Program Overview

Sports Media and Communications Accelerated BA (Hons)

Overview

The Sports Media and Communications Accelerated BA (Hons) is a 2-year degree that covers the same content as the standard 3-year course. This program is designed to provide students with the skills the industry wants, with a focus on media production, communication technologies, and social and cultural considerations.

Study Options

• Duration: 2 Years
• Start Date(s): Sep / Jan / Apr
• Entry Year: 2025/26 | 2026/27
• Entry Requirements: 104 UCAS points

Course Introduction

This program is designed to provide students with a firm foundation in media production, communication technologies, and an understanding of social and cultural considerations. Students will learn about marketing and PR, work on storytelling in the digital world, and build practical media skills using cameras, audio equipment, and editing software.

How You Will Study

• Course Breakdown: 36 weeks of study per year, with 6 x 6-week blocks per year, and 1 subject module per block
• Subject Module Breakdown: 250 hours of study per module, with 80 hrs face-to-face, 20 hrs Digital Wednesdays, and 150 hrs independent study
• Assessment Breakdown: No traditional end-of-year exams, with 100% coursework in Year 1 and 100% coursework in Year 2

Course Modules

• Level 4:
  • Module 1: Media, Technology and Culture
  • Module 2: Communication Techniques and Creating Content
  • Module 3: Media Production
  • Module 4: Sports Media and Public Relations
• Level 5:
  • Module 1: Politics, Power and Communication
  • Module 2: Media Narratives
  • Module 3: Audio and Video Production
  • Module 4: Integrated Sports Marketing Communication
• Level 6:
  • Module 1: Media Law and Ethics
  • Module 2: Advanced Marketing and Communication Techniques
  • Module 3: Sports Media and Communications: Professional Practice
  • Module 4: Final Project

92 Programme

The 92 Programme is a requirement for all students and will count towards their overall grade. This program is designed to develop skills in self-reflection and awareness, wellness and resilience, and professionalism and employability.

Industry Partnerships

UA92 has over 60 industry partners who support the mission to develop career-ready graduates. These partnerships provide students with access to industry-leading expertise, mentorship opportunities, and work-place experiences.

Careers in Sports Media

This program will give students a running start in a sports media career, whether they're keen to jump into broadcast, press, marketing, advertising, or public relations. Graduates will be suitable for a diverse range of roles, including advertising executive, content creator, social media manager, PR and influencer executive, communications officer, press officer, publicist, or partnerships manager.

Entry Requirements

• Level 2:
  • 5 GCSEs at Grade C/4 or above, including English Language
  • Accepted Alternatives: Functional Skills Level 2 (English and Maths)
• Level 3:
  • UCAS Points: 104
  • A Levels: BCC (104 equivalent)
  • BTEC National Extended Diploma: DMM
  • BTEC Diploma: D*D
  • T Levels: M
  • Scottish Advanced Highers: AB
  • IB: 28 points with 14 from Higher Level Subjects
• Non-Traditional:
  • Some qualifications do not carry UCAS Tariff points but may still be considered
• International:
  • International Baccalaureat: Pass the IB Diploma with minimum 28 points overall, with 14 points from Higher Level Subjects
  • English Language Requirements: IELTS: Overall score of 6.5, with no section lower than 5.5

Fees and Finance

• Fees: Not specified
• Funding: Not specified

Similar Courses

• Sports Journalism BA (Hons)
• Sports Management BA (Hons)
• Digital Marketing BA (Hons)