Global Branding: Trends And Insights
Program start date | Application deadline |
2025-09-02 | - |
Program Overview
Global Branding: Trends And Insights
Course Overview
The Global Branding: Trends And Insights course focuses on developing effective advertising communications in a cross-cultural context. We examine what brands are, the main trends within branding, and how consumer decision-making is effected by the cost of living crisis and the desire to be more sustainable. Another theme of the course is that younger consumers expect brands to take a stand on social, political and environmental issues.
Course Content
The Global Branding: Trends And Insights course focuses on developing effective advertising communications in a cross-cultural context. We examine what brands are, the main trends within branding, and how consumer decision-making is effected by the cost of living crisis and the desire to be more sustainable. Another theme of the course is that younger consumers expect brands to take a stand on social, political and environmental issues. We thus evaluate how brands can engage with these issues authentically without engaging in greenwashing and losing consumers’ trust.
Subjects
- Brand management
- Trends in global branding
- Marketing across cultures
- Brand purpose and brand activism
- Sustainability and branding
Target Group
- Full-time students
Course Dates
- Tuesday and Wednesday
- The course starts on Tuesday 2 September 2025
Cost
- The tuition fee of this course is €1400
- Additionally, the study books of this course will cost approximately €50
Admission
- To be admissible you need a diploma of at least secondary vocational education, senior general secondary education or pre-university education
- NOTE FOR NON-EU CITIZENS: admission to this course does NOT meet the Immigration and Naturalisation Service requirements for a residence permit for study purposes
Study Load
- Eight hours contact time per week
Class Size
- You will take the course together with a class of approximately 25 - 30 part-time students from the Faculty of Business & Economics
- Part-time students are professionals with a job in the field of study
Why This Course?
- Develops your knowledge and expertise of branding
- Strengthens your Project management skills
- Enhances your research skills
- Improves your business English
- Prepares you for a career in global business by giving you experience of working in cross-cultural virtual teams
Location
- Corry Tendeloo building (CTH) Fraijlemaborg CV Amsterdam
Certification
- Certificate
Duration
- 10 weeks
Fee
- €1,400
Start
- 2 September 2025