Program Overview

Experiential Economics

Program Overview

This 100% online program is designed to provide a comprehensive understanding of the global experience economy and its relationship with the luxury and hospitality industries.

Program Structure

The program consists of five modules, delivered over three immersive weeks, covering the rise of the experience economy, key trends, elements of experiential design, and the intersection of experience and luxury.

Program Details

• Duration: 3 weeks
• Study Hours: 6-8 hours per week
• Flexibility: 100% online, flexible learning
• Certificate: Official certificate from Glion upon completion

Modules

1. The Rise of the Experience Economy
   • Discover the key characteristics of the experience economy
   • Learn how to categorize experience industries
   • Explore the evolution of consumer value
2. Key Features and Trends in Experience Consumption
   • Examine key features of the experience economy today and possible future trends
   • Learn about the evolution of the experience economy to a focus on personal transformation
3. Differentiating Categories of Experience
   • Learn to differentiate between different categories of experience
   • Discover how companies strategically leverage them
4. The Meaning of Luxury in the Experience Economy
   • Examine the multifaceted meanings of luxury within the experience economy
   • Explore the growing intertwining of luxury with personal transformation
5. Conceptual Elements of Experience Design
   • Gain insight into the key components of experience design that shape extraordinary experiences
   • Explore strategies for crafting contemporary luxury experiences in physical and digital spaces

Admission Criteria

There are no admission criteria for this program.

Fees

CHF 1250

Start Dates

To be confirmed

Faculty

• Karolina Doughty
  • Lecturer
  • Specialist in Cultural Geography

Outcomes and Projects

• New Conceptual Design: Create a new conceptual design for a relevant economic offering that would be meaningful within the experience economy
• Deeper Understanding: Gain a deeper understanding of the global experience economy and its relationship with the luxury and hospitality industries

Frequently Asked Questions

• What is the structure of the course content and how are the modules divided over the three weeks?
  • The program consists of five modules, delivered over three immersive weeks, covering the rise of the experience economy, key trends, elements of experiential design, and the intersection of experience and luxury.
• Are there any prerequisites or specific professional backgrounds recommended for prospective students of this course?
  • There are no specific admission criteria for this course, but some knowledge of hospitality and the luxury sector will be beneficial for prospective students.
• What specific outcomes and projects can participants expect by the end of this course?
  • Completion of this course will give students a deeper understanding of the global experience economy and its relationship with the luxury and hospitality industries, as well as the challenge of creating a new conceptual design for a relevant economic offering.