Program Overview

Digital Marketing Accelerated BA (Hons)

Overview

The accelerated digital marketing degree course is designed to give you the skills and knowledge you need to succeed in the digital marketing industry. In just two years, you will learn about all aspects of digital marketing, from campaign planning and content strategy to influencer marketing and online community management. You will also develop your analytical and creative skills and learn how to use data and insight to inform your digital marketing campaigns.

Study Options

• CERT HE (1 YEAR)
• ACCELERATED (2 YEARS)
• HONOURS (3 YEARS)

Course Information

UCAS Code

P777

Duration

2 Years

Start Date(s)

Sep / Jan / Apr

Entry Year

2025/26 | 2026/27

Entry Requirements

104

Course Introduction

The accelerated digital marketing degree course is designed to give you the skills and knowledge you need to succeed in the digital marketing industry. In just two years, you will learn about all aspects of digital marketing, from campaign planning and content strategy to influencer marketing and online community management. You will also develop your analytical and creative skills and learn how to use data and insight to inform your digital marketing campaigns.

How You Will Study

Course Breakdown

• 36 weeks of study per year
• 6 x 6-week blocks
• 1 subject module per block
• 4 CPD focus days per block

Subject Module Breakdown

• 250 hours of study per module
• 80 hrs face-to-face (32%)
• 20 hrs Digital Wednesdays (8%)
• 150 hrs independent study (60%)

Assessment Breakdown

• No traditional end-of-year exams
• Year 1 – 100% coursework
• Year 2 – 100% coursework

Your Course Modules

• Level 4
  • Module 1 - Principles of Marketing
  • Module 2 - Marketing Research
  • Module 3 - Marketing Communications
  • Module 4 - Writing and Design for Digital
• Level 5
  • Module 1 - Digital Marketing Toolbox
  • Module 2 - Content Strategy
  • Module 3 - Consumer and Consumption
  • Module 4 - Digital Campaign Planning
• Level 6
  • Module 1 - Brand and Online Community Management
  • Module 2 - Digital Marketing Ethics
  • Module 3 - Contemporary Developments in Digital Marketing
  • Module 4 - Final Project

What is the 92 Programme?

Alongside your subject modules, you will complete the 92 Programme.

• Engaging with the 92 Programme is a requirement for all students and will count towards your overall grade.
• In each block, you will take part in a number of Character and Personal Development focus days.
• During these focus days, you will complete activities designed to boost your mindset, develop your skillset and get you set for future career success.

Why the 92 Programme is part of your course?

• In a recent study, 78% of employers believe graduates do not drive in the workplace fully equipped with the skills they need to be work-ready.
• Another study conducted by the World Economic Forum identified ‘10 Skills You Need for the Future of Work’.
• At UA92, we prepare you for life after graduation and equip you with the skills employers value most.

How is the 92 Programme assessed?

• You will produce a learning journal that will document your experiences.
• This will be submitted at the end of each academic year (or level of study) to assess whether you have met the required standard to pass the module.

Why study at UA92

• UA92 offer a deliberately different experience to traditional universities; with fixed morning or afternoon timetables and no end of year exams.
• Our industry-inspired courses, place character and personal development firmly at the core of the learning experience.
• This is more than a degree. It’s preparation for life.

Meet the Business Team

• Ahmed Saleem - Business Teaching Associate
• Donna Walsh - Business Lecturer
• Dr Firoz Bhaiyat - Head of Business
• Emma Gaskill - Course Leader: Accounting and Finance
• Jay Edwards - Lecturer in Digital Marketing
• Kelly Henley - Course Leader: Business Management
• Lisa Moreton - Lecturer in Business & Management
• Moussa Alzoubi - Business Lecturer
• Mudassar Sohail - Business Lecturer
• Natalie Walker-Craig - Sports Management Lecturer

Careers In Digital Marketing

• Digital marketing is a rapidly growing field and there’s high demand for skilled digital marketers in the UK and beyond.
• There are many different career paths available in digital marketing, so you can choose a role that’s a perfect fit for you.

Industry Partnerships

• We have over 60 industry partners who support our mission to develop career-ready graduates.
• These partnerships provide you with access to industry-leading expertise, mentorship opportunities and work-place experiences.

Entry Requirements

• The standard entry requirements for the accelerated BA (Hons) Digital Marketing Accelerated degree course is 104 UCAS points.
• However, each application is assessed on an individual basis, taking into consideration a wide range of factors.

Fees and Finance

• Please refer to the UA92 website for the latest information on fees and finance.