Program Overview

Marketing Concentration

Advisors:

• Richard Campbell
• David Horowitz
• Kyuho Lee
• Janejira Sutanonpaiboon

Description:

The marketing concentration prepares students for careers in advertising and promotion, product development, sales, and retailing, as well as marketing research and sales management.

Required Courses:

• BUS 367 - Consumer Behavior Unit(s): 4
• BUS 469 - Marketing Management Unit(s): 4

Select at least three courses:

• BUS 361 - Marketing Graphics Unit(s): 4
• BUS 362 - Services Marketing Unit(s): 4
• BUS 364 - Sports Marketing Unit(s): 4
• BUS 365 - Introduction to Hospitality and Event Management Unit(s): 4
• BUS 366 - Retail Management Unit(s): 4
• BUS 368 - International Marketing Unit(s): 4
• BUS 385MK - Special Topics in Marketing Unit(s): 3-4
• BUS 396W - The Global Wine Industry Unit(s): 3-4
• BUS 399MK - Advanced Work Experience in Marketing Unit(s): 3-4
• BUS 461 - Promotion Management Unit(s): 4
• BUS 462 - Marketing Research Unit(s): 4
• BUS 463 - Sales Management and Personal Selling Unit(s): 4
• BUS 464W - Production, Operations, and Distribution (Wine) Unit(s): 4
• BUS 465W - Wine Marketing Unit(s): 4
• BUS 468 - Marketing Decision-Making Unit(s): 4
• BUS 499MK - Internship in Marketing Unit(s): 3-4