Program Overview

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Fashion Marketing and Business BA (Hons)

Unite your love for fashion innovation and business strategy as you delve into the marketing mechanisms of the global fashion industry.

Key Information

• Course duration: 3 or 4 year options
• Course options: Diploma Year
• Typical offer: 104-120 UCAS Tariff Points
• Annual fees:
  • Home (full-time): £9,535
  • Overseas (full-time): £18,500
• UCAS code: W240 (3 Year), Institution code: N39
• Course start: September 2025

Course Overview

Our course is designed for aspiring fashion entrepreneurs and leaders who want to innovate and reshape the global fashion industry. BA (Hons) Fashion Marketing and Business provides a unique insight into the commercial fundamentals, marketing strategies and core brand development techniques used in the fashion industry, allowing you to fully understand, create and operate successful fashion businesses.

You’ll create dynamic marketing campaigns, retail concepts, buying proposals and business plans that will allow you to fully understand and operate within successful fashion businesses. As you build your knowledge of fashion marketing, you will develop skills in marketing and promotional strategies, international fashion branding, fashion retail and visual merchandising and fashion buying and merchandising.

Why Study with Us

• Share the first-year curriculum with BA (Hons) Fashion Communication and Promotion allowing you to study shared core fashion fundamentals including fashion history, branding, marketing and effective communication techniques.
• Build your knowledge of fashion marketing and awareness in key areas including fashion retail and visual merchandising, buying and merchandising, business models and planning, corporate responsibility and law, and international fashion strategy.
• Develop an understanding of the fashion industry, organisational management and fashion business fundamentals.
• Create dynamic marketing campaigns, retail concepts, buying proposals and business plans to fully understand and operate within successful fashion businesses.
• Understand how brands respond to consumer demands, from global social change to sustainability, and why incorporating it into future creative business strategies is essential for success.

Course Details

Year 1

• Core Units:
  • Creative Learning (40 credits)
  • Explore and Experiment (80 credits)
• Core Projects:
  • Wayfinding Week
  • Make it Manifest(o)
  • Interchange Week

Year 2

• Core Units:
  • Global Contexts (80 credits)
  • Collaboration (40 credits)
• Core Projects:
  • Wayfinding Week
  • Make it Manifest(o)
  • Interchange Week

Diploma Year (optional)

• Level 5 Diploma (120 credits)

Final Year

• Core Units:
  • Research and Preparation (40 credits)
  • Resolution and Career Development (80 credits)
• Core Projects:
  • Wayfinding Week
  • Make it Manifest(o)
  • Interchange Week

Learning and Teaching

This course is taught through a mixture of learning and teaching methods including:

• Group briefings
• Academic tutorials
• Group tutorials
• Workshops
• Critiques (crits)
• Seminars
• Lectures

Assessment

Assessment for this course is entirely coursework-based, meaning there are no exams. Your progress will be evaluated through the projects and assignments you complete for each unit. Throughout the year, you’ll receive ongoing feedback to help you refine your work and develop your skills. To support your learning and ensure you achieve the course outcomes, we use a variety of assessment methods, including:

• Finished pieces of work
• Presentations
• Written work
• Your research
• A reflective journal

Entry Requirements

• Home:
  • A/AS Levels (GCE): 3 A-level qualifications at grades BCC (104 UCAS Tariff points) or above.
  • BTEC Extended Diploma (QCF or RQF): Distinction, Merit, Merit in an art, design or media related subject.
  • T Levels: A T Level in any subject with overall grade A* to C (Pass).
  • UAL Extended Diploma: Merit.
  • UAL Level 3 Foundation Diploma in Art and Design: Pass.
  • UAL Level 4 Foundation Diploma in Art and Design: Pass.
  • Foundation Diploma in Art and Design: Pass.
  • Access to Higher Education Diploma (Art and Design): Pass.
  • International Baccalaureate Diploma: A minimum of 26 points.
• Overseas:
  • English language qualifications: A minimum UKVI approved IELTS exam score of 6.0 overall, with a minimum of 5.5 in each section.

Fees and Funding

• Home:
  • Tuition fees for the 2025/26 academic year: £9,535 per year.
  • Level 5 Diploma Year (optional): £9,535 year.
• International:
  • Tuition fees for the 2025/26 academic year: £18,500 per year.
  • Level 5 Diploma year (optional): £18,500.

How to Apply

All applications for undergraduate courses will need to be made via the Universities and Colleges Admissions Service (UCAS).

Related Courses

• Fashion Communication and Promotion BA (Hons)
• Graphic Design BA (Hons)
• Fashion BA (Hons)
• Photography BA (Hons)