Advanced Digital Marketing with AI Integration Micro-credential
Program Overview
Advanced Digital Marketing with AI Integration Micro-credential
Overview
This accelerated program equips you with the latest generative AI skills to launch or boost your career in digital marketing. You’ll learn about creating a digital identity online, using AI to build and optimize e-commerce platforms and integrating social media and Google Business for effective marketing. You’ll also learn digital design principles, project design and business writing.
Location
Online
Length
3 months
Delivery
- Part-time
- Digital
Overview
In this 12-week online program, you’ll refine business concepts using the power of generative AI. You’ll learn to:
- Build and refine a business plan
- Develop branding strategies with generative AI
- Utilize AI for digital design and website optimization
- Optimize social media using AI tools
This program equips you with the skills to integrate AI into business strategies and improve efficiency across various digital platforms.
Costs
The tuition for this program is $3,500.
Courses
- MDE-020 Target, Segment and Market Pitch Through the lens of generative AI, students will explore refining their business concepts with a focus on professional writing, project design and business planning and branding.
- MDE-021 Digital Design and Logo with Generative AI Explore the core principles and elements of digital design using generative AI tools.
- MDE-022 Websites 101 with Generative AI This course covers the fundamentals of building and optimizing websites, integrating generative AI to enhance domain selection, e-commerce solutions, point-of-sale systems, SEO and analytics.
- MDE-023 Socials and Content with Generative AI Students will gain an introduction to AI tools to optimize Google Business communications and build digital relationships with customers on platforms like Facebook, Instagram and LinkedIn to drive business growth.
North Island College (NIC)
Overview:
North Island College (NIC) is a public post-secondary institution located on Vancouver Island, British Columbia. It offers a range of programs and services to students, including diploma, certificate, and degree programs, as well as continuing education courses. NIC is known for its commitment to providing accessible and affordable education in stunning campus locations.
Services Offered:
NIC offers a variety of services to students, including:
Academic advising:
Guidance on program selection, course registration, and academic planning.Financial aid and awards:
Support for students facing financial challenges.Student life and support services:
Resources for student well-being, including counselling, health services, and career development.Library and learning commons:
Access to a wide range of resources, including books, journals, and online databases.Teaching and learning supports:
Assistance with academic skills, such as writing, research, and study strategies.CareerCentral:
A platform for students to explore career options, search for jobs, and connect with employers.Student Life and Campus Experience:
NIC provides a vibrant and supportive campus environment. Students can expect:
Five stunning campus locations:
Port Hardy, Campbell River, Comox Valley, Port Alberni, and Ucluelet, each offering unique experiences and access to natural beauty.Vibrant communities:
Opportunities to engage with local communities and participate in various events and activities.Sprawling beaches and adventure:
Access to outdoor recreation opportunities, including hiking, kayaking, and surfing.Key Reasons to Study There:
Accessible and affordable education:
NIC strives to make education accessible to all, with affordable tuition rates and financial aid options.Stunning campus locations:
Studying in beautiful and inspiring environments enhances the learning experience.Vibrant communities:
Opportunities to connect with local communities and gain valuable real-world experience.Commitment to Indigenous-led learning:
NIC prioritizes reconciliation, Indigenization, and decolonization through action.Academic Programs:
NIC offers a wide range of academic programs, including:
