Program Overview

Bachelor (Hons) in Business Administration

Programme Overview

The Bachelor (Hons) in Business Administration program of Lincoln University College, Malaysia (LUC) is designed to help the students to acquire academic and technical skills, so that they are able to take up managerial roles in the future. LUC strives to provide the graduate students with adequate knowledge of business and in-depth knowledge of their subject areas. This learning will help the students to achieve success in the professional field.

Subject Highlights

• BBA 6013: English 1 (3 credits)
• BBA 6023: English for Professional Purpose (3 credits)
• Elective (Choose any one module from the following):
  • MPU 3113: Islamic Civilization and Asian Civilization (3 credits)
  • MPU 3163: Malay Communication 3 (3 credits)
• BBA 6043: Principles of Management (3 credits)
• BBA 6053: Introduction to Accounting (3 credits)
• BBA 6063: Fundamental of Computer Principles & Programming (3 credits)
• BBA 6073: Organizational Behavior (3 credits)
• BBA 6083: Principles of Marketing (3 credits)
• BBA 6093: Internet Fundamental & Applications (3 credits)
• BBA 6103: Entrepreneurship (3 credits)
• BBA 6113: English II (3 credits)
• BBA 6123: Sociology (3 credits)
• BBA 6133: Business Organization (3 credits)
• BBA 6143: Business Law (3 credits)
• Elective (Choose any one module from the following):
  • MPU 3123: Ethnic Relations (3 credits)
  • MPU 3173: Malaysian Studies 3 (3 credits)
• BBA 6163: Microeconomics (3 credits)
• BBA 6173: Project Management (3 credits)
• BBA 6183: Introduction to Financial Accounting (3 credits)
• BBA 6193: Consumer Behavior (3 credits)
• BBA 6203: Company Law (3 credits)
• BBA 6213: E-Commerce (3 credits)
• MPU 3342: Malaysian Government and Public Policy (2 credits)
• BBA 6233: Business Ethics (3 credits)
• BBA 6243: Quantitative Methods (3 credits)
• BBA 6253: Management Information System (3 credits)
• BBA 6263: International Business Management (3 credits)
• BBA 6273: Macroeconomics (3 credits)
• MPU 3232: Leadership Skills and Human Relation (2 credits)
• MPU 3452: Community Service (2 credits)
• BBA 6303: Human Resources Management (3 credits)
• BBA 6313: Production & Operation Management (3 credits)
• BBA 6323: Retail Management (RM) (3 credits)
• BBA 6333: Event Management (3 credits)
• BBA 6343: Marketing Management (3 credits)
• BBA 6353: Logistics and Supply Chain Management (LSCM) (3 credits)
• BBA 6363: Target Economic Region (3 credits)
• BBA 6373: Psychology (3 credits)
• BBA 6383: Strategic Management (3 credits)
• BBA 6393: Innovation Management for Global Competitiveness (3 credits)
• BBA 6403: TQM and Six Sigma (TSS) (3 credits)
• BBA 6413: Business Research Methods (3 credits)
• BBA 6423: Marketing Research (3 credits)
• BBA 6433: Multinational Enterprise (3 credits)
• BBA 6443: Bachelor’s Thesis (9 credits)

Entry Requirements

• Pass in Sijil Tinggi Persekolahan Malaysia (STPM) or equivalent with at least Grade C (NGMP 2.0) in two (2) subjects and passed Mathematics and English at SPM level; or
• Pass in the Unified Examination Certificate (UEC) with at least Grade B in five (5) subjects and passed subjects including Mathematics and English; or
• Pass in Matriculation/ Foundation/ Foundation from IPTA/ IPTS with at least CGPA 2.00 out of 4.00 or equivalent qualification, or
• Qualification equivalent to a Diploma or Advanced Diploma (Level 4 or 5, MQF) with a minimum CGPA of 2.00; or
• APEL Pathway – Candidates must be 21 years of age or older in the year the application is made, have relevant work experience to PASS the APEL assessment conducted by MQA (HEP is subject to the APEL student intake quota policy which is a maximum of 5% of the total student population at a time).
• Other qualifications recognized as equivalent by the Malaysian government.
• International students must obtain a score of 5.5 for the International English Language Testing System (IELTS) or equivalent.

Career Opportunities

After completion of this course, the students are expected to find jobs and work as:

• Marketing Consultant.
• Investment Banker.
• Business Advisory.
• Management Consultant.
• Commodities Trader.
• General Manager.
• Training Manager.
• Small Business Operator.

Program Aim

The aims for the proposed programme are as follows:

1. Ability to acquire knowledge in business and economics that will help the graduates to compete at the global level as managers and executives.
2. To produce proactive graduates, who are knowledgeable as well as aware about the current issues of business and economics.
3. To produce graduates with the capability to integrate and apply the latest technology in organizational management.
4. To contribute to the country’s development by producing graduates that fulfills the requirement of both private and public sectors.
5. To allow the students to share their knowledge of business and economics with students of other schools in this university college, to produce well-prepared graduates.
6. To develop physical fitness, so that the students emerge as disciplined individuals.

