Program Overview

Global Branding & Marketing Across Cultures

Course Overview

The Global Branding & Marketing Across Cultures minor focuses on developing effective advertising communications in a cross-cultural context. We examine what brands are, the main trends within branding, and how consumer decision-making is effected by the cost of living crisis and the desire to be more sustainable. Another theme of the course is that younger consumers expect brands to take a stand on social, political and environmental issues. We thus evaluate how brands can engage with these issues authentically without engaging in greenwashing and losing consumers’ trust.

Course Content

The Global Branding & Marketing Across Cultures course focuses on developing effective advertising communications in a cross-cultural context. We examine what brands are, the main trends within branding, and how consumer decision-making is effected by the cost of living crisis and the desire to be more sustainable. Another theme of the course is that younger consumers expect brands to take a stand on social, political and environmental issues. We thus evaluate how brands can engage with these issues authentically without engaging in greenwashing and losing consumers’ trust.

Subjects

• Brand management
• Trends in global branding
• Marketing across cultures
• Brand purpose and brand activism
• Sustainability and branding

Target Group

• Full-time students

Course Dates

• Tuesday, Wednesday and Thursday
• The course starts on Tuesday 2 September 2025

Cost

• The tuition fee of this course is €2.800
• Additionally, the study books of this course will cost approximately €50

Admission

• To be admissible you need a diploma of at least secondary vocational education, senior general secondary education or pre-university education
• This course is for students with an advanced level of English
• NOTE FOR NON-EU CITIZENS: admission to this course does NOT meet the Immigration and Naturalisation Service requirements for a residence permit for study purposes

Study Load

• The course duration is five months, consisting of 2 blocks of 10 weeks with classes, projects, assignments and feedback sessions
• The total study load of on average 20 hours a week; this includes class hours

Class Size

• You will take the course together with a class of approximately 25 - 30 part-time students from the Faculty of Business & Economics
• Part-time students are professionals with a job in the field of study

Why This Course?

• Develops your knowledge and expertise of branding
• Strengthens your Project management skills
• Enhances your research skills
• Improves your business English
• Prepares you for a career in global business by giving you experience of working in cross-cultural virtual teams

Location

• Corry Tendeloo building (CTH) Fraijlemaborg CV Amsterdam

Certification

• Certificate

Duration

• 5 months

Fee

• €2,800

Start

• 2 September 2025