Program Overview

Advanced Digital Marketing with AI Integration Micro-credential

Overview

This accelerated program equips you with the latest generative AI skills to launch or boost your career in digital marketing. You’ll learn about creating a digital identity online, using AI to build and optimize e-commerce platforms and integrating social media and Google Business for effective marketing. You’ll also learn digital design principles, project design and business writing.

Location

Online

Length

3 months

Delivery

• Part-time
• Digital

Overview

In this 12-week online program, you’ll refine business concepts using the power of generative AI. You’ll learn to:

• Build and refine a business plan
• Develop branding strategies with generative AI
• Utilize AI for digital design and website optimization
• Optimize social media using AI tools

This program equips you with the skills to integrate AI into business strategies and improve efficiency across various digital platforms.

Costs

The tuition for this program is $3,500.

Courses

• MDE-020 Target, Segment and Market Pitch Through the lens of generative AI, students will explore refining their business concepts with a focus on professional writing, project design and business planning and branding.
• MDE-021 Digital Design and Logo with Generative AI Explore the core principles and elements of digital design using generative AI tools.
• MDE-022 Websites 101 with Generative AI This course covers the fundamentals of building and optimizing websites, integrating generative AI to enhance domain selection, e-commerce solutions, point-of-sale systems, SEO and analytics.
• MDE-023 Socials and Content with Generative AI Students will gain an introduction to AI tools to optimize Google Business communications and build digital relationships with customers on platforms like Facebook, Instagram and LinkedIn to drive business growth.