language Testing System (IELTS) score of 5.0 or its equivalent. If a student does not meet this requirement, HEPS must offer English proficiency courses to ensure that the student’s proficiency is sufficient to meet the needs of the programme.

Career Opportunities

• Holiday representative
• Tour manager
• Tourism officer
• Tourist information centre manager
• Travel agency manager
• Customer service manager
• Event manager
• Hotel manager
• Marketing executive

Program Aim

• The programme of Bachelor of Tourism Management will produce potential engineers who are:
  • Knowledgeable and skillful in strategic tourism planning, policy formulation, and management of tourism enterprises in line with Tourism Strategic Plan
  • Capable to design innovative plans and communicate technical advice to professionals within the aerospace industry
  • Able to value responsibility of the tourism to look after the welfare of the public while making regular inspections and maintenance
  • Eligible to demonstrate business expertise and entrepreneurship in order to engage in life-long learning for improved performance of tourism management
  • Able to initiate leadership skills and supervising the assembly of tourism

FAQ

About The Program

• What is Bachelor in Tourism Management program about?
  • At Lincoln University College, our Bachelor in Tourism Management program is designed for students aspiring to excel in the dynamic hospitality industry. The program aims to develop graduates with a comprehensive understanding of key concepts and perspectives within the tourism industry. It equips them with the ability to source, analyse, and critically assess information related to physical features, attractions, and the environmental impact of events. Designed to be industry-focused, the program prepares graduates to operate effectively as professionals in promoting tourism at both local and global levels. Specialization areas within the program include travel, event management, recreation, and entertainment management.
• What is the focus of the Bachelor in Tourism Management?
  • The focus of a Bachelor in Tourism Management program is to prepare students with the knowledge, skills, and practical experience needed to succeed in the tourism and hospitality industry. Key areas of study typically include:
    • Tourism Industry Dynamics
    • Sustainable Tourism
    • Hospitality Management
    • Cultural and Heritage Tourism
    • Tourism Marketing and Promotion
    • Event and Conference Management
    • Tourism Policy and Planning
    • Entrepreneurship in Tourism

Admission

• What are the minimum academic qualifications required for admission into the Bachelor in Tourism Management program?
  • A pass in STPM with a minimum of Grade C (GP 2.00) in any two (2) subjects, or its equivalent; or
  • A pass in STAM with a minimum grade of Jayyid or its equivalent; or
  • Matriculation/Foundation with a minimum CGPA of 2.00 or its equivalent; or
  • A Diploma (Level 4, MQF) with a minimum CGPA of 2.00, or its equivalent.
  • International students must obtain a score of 5.5 for the International English Language Testing System (IELTS) or equivalent.

Program Structure and Duration

• How long does Bachelor in Tourism Management program take to complete?
  • Full-Time Study: 3 years
  • Part-Time Study: 4 years

English Proficiency

• What is the English proficiency requirement?
  • International students must have proof of good proficiency in verbal and written English. For example, International English Language Testing System (IELTS) score of 5.5 or its equivalent.
  • If a student does not meet this requirement, HEPs must offer English proficiency courses to ensure that the student’s proficiency is sufficient to meet the needs of the program.

Accreditation

• Is the Bachelor in Tourism Management degree accredited by the Malaysian Qualifications Agency (MQA)?
  • Yes, Bachelor in Tourism Management is accredited by MQA and Ministry of Education, Malaysia.

Career Prospects

• Once I completed my Bachelor in Tourism Management what are the wide array of career opportunities in both leadership and specialized roles within organizations?
  • A Bachelor in Tourism Management opens the door to a wide range of career opportunities across various sectors of the tourism and hospitality industry. Graduates can pursue careers in areas such as:
    • Hotel and Resort Management
    • Travel and Tour Agencies
    • Destination Marketing and Management
    • Event and Conference Management
    • Sustainable and Eco-Tourism Management
    • Airline and Cruise Line Management
    • Tourism Policy and Planning
    • Entrepreneurship in Tourism
    • Hospitality Consulting
    • Tourism Education and Research
    • Customer Experience and Service Management
    • Luxury Travel and Exclusive Tour Design

Tuition Fee and Scholarship

• What are the tuition fees for local and international students?
  • For details about the tuition fees, kindly email or or
• Am I eligible for a scholarship, and if so, what amount of scholarship am I eligible for?
  • For details about our scholarship opportunities, kindly email or or

Alumni Network

• Can I access the alumni network?
  • Yes, as a graduate of the Bachelor in Tourism Management program, you will have lifelong access to our global alumni network, which includes thousands of professionals across various industries and regions. The alumni network offers invaluable resources for networking, career opportunities, and continuous learning, and we host regular alumni events and reunions to help you stay connected.