Program Overview

Marketing BA (Hons)

Master multi-channel marketing strategies and campaigns and take your career to the next level with our BA (Hons) Marketing course.

Key Information

• Course duration: 3 years
• Course options: Diploma Year
• Typical offer: 104-120 UCAS Tariff Points
• Annual fees:
  • Home (full-time): £9,535
  • Overseas (full-time): £18,500
• UCAS code: Institution code: N39
• Course start: September 2025

Course Overview

Our course is designed to develop practical skills and knowledge into current marketing strategies, digital innovations, and strategic techniques.

You will build hands-on experience by applying your new marketing skills and knowledge of emerging digital technology to real-world projects and live briefs to create effective and successful cross-channel campaigns and strategies.

Developed alongside industry-leading professionals, the course ensures you gain up-to-date, in-demand knowledge while expanding your professional network, giving you an invaluable edge when applying for future marketing roles.

Why Study with Us

• Gain practical experience and build a strong marketing portfolio that showcases your creative problem-solving abilities and strategic thinking skills.
• Stay at the forefront of the industry by exploring emerging marketing technologies like data-driven services, augmented reality, AI, and chatbots.
• Deepen your understanding of key marketing theories and concepts to complement your hands-on experience and broaden your expertise.
• Create impactful campaigns and brands in response to real-world briefs from industry partners, collaborating with creative students from across the university.
• Connect with guest speakers from well-known brands, offering valuable insights and networking opportunities.

Course Details

Year 1

• Core Units:
  • Introduction to studying Marketing (40 units)
  • Research Methods in Marketing (40 units)
  • Concepts, Theories and Practice in Marketing (40 units)
• Core Projects:
  • Wayfinding Week
  • Make it Manifest(o)
  • Interchange Weeks

Year 2

• Core Units:
  • Models, Methods and Practice in Marketing (40 credits)
  • Global Citizenship and Perspectives in Marketing (40 credits)
  • Collaborative Approaches to Marketing (40 credits)
• Core Projects:
  • Wayfinding Week
  • Make it Manifest(o)
  • Interchange Week

Diploma Year (optional)

• Level 5 Diploma (120 credits): Students have the opportunity to spend a year after the second of their degree (or the third year if studying for a degree with an Integrated Foundation Year) enhancing their employability options through a Level 5 Diploma.

Final Year

• Core Units:
  • Professional Development in Marketing (40 credits)
  • Advanced Research and Project Design in Marketing (40 credits)
  • Major Project in Marketing (40 credits)
• Core Projects:
  • Wayfinding Week
  • Make it Manifest(o)
  • Interchange Week

Learning and Teaching

This course is taught through a mixture of learning and teaching methods, including:

• Group briefings
• Academic tutorials
• Group tutorials
• Workshops
• Critiques (crits)
• Seminars
• Lectures

Assessment

Assessment for this course is entirely coursework-based, meaning there are no exams. Your progress will be evaluated through the projects and assignments you complete for each unit.

Entry Requirements

• Home:
  • A/AS Levels (GCE): 3 A-level qualifications at grades BCC (104 UCAS Tariff points) or above
  • BTEC Extended Diploma (QCF or RQF): Distinction, Merit, Merit in an art, design, or media-related subject
  • T Levels: A T Level in any subject with overall grade A* to C (Pass)
  • UAL Extended Diploma: Merit
  • UAL Level 3 Foundation Diploma in Art and Design: Pass
  • UAL Level 4 Foundation Diploma in Art and Design: Pass
  • Foundation Diploma in Art and Design: Pass
  • Access to Higher Education Diploma (Art and Design): Pass
  • International Baccalaureate Diploma: A minimum of 26 points
• International:
  • We accept qualifications from all over the world. To find our entry requirements from a specific country, please check our dedicated international pages.
  • English language qualifications: Most international students are required to hold an English language qualification. Applicants are required to have a minimum UKVI approved IELTS exam score of 6.0 overall, with a minimum of 5.5 in each section.

Fees and Funding

• Home:
  • Tuition fees for the 2025/26 academic year: £9,535 per year
  • Level 5 Diploma Year (optional): £9,535 per year
• International:
  • Tuition fees for the 2025/26 academic year: £18,500 per year
  • Level 5 Diploma Year (optional): £18,500 per year

How to Apply

All applications for undergraduate courses will need to be made via the Universities and Colleges Admissions Service (UCAS).

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