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Students
Tuition Fee
EUR 1,400
Per course
Start Date
2025-09-02
Medium of studying
On campus
Duration
10 weeks
Program Facts
Program Details
Degree
Courses
Major
International Business | Marketing
Area of study
Business and Administration
Education type
On campus
Timing
Part time
Course Language
English
Tuition Fee
Average International Tuition Fee
EUR 1,400
Intakes
Program start dateApplication deadline
2025-09-02-
About Program

Program Overview


Global Branding: Trends And Insights

Course Overview

The Global Branding: Trends And Insights course focuses on developing effective advertising communications in a cross-cultural context. We examine what brands are, the main trends within branding, and how consumer decision-making is effected by the cost of living crisis and the desire to be more sustainable. Another theme of the course is that younger consumers expect brands to take a stand on social, political and environmental issues.


Course Content

The Global Branding: Trends And Insights course focuses on developing effective advertising communications in a cross-cultural context. We examine what brands are, the main trends within branding, and how consumer decision-making is effected by the cost of living crisis and the desire to be more sustainable. Another theme of the course is that younger consumers expect brands to take a stand on social, political and environmental issues. We thus evaluate how brands can engage with these issues authentically without engaging in greenwashing and losing consumers’ trust.


Subjects

  • Brand management
  • Trends in global branding
  • Marketing across cultures
  • Brand purpose and brand activism
  • Sustainability and branding

Target Group

  • Full-time students

Course Dates

  • Tuesday and Wednesday
  • The course starts on Tuesday 2 September 2025

Cost

  • The tuition fee of this course is €1400
  • Additionally, the study books of this course will cost approximately €50

Admission

  • To be admissible you need a diploma of at least secondary vocational education, senior general secondary education or pre-university education
  • NOTE FOR NON-EU CITIZENS: admission to this course does NOT meet the Immigration and Naturalisation Service requirements for a residence permit for study purposes

Study Load

  • Eight hours contact time per week

Class Size

  • You will take the course together with a class of approximately 25 - 30 part-time students from the Faculty of Business & Economics
  • Part-time students are professionals with a job in the field of study

Why This Course?

  • Develops your knowledge and expertise of branding
  • Strengthens your Project management skills
  • Enhances your research skills
  • Improves your business English
  • Prepares you for a career in global business by giving you experience of working in cross-cultural virtual teams

Location

  • Corry Tendeloo building (CTH) Fraijlemaborg CV Amsterdam

Certification

  • Certificate

Duration

  • 10 weeks

Fee

  • €1,400

Start

  • 2 September 2025
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