Program Overview

BA (Hons) Sports Management

Overview

The BA (Hons) Sports Management degree is designed to empower students with the knowledge, skills, and experience highly sought after by employers in the sports industry. This 3-year degree course develops students' understanding of the contemporary sports industry from a business perspective, including strategic challenges, internal and external forces, legal, ethical, and regulatory constraints, and governmental and institutional structures.

Study Options

• Study Levels: BA (Hons)
• UCAS Code: N291
• Duration: 3 Years
• Start Date(s): Sep / Nov / Jan / Feb / Apr / Jun
• Entry Year: 2025/26 | 2026/27
• Entry Requirements: 104*

Course Introduction

The BA (Hons) Sports Management degree will open a world of opportunity. It's designed to empower you with the knowledge, skills, and experience that is highly sought after by employers.

How You Will Study

• Course Breakdown: 24 weeks of study per year, divided into 4 x 6-week blocks, with 1 subject module per block and 4 CPD focus days per block.
• Subject Module Breakdown: 250 hours of study per module, consisting of 80 hrs face-to-face (32%), 20 hrs Digital Wednesdays (8%), and 150 hrs independent study (60%).
• Assessment Breakdown: No traditional end-of-year exams. Year 1 – 100% coursework, Year 2 – 100% coursework, Year 3 – 100% coursework.

Your Course Modules

• Level 4 (Year 1):
  • Module 1: Management and Organisations
  • Module 2: Introduction to Sports Management and Marketing
  • Module 3: Sports Finance and Economics
  • Module 4: Introduction to Sports Events Management
• Level 5 (Year 2):
  • Module 1: Sports Operations Management
  • Module 2: Sport Law and Ethics
  • Module 3: Sports Business Analytics
  • Module 4: Sports Policy and Development
• Level 6 (Year 3):
  • Module 1: Strategic Leadership
  • Module 2: Sports Governance
  • Module 3: New Trends in Sports Business Management
  • Module 4: Sports Business Challenge

What is the 92 Programme?

The 92 Programme is a requirement for all students and will count towards your overall grade. In each block, you will take part in a number of Character and Personal Development focus days. During these focus days, you will complete activities designed to boost your mindset, develop your skillset, and get you set for future career success.

Why the 92 Programme is part of your course?

The 92 Programme is designed to prepare you for life after graduation and equip you with the skills employers value most. You will develop skills in self-reflection and awareness, wellness and resilience, and professionalism and employability.

How is the 92 Programme assessed?

You will produce a learning journal that will document your experiences. This will be submitted at the end of each academic year (or level of study) to assess whether you have met the required standard to pass the module.

Why study at UA92

UA92 offers a deliberately different experience to traditional universities, with fixed morning or afternoon timetables and no end of year exams. Our industry-inspired courses place character and personal development firmly at the core of the learning experience.

Careers In Sports Management

After our BA (Hons) Sports Management degree, you'll be career-ready, equipped with sought-after adaptable skills. You'll be able to apply for a wide range of jobs at different kinds of organisations, including sports teams, event organisers, athlete management agencies, media outlets, marketing and fan engagement, sports and leisure facilities, and governing bodies.

Industry Partnerships

We have over 60 industry partners who support our mission to develop career-ready graduates. These partnerships provide you with access to industry-leading expertise, mentorship opportunities, and work-place experiences.

Entry Requirements

• Level 2:
  • 5 GCSEs at Grade C/4 or above including English Language
  • Accepted Alternatives: Functional Skills Level 2 (English and Maths)
• Level 3:
  • UCAS Points: 104
  • A Levels: BCC (104 equivalent)
  • BTEC National Extended Diploma: DMM
  • BTEC Diploma: D*D
  • T Levels: M
  • Scottish Advanced Highers: AB
  • IB: 28 points with 14 from Higher Level Subjects
• Non-Traditional:
  • Some qualifications do not carry UCAS Tariff points but may still be considered. We take into account a range of qualifications and work/life experience that can demonstrate your ability to succeed on the course.
• International:
  • International Baccalaureat: Pass the IB Diploma with minimum 28 points overall, with 14 points from Higher Level Subjects.
  • English Language Requirements: In addition to meeting the academic criteria, if your first language isn’t English, you may be asked for a recognised English language qualification. This is especially important if you are not a national of a majority English speaking country or you haven’t completed a degree in English. If you are an international student, in order to obtain a student visa, you will be required to demonstrate that you have the correct level of English language competency to study in the UK.
    • IELTS: Overall score of 6.5, with no section lower than 5.5

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