FAQ

About The Program

• What is the Bachelor in Business Administration program about?
  • At Lincoln University College, Malaysia (LUC), our Bachelor (Hons) in Business Administration program is meticulously crafted for students seeking to thrive in various business sectors. This program is dedicated to equipping students with a comprehensive understanding of core business principles and practices, essential for navigating the complexities of today’s dynamic marketplace.
  • Our curriculum integrates both theoretical knowledge and practical application, enabling students to develop critical analytical and problem-solving skills necessary for effective decision-making in managerial roles. Led by a team of experienced faculty, the program emphasizes interactive learning and real-world experiences, fostering a rich educational environment.
  • Students will engage in a range of activities, including case studies, group projects, and industry collaborations, which prepare them for the challenges of the modern business world. This holistic educational approach positions our graduates to become future leaders, equipped with the competencies to manage and drive business success across diverse industries.
• What is the focus of the Bachelor in Business Administration?
  • The Bachelor in Business Administration focuses on developing the skills and knowledge needed to manage and lead an organization’s human resources effectively. Key areas of focus include:
    1. Recruitment and Talent Acquisition
    2. Employee Relations and Labor Law
    3. Training and Development
    4. Compensation and Benefits
    5. Performance Management
    6. Organizational Behavior and Leadership
    7. HR Strategy and Planning
    8. Diversity and Inclusion
    9. Health, Safety, and Employee Well-being

Admission

• What are the minimum academic qualifications required for admission into the Bachelor in Business Administration program?
  • Pass in Sijil Tinggi Persekolahan Malaysia (STPM), with a minimum Grade C (GP 2.00) in any 2 subjects, and pass in Mathematics and English at SPM level or any equivalent qualification; or
  • Pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid, and pass in Mathematics and English at SPM level; or
  • Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with a minimum PNGK of 2.00; or
  • Pass in Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00; or
  • APEL Pathway– Candidates must be 21 years of age or older in the year the application is made, have relevant work experience to PASS the APEL assessment conducted by MQA (HEP is subject to the APEL student intake quota policy which is a maximum of 5% of the total student population at a time).
  • Other equivalent qualifications recognized by the Government of Malaysia.
  • International students must obtain a score of 5.5 for the International English Language Testing System (IELTS) or equivalent.

Program Structure and Duration

• How long does Bachelor of Bachelor in Business Administration program take to complete?
  • Full-Time Study: 3 years
  • Part-Time Study: 4.5 years (54 months)
• What is the graduation minimum credit requirement for Bachelor in Business Administration program?
  • The Bachelor in Business Administration program at Lincoln University College requires students to complete 135 credit hours to graduate.

Career Prospects

• Once I complete my Bachelor’s degree, what are the wide array of career opportunities in both leadership and specialized roles within organizations?
  • Graduates with a Bachelor of Business Administration (BBA) degree have a wide range of career opportunities across various sectors due to the versatility of their business education. Here are some of the key career prospects:
    1. Business Analyst
    2. Marketing Executives/Officers
    3. Financial Analyst
    4. Human Resources Executives
    5. Sales Executives
    6. Operations executives
    7. Entrepreneur
    8. Project executives
    9. Account Executive/ Accounts Assistant
    10. Management Consultant
    11. Banking and Financial Services
    12. Supply Chain Manager
    13. Customer Service Executives
    14. Public Relations Specialist
    15. Retail Executives
    16. Investment Banker
    17. Administrative Executives
    18. Budget Analyst
    19. Insurance Underwriter
    20. Retail or Wholesale Buyer

Tuition Fee and Scholarship

• What are the tuition fees for local and international students?
  • For details about the tuition fees, kindly email or or
• Am I eligible for a scholarship, and if so, what amount of scholarship am I eligible for?
  • Eligibility for a scholarship, as well as the amount, is subject to Lincoln University management approval.

Further Education

• What program could I continue after my Bachelor’s degree?
  • Master of Business Administration in Human Resource Management
  • Master of Business Administration
  • Master of Public Administration
  • Master of Business Administration (Global Business)
  • Master of Business Administration in Health Care Management
  • Master of Management
  • Master of Business Information Systems
  • Master of Business Administration in Project Management
  • Master in Tourism Management
  • Master in Railway Infrastructure Management

Alumni Network

• Can I access the alumni network?
  • Yes, as a graduate of the Bachelor in Business Administration program, you will have lifelong access to our global alumni network, which includes thousands of professionals across various industries and regions. The alumni network offers invaluable resources for networking, career opportunities, and continuous learning, and we host regular alumni events and reunions to help you stay connected.
• What are some of the alumni doing now?
  • Our Bachelor in Business Administration program has produced many distinguished alumni who have gone on to lead and innovate in their fields.
  • For example, some of them have become CEOs of global firms, and some working as partner in major consulting firms. We also have alumni who have become successful entrepreneurs, launching startups in the fintech industry. Some of them have joined prestigious universities in Canada, New Zealand, or Germany for further studies. Our alumni continue to make significant impacts in various sectors worldwide.
• What industries do graduates typically work in?
  • Our graduates pursue careers across a wide range of industries, including finance, consulting, technology, healthcare, manufacturing, consumer goods, and non-profit sectors. Many graduates also find opportunities in emerging fields such as sustainability, artificial intelligence, and digital transformation. The diverse skill set provided by the Bachelor in Business Administration prepares students to succeed in both traditional and rapidly evolving industries.
• Are there opportunities to stay involved with the program after graduation?
  • Yes, there are numerous ways for alumni to stay engaged with the Bachelor in Business Administration program. Alumni are invited to participate in networking events, mentorship programs, guest lectures, and alumni reunions. We also encourage alumni to contribute to the growth of the program by serving on advisory boards, offering internships, and recruiting new graduates for their organizations. Additionally, our alumni have lifetime access to career services and continued learning opportunities through workshops and webinars.