Program Overview

Digital Marketing BA (Hons)

Overview

The Digital Marketing degree course is designed to give you the skills and knowledge you need to succeed in the digital marketing industry. You will learn about all aspects of digital marketing, from digital campaign planning and content strategy to influencer marketing and online community management. You will also develop your analytical and creative skills and learn how to use data and insight to inform your digital marketing campaigns.

Study Options

• CERT HE (1 YEAR)
• ACCELERATED (2 YEARS)
• HONOURS (3 YEARS)

Course Information

UCAS Code

P721

Duration

3 Years

Start Date(s)

Sep / Nov / Jan / Feb / Apr / Jun

Entry Year

2025/26 | 2026/27

Entry Requirements

104*

Course Introduction

The Digital Marketing degree course is designed to give you the skills and knowledge you need to succeed in the digital marketing industry. You will learn about all aspects of digital marketing, from digital campaign planning and content strategy to influencer marketing and online community management. You will also develop your analytical and creative skills and learn how to use data and insight to inform your digital marketing campaigns.

Our BA (Hons) Digital Marketing degree has a strong focus on employability. As a graduate, you will be able to plan, execute and evaluate successful digital marketing campaigns. You’ll be able to demonstrate fundamental skills in contemporary digital marketing practices. This course will also give you opportunities to work on real-world projects with some of our industry partners.

How You Will Study

Course Breakdown

• 24 weeks of study per year
• 4 x 6-week blocks
• 1 subject module per block
• 4 CPD focus days per block

Subject Module Breakdown

• 250 hours of study per module
• 80 hrs face-to-face (32%)
• 20 hrs Digital Wednesdays (8%)
• 150 hrs independent study (60%)

Assessment Breakdown

• No traditional end-of-year exams
• Year 1 – 100% coursework
• Year 2 – 100% coursework
• Year 3 – 100% coursework

Charters and Accreditations

Chartered Institute of Marketing (CIM)

BA (Hons) Digital Marketing has been successfully mapped to CIM’s Certificate in Professional and Digital Marketing and Diploma in Professional and Digital Marketing, which demonstrates the programme has a high level of suitable marketing and marketing related content that employers and the wider marketing industry seek.

Your Course Modules

Level 4 (Year 1)

• Module 1 - Principles of Marketing
• Module 2 - Marketing Research
• Module 3 - Marketing Communications
• Module 4 - Writing and Design for Digital

Level 5 (Year 2)

• Module 1 - Digital Marketing Toolbox
• Module 2 - Content Strategy
• Module 3 - Consumer and Consumption
• Module 4 - Digital Campaign Planning

Level 6 (Year 3)

• Module 1 - Brand and Online Community Management
• Module 2 - Digital Marketing Ethics
• Module 3 - Contemporary Developments in Digital Marketing
• Module 4 - Final Project

What is the 92 Programme?

Alongside your subject modules, you will complete the 92 Programme.

• Engaging with the 92 Programme is a requirement for all students and will count towards your overall grade.
• In each block, you will take part in a number of Character and Personal Development focus days.
• During these focus days, you will complete activities designed to boost your mindset, develop your skillset and get you set for future career success.

Why the 92 Programme is part of your course?

• In a recent study, 78% of employers believe graduates do not drive in the workplace fully equipped with the skills they need to be work-ready.
• Another study conducted by the World Economic Forum identified ‘10 Skills You Need for the Future of Work’. These skills include:
  • Emotional intelligence (EQ)
  • Analytical (critical) thinking
  • Active learning with a growth mindset
  • Interpersonal communication skills
  • Leadership skills
  • Technology skills

How is the 92 Programme assessed?

• You will produce a learning journal that will document your experiences.
• This will be submitted at the end of each academic year (or level of study) to assess whether you have met the required standard to pass the module.

Why study at UA92

• UA92 offer a deliberately different experience to traditional universities; with fixed morning or afternoon timetables and no end of year exams.
• Our industry-inspired courses, place character and personal development firmly at the core of the learning experience.
• This is more than a degree. It’s preparation for life.

Meet the Business Team

• Ahmed Saleem - Business Teaching Associate
• Donna Walsh - Business Lecturer
• Dr Firoz Bhaiyat - Head of Business
• Emma Gaskill - Course Leader: Accounting and Finance
• Jay Edwards - Lecturer in Digital Marketing
• Kelly Henley - Course Leader: Business Management
• Lisa Moreton - Lecturer in Business & Management
• Moussa Alzoubi - Business Lecturer
• Mudassar Sohail - Business Lecturer
• Natalie Walker-Craig - Sports Management Lecturer

Careers In Digital Marketing

• Digital marketing is a rapidly growing field and there’s high demand for skilled digital marketers in the UK and beyond.
• There are many different career paths available in Digital Marketing.
• So, you can choose a role that’s a perfect fit for your range of skills and interests.

Industry Partnerships

• We have over 60 industry partners who support our mission to develop career-ready graduates.
• These partnerships provide you with access to industry-leading expertise, mentorship opportunities and work-place experiences.

Entry Requirements

• The standard entry requirements for the BA (Hons) Digital Marketing course is 104 UCAS points.
• However, each application is assessed on an individual basis, taking into consideration a wide range of factors.
• Depending on your personal circumstances, and in line with our Contextual Admissions Policy, your application may still be considered if you have less than 104 UCAS Points.

Fees and Finance

• Please refer to the university’s website for the most up-to-date information on fees and finance.