Fashion Communication and Promotion BA (Hons)

Create original content and eye-catching campaigns that mirror the marketing strategies and visual communication skills driving the global fashion industry.

Key Information

• Course duration: 3 or 4 year options
• Course options: Integrated Foundation Year, Diploma Year
• Typical offer: 104-120 UCAS Tariff Points
• Annual fees:
  • Home (full-time): £9,535
  • Overseas (full-time): £18,500
• UCAS code: W232 (3 Year), W234 (4 Year)
• Institution code: N39
• Course start: September 2025

Course Overview

Our BA (Hons) Fashion Communication and Promotion focuses on nurturing your creativity and confidence in expressing strong ideas using images and graphics. You’ll blend analytical, editorial and marketing skills across a variety of media– such as graphic design, illustration, film, or photography. You’ll create original and imaginative content for promotional campaigns, events, magazines and media across print and digital platforms.

Why Study with Us

• Share the first-year curriculum with BA (Hons) Fashion Marketing and Business, allowing you to study shared core fashion fundamentals including fashion history, contextual awareness, branding, marketing and effective communication techniques.
• Engage with many topics, grasp complex concepts, and discover how to use new media and digital technologies for creative innovation in fashion communication and promotion.
• Explore both traditional and new media across a wide range of creative practices, with the potential to shape the future of the fashion industry and contribute to the emergence of entirely new creative roles.
• Consider fashion communication from conceptual and commercial perspectives, explore a diversity of products and markets and develop an understanding of the interconnected global nature of the industry.
• Explore graphic design and digital content creation, experiment with fashion styling, photography, moving image and asset design.
• Consider the impact of sustainability and develop forward-thinking ideas to affect social change through fashion ventures.
• Examine the theory and practice of fashion trends and trend forecasting, marketing and branding and explore the world of fashion publications.

Course Details

Integrated Foundation Year (optional)

Our Integrated Foundation Year is designed to equip students with the necessary skills, knowledge and confidence to thrive in their chosen degree subject. The course provides a comprehensive introduction to various disciplines, blending critical thinking and creative problem-solving with practical hands-on experience.

Year 1

• Core Units:
  • Creative Learning (40 credits)
  • Explore and Experiment (80 credits)
• Core Projects:
  • Wayfinding Week
  • Make it Manifest(o)
  • Interchange Week

Year 2

• Core Units:
  • Global Contexts (80 credits)
  • Collaboration (40 credits)
• Core Projects:
  • Wayfinding Week
  • Make it Manifest(o)
  • Interchange Week

Diploma Year (optional)

Students have the opportunity to spend a year after the second of their degree (or the third year if studying for a degree with an Integrated Foundation Year) enhancing their employability options through a Level 5 Diploma.

Final Year

• Core Units:
  • Research and Preparation (40 units)
  • Resolution and Career Development (80 credits)
• Core Projects:
  • Wayfinding Week
  • Make it Manifest(o)
  • Interchange Week

Learning and Teaching

This course is taught through a mixture of learning and teaching methods including:

• Group briefings
• Academic tutorials
• Group tutorials
• Workshops
• Critiques (crits)
• Seminars
• Lectures

Assessment

Assessment for this course is entirely coursework-based, meaning there are no exams. Your progress will be evaluated through the projects and assignments you complete for each unit.

Entry Requirements

• Home:
  • A/AS Levels (GCE): 3 A-level qualifications at grades BCC (104 UCAS Tariff points) or above
  • BTEC Extended Diploma (QCF or RQF): Distinction, Merit, Merit in an art, design or media related subject
• International:
  • A/AS Levels (GCE): 2 A-level qualifications at grades CC (64 UCAS Tariff points) or above
  • BTEC Extended Diploma (QCF or RQF): Merit, Merit, Pass in an art, design or media related subject
• English language qualifications:
  • Minimum UKVI approved IELTS exam score of 6.0 overall, with a minimum of 5.5 in each section

Fees and Funding

• Tuition fees for the 2025/26 academic year:
  • Home: £9,535 per year
  • International: £18,500 per year
• Funding your study:
  • Depending on your circumstances, you may qualify for a bursary, scholarship or loan to help fund your study and enhance your learning experience.

How to Apply

All applications for undergraduate courses will need to be made via the Universities and Colleges Admissions Service (UCAS).

Related Courses

• Fashion Marketing and Business BA (Hons)
• Fashion BA (Hons)
• Photography BA (Hons)
• Graphic Design BA (Hons)
• Graphic Communication BA (Hons)

Norwich University of the Arts

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Overview:

Norwich University of the Arts (NUA) is a public university specializing in art, design, architecture, media, performance, technology, and business management. It is located in Norwich, England, and boasts a campus that blends historic buildings with modern, innovative spaces.

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Services Offered:

NUA offers a range of services to its students, including:

Undergraduate and postgraduate degrees:

A wide variety of programs across various creative disciplines.

Short courses:

Opportunities for professional development and skill enhancement.

Integrated Foundation (Year 0):

A preparatory year for students seeking to enter undergraduate programs.

Campus facilities:

Modern studios, workshops, and learning spaces.

Accommodation:

On-campus housing options for students.

Student support:

Services for academic, personal, and career development.

International student support:

Dedicated resources for international students.

Fees and funding:

Information on tuition fees and financial aid options.

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Student Life and Campus Experience:

NUA provides a vibrant and stimulating campus environment where students can:

Engage in creative exchange:

Collaborate with peers and faculty in a supportive atmosphere.

Explore a historic and modern campus:

Discover inspiration in the university's unique architectural blend.

Benefit from a city full of possibilities:

Immerse themselves in Norwich's creative and diverse culture.

Connect with industry professionals:

Gain valuable insights and networking opportunities.

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Key Reasons to Study There:

Award-winning teaching quality:

Recognized for its high standards of education.

Gold-rated Teaching Excellence Framework (TEF):

Demonstrates commitment to excellent teaching and learning.

Industry-relevant programs:

Courses designed to equip students with the skills needed for successful careers.

Vibrant and supportive community:

A welcoming environment for students to thrive and develop their creative potential.

Location in a creative city:

Access to Norwich's rich cultural scene and opportunities for inspiration.

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Academic Programs:

NUA offers a wide range of undergraduate and postgraduate programs, including:

Undergraduate degrees:

Acting, Animation, Architecture, Business Management, Computer Science, Creative Computing, Creative Technology and Robotics, Design for Publishing, Electronic Music and Sound Production, Esports, Fashion, Fashion Communication and Promotion, Fashion Marketing and Business, Film and Moving Image Production, Fine Art, Games Art and Design, Games Development, Graphic Communication, Graphic Design, Illustration, Interior Design, Marketing, Photography, Psychology, Textile Design, User Experience Design.

Postgraduate degrees:

Advertising, Animation, Illustration, Interaction Design, Creative Computing, Games Computing, Data Science and AI in Creative Industries, Service Design, User Experience Design, Architecture, Creative Education, Communication Design, Film, Fine Art, Games, Textile Design.

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Other:

NUA is committed to research and innovation, supporting inclusive communities and shaping the future of creative industries. It also operates East Gallery, a public art space showcasing exhibitions by renowned artists and designers.