Program Overview

Master of Mass Communication (By Research)

Duration

Full Time: 2 – 2.5 Years | Part Time: 3 – 3.5 Years

Intakes

January, May, September

Programme Overview

The Master of Mass Communication program at Lincoln University College is a research-based academic program that teaches students how to do scholarly research in the field of mass communication. The program provides students with a hands-on approach to learning that allows them to gain the complete range of technical expertise, conceptual skills, and aesthetic expression needed to become effective media practitioners.

Subject Highlights

• MMCR 701: Research Methodology (3 credits)
• MMCR 702: Computer Application (3 credits)
• MMCR 703: Research work on any one of the following specialty (NA credits)
  • 1. Communication
  • 2. Print Media/Journalism
  • 3. Broadcast Journalism
  • 4. Social Media /Information
  • 5. New Media / Digital Media
  • 6. Media Technology/Creative Media
  • 7. Health Communication
  • 8. Media and Culture
  • 9. Intercultural and International Communication
  • 10. Crisis Communication
  • 11. Organizational Communication
  • 12. Communication/Media Literacy
  • 13. Global Media Policy
  • 14. Film Studies
  • 15. Advertising and PR

Entry Requirements

• A Bachelor’s Degree or its equivalent, with a minimum Cumulative Grade Point Average (CGPA) of 2.75, as accepted by the Lincoln University College Senate; OR
• A Bachelor’s Degree or its equivalent, with a minimum CGPA of 2.50 and not meeting CGPA of 2.75, can be accepted subject to rigorous internal assessment; OR
• A Bachelor’s Degree or its equivalent, not meeting a CGPA of 2.50, can be accepted subject to a minimum of five years of working experience in a relevant field.
• Candidates without a qualification in the related fields or relevant working experience must undergo appropriate prerequisite courses determined by Lincoln University College and meet the minimum CGPA based on (1) to (3).
• For international students, Test of English as a Foreign Language (TOEFL) score of 600 OR International English Language Testing System (IELTS) score of 6.0 OR its equivalent is needed.

Career Opportunities

Students will be prepared to start a career in communication policy or research, within the communication industry, or as a community college teaching after graduation. Because of the expanding popularity of these mass communication channels, candidates in the field of mass communication have more opportunities than ever before.

They can pursue prestigious positions as:

• Television & Film Director/Producer
• Content Writer
• Event Manager
• Public Relations Professional
• Digital Marketing Expert
• Journalist

Program Aim

The program of Master of Mass Communication will produce professionals who are eligible to:

• Impart advanced knowledge in Mass Communication and related areas of research.
• Bestow learners by analytical, practical, communication, and interpersonal skills.
• Empower learners with Information Communication Technologies (ICTs) including digital and numerical competencies to make them efficient professionals and researchers in Mass Communication and allied industries.
• Inculcate acumen in research, innovation, and entrepreneurship.
• Emulate professional ethics, social responsibility, and values of global research.

FAQ

• What are the eligibility criteria for applying into the Master of Mass Communication (By Research) program? A Bachelor Degree specific to programme domain (Level 6, MQF) accepted by the Lincoln University College Senate; or Other qualifications equivalent to a bachelor’s degree (Level 6, MQF) that are accepted by the Lincoln University College Senate. International students must have proof of good proficiency in verbal and written English. For example, International English Language Testing System (IELTS) score of 6.0 or its equivalent.
• How long does it typically take to complete a Master of Mass Communication (By Research) program? The duration of Master of Mass Communication (By Research) programme in Lincoln University College is 2 years for full time study mode.
• What funding options are available for Master of Mass Communication (By Research) students? Funding options for Master of Mass Communication (By Research) students include scholarships, fellowships, research assistantships, teaching assistantships, and grants.
• Can I pursue a Master of Mass Communication (By Research) program on part-time study mode? Yes, Lincoln University College offer part-time Master of Mass Communication (By Research) program, allowing students to balance their studies with work or other commitments.
• What is the process for selecting a supervisor as a student of Master of Mass Communication (By Research) program? Students should submit their potential research outline based on their research interests to the Deputy Dean Postgraduate who will assist the student in choosing supervisors based on expertise and availability.
• How do I choose a research topic as a student of Master of Mass Communication (By Research) program? Choosing a research topic involves identifying an area of interest that is both feasible and significant. Students should consider their own interests, the expertise of potential supervisors, and the availability of resources.
• What are the expectations for publishing during my Master of Mass Communication (By Research) study? Master of Mass Communication (By Research) students are encouraged to publish their research findings in peer-reviewed journals.
• How often should I meet with my supervisor as a student of Master of Mass Communication (By Research) program? The frequency of meetings with a supervisor can vary depending on the stage of the Master of Mass Communication (By Research) and the supervisor’s style.
• What resources are available for research support for students of Master of Mass Communication (By Research) program? Research support resources provided by Lincoln University College (LUC) include access to libraries, laboratories, and research facilities.
• What is the process for submitting my Dissertation as a student of Master of Mass Communication (By Research) program? The Dissertation submission process typically involves completing the written Dissertation, obtaining approval from the supervisor, and submitting it to the university’s examination committee.
• Are there opportunities for teaching during my Master of Mass Communication (By Research) program? Lincoln University College offer opportunities for Master of Mass Communication (By Research) students to gain teaching experience through teaching assistantships or lecturing positions for eligible students.
• What are the common challenges faced by Master of Mass Communication (By Research) students? Common challenges include managing time effectively, dealing with research setbacks, maintaining motivation, and balancing academic and personal life.
• How can I maintain a work-life balance during my Master of Mass Communication (By Research) study? Maintaining a work-life balance involves setting clear boundaries, prioritizing tasks, and taking regular breaks.
• What networking opportunities are available for Master of Mass Communication (By Research) students? Networking opportunities include attending conferences, joining academic societies, and participating in research groups.
• What should I do if I encounter difficulties in my research as a student of Master of Mass Communication (By Research) program? If difficulties arise, students should communicate openly with their supervisor to seek guidance and support.