Marketing, MS

Program Overview

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Program at a Glance

Program

Marketing, MS

Format

Online, Hybrid

Total Units

27

Requirements

No GMAT or GRE Required

Fall '25 Early Application Deadline

July 13

Program Overview

Golden Gate University's Master of Science in Marketing program is designed to prepare professionals with the advanced marketing skills and strong business foundation needed to navigate today's global marketing landscape.

Degree Outcomes

• Strategic Application and Planning: Apply marketing theories and frameworks to real-world situations, and design, compile, and produce professional-quality marketing plans that include measurable objectives in global economy.
• Market Research and Analysis: Conduct and employ marketing data analytics, qualitative, experimental, quantitative analysis and creative insights to support marketing decisions
• Analytical and Problem-Solving Skills: Demonstrate analytical skills for decision-making in marketing, utilizing creativity, emotional intelligence, qualitative and quantitative analysis to support strategies.
• Consumer Behavior and Segmentation: Obtain insights into consumer behavior, define customer segments, and identify specific target markets to create meaningful marketing messages.
• Integrated Marketing Communications: Develop the structure of an integrated marketing communication plan, selecting appropriate media, platforms and methods for effective outreach.
• Brand and Product Management: Understand brand management strategies, product development to that enhance brand value.
• Social, Digital Marketing and Innovation: Engage with digital platforms and emerging tools, leveraging modern strategies such as artificial intelligence and influencer marketing. Demonstrate content marketing and storytelling and understanding of SEO/SEM.
• Communication and Collaboration: Exhibit strong written, oral and visual communication skills while collaborating effectively with diverse teams on projects.
• Ethical, DEIB Awareness: Evaluate ethical, environmental, and economic concerns related to marketing practices.
• Career Readiness: Prepare for leadership roles in various marketing positions by developing essential skills in strategic thinking, team management, communication and personal branding.

Explore Marketing Career Paths

Earning your Master's in Marketing gives you endless career opportunities, as the skills you gain throughout this program are valued across all industries. Graduates of the program are well-prepared to lead high-performing marketing teams in a variety of senior marketing roles.

The marketing profession is expected to grow significantly over the next decade, with the Bureau of Labor Statistics projecting more than 36,000 new jobs each year, on average, through 2033. Master's in Marketing graduates can also expect to see a jump in their salary potential, as people with a master's degree can see an average salary increase of 38% over those with a bachelor's, according to a BLS study.

Potential career opportunities for graduates of the Master's in Marketing program include:

• Marketing Manager
• Director of Digital Marketing
• Market Research Analyst
• Content Specialist
• Public Relations Manager
• Advertising and Promotions Manager
• Social Media Manager
• Brand Manager
• Chief Marketing Officer

Curriculum

The Master of Science in Marketing requires completion of 27 units, with a cumulative grade-point average of 3.00 or better in courses taken at Golden Gate University that are applicable to the program's requirements. Courses carry three semester units of credit unless otherwise noted. For further information regarding graduation requirements, see Academic Requirements for Graduate Programs.

Prerequisites

Master of Science in Marketing students are expected to meet the basic criteria for the Graduate Writing Proficiency Requirement and the Graduate Mathematics Proficiency Requirement.

Core Courses

• MKT 300: Marketing Management – 3 unit(s)
• MKT 305: Integrated Marketing Communications – 3 unit(s)
• MKT 336: Marketing Research – 3 unit(s)
• MKT 337: Marketing Strategy and Planning – 3 unit(s)
• MKT 338: Consumer Behavior – 3 unit(s)
• MKT 352: Digital Marketing and E-commerce – 3 unit(s)

Elective Courses

Select three of the following:

• MKT 302: Communications and Presentations – 3 unit(s)
• MKT 322: Social Media and Marketing – 3 unit(s)
• MKT 323: Search Engine Marketing – Design, Implementation and Optimization – 3 unit(s)
• MKT 324: Web and Social Network Analytics – 3 unit(s)
• MKT 325: Brand and Product Management – 3 unit(s)
• MKT 335: New-Product Decisions – 3 unit(s)
• MKT 396A-ZZ: Selected Topics in Marketing – 3 unit(s)
• MKT 398: Internship: Marketing – 3 unit(s)

Featured Faculty

Sue Ann Hirschberg

Senior Adjunct Professor

Sue Ann Hirschberg is an Academic Program Manager at GGU and has more than 20 years experience developing interactive television, marketing strategies, and products and services for Fortune 500 companies and startups.

Anthony deLeon

Senior Adjunct Professor

Anthony deLeon is a senior adjunct professor in marketing, and has taught courses in marketing strategy and marketing management in the MBA and executive education programs. He completed his doctorate in business administration (DBA) with highest honors at GGU.

Stu Fisher

Adjunct Professor of Marketing

CEO, Sentient SF

Stu Fisher is the founder and CEO of Sentient SF, a marketing, advertising, and creative agency. Stu is a luminary in marketing strategy and innovation who has created an agency that marries the art of communication with the science of artificial intelligence, propelling brands into their next phase of growth.

Thea Bellos

Senior Adjunct Professor

Owner, The Bellos Group

Executive Director, The Global Stewards Institute

Owner, Bellos Photography

Jeff Solari

Adjunct Professor

Director of Operations, Mihira AI

Jeff Solari is an Adjunct Professor at the Ageno School of Business. He has played leading roles in developing and improving numerous digital products over the past 25 years, including new products for Intel, Microsoft, Wells Fargo, Visa, Flip Video (Cisco), the Virgin Group, the Home Depot, Yahoo and many others.

Graduate Tuition

The tuition for most graduate degree programs at Golden Gate University is $1,090 per unit, covering the cost of high-quality, career-focused education led by experienced faculty. This investment supports essential resources, including personalized academic advising, state-of-the-art technology, and student services designed to help adult learners succeed.