Generative AI in Business and Finance: From Understanding to Implementation
| Program start date | Application deadline |
| 2025-06-10 | - |
| 2025-11-17 | - |
Program Overview
Generative AI in Business and Finance: From Understanding to Implementation
Overview
The course combines theoretical foundations with practical applications to help you leverage generative Artificial Intelligence (AI) for business transformation. Balancing strategic thinking with hands-on experience, the course allows you to apply what you learn on both immediate applications and long-term organisational change.
Dates
- London: 10 to 12 June 2025
- St Andrews: 17 to 19 November 2025
Duration
Three days
School
Business School
- Executive Education
Fees
- General: £3,300
- University of St Andrews alumni: £1,650
Course Content
Day one: AI foundations and strategic framework
- Understanding the AI Revolution
- Evolution of AI to generative AI: Historical context and key breakthroughs
- Key generative AI tools (ChatGPT, Claude, Gemini, Copilot)
- LLMs, transformers, and fine-tuning
- Strategic implementation framework
- Linking technology to business value
- Assessing AI readiness and opportunities in your organisation
- Success stories and failures in enterprise AI adoption
Day two: Applications and implementation
- Practical applications
- Generative AI across business functions:
- Marketing and content creation
- Product development and innovation
- Customer service and experience
- Prompt engineering masterclass
- Generative AI across business functions:
- Technical and organisational integration
- Building AI-ready infrastructure:
- Data strategy and governance
- Integration with existing systems
- Building an AI application prototype
- Solving real business problems with AI
- Building AI-ready infrastructure:
Day three: Governance, change management, and future planning
- Risk management and governance
- AI ethics and responsible implementation
- Risk management framework for generative AI
- Regulatory landscape and compliance strategies
- Security and data privacy considerations
- Implementation planning
- Change management for AI transformation
- Building AI capabilities and culture
- Creating your AI roadmap
- Final presentations and feedback
Who is it for?
- Senior leaders in finance and business
- Digital transformation leaders
- Innovation and strategy directors
- Business unit leaders
- Senior technology decision-makers
How will your organisation benefit?
The course's practical approach means you can begin applying AI solutions immediately, whether streamlining operations, enhancing customer experience, or developing new products and services. Your organisation will gain a competitive edge through:
- Reduced implementation time and costs by avoiding common AI adoption pitfalls
- Enhanced decision-making capabilities through AI-driven insights
- Improved risk management and governance frameworks for AI initiatives
- Increased innovation capacity through strategic AI integration
- Better talent retention and development through AI-enabled processes
Course Leader
Dr Marcel Lukas, Vice-Dean Executive Education and Senior Lecturer in Banking and Finance
Why University of St Andrews Business School?
Ranked as one of the UK's leading universities, the University of St Andrews is renowned for its teaching excellence. Our Business School brings together leading global academics and practitioners across management, finance, and economics.
In The Guardian's University Guide 2025 UK rankings we are proud to be:
- Number one in Business and Management
- Number two in Economics
Our Executive Education experience blends cutting-edge research, academic rigour, and global perspective. Inspiring transformative thinking and leadership, this new course will allow you to innovate and excel in your field.
Build connections
Our alumni make connections at St Andrews that prove invaluable as they navigate similar challenges in AI implementation.
- Grow and learn from your new personal network
- Work with colleagues across industries and geographies
- Create lasting professional relationships
Generate impact
This course gives you the tools and confidence you need to transform the way you do business. Armed with the latest knowledge on generative AI in business and finance, you will take away your personal AI readiness assessment to put everything you have learned into action.
This includes:
- AI opportunity map for your organisation, highlighting specific areas where AI can drive efficiency and innovation
- Comprehensive implementation roadmap with clear milestones and resource requirements
- Risk assessment framework to evaluate and mitigate AI-related challenges
- Change management plan tailored to your organisation's culture and capabilities
- Personal AI leadership toolkit for driving transformation
University of St. Andrews
Overview:
The University of St. Andrews is Scotland's first university, established in 1413. It is renowned for its academic excellence, particularly in postgraduate studies, and consistently ranks among the top universities in the UK.
Services Offered:
The university provides a comprehensive range of services for students, including:
MySaint:
A student portal for accessing various resources and information.Moodle:
An online learning platform for course materials and communication.Library:
A well-equipped library with extensive resources and study spaces.MMS:
A student support system for managing academic and personal matters.Accommodation:
On-campus housing options for students.Fees and Funding:
Information on tuition fees and financial aid opportunities.Scholarships:
Various scholarships available for eligible students.Student Life and Campus Experience:
The university offers a vibrant and diverse campus experience, characterized by:
Close-knit community:
A strong sense of belonging fostered by the small town setting.Academically stimulating environment:
Opportunities for intellectual growth and engagement.Active research:
Involvement in cutting-edge research projects.International community:
A diverse student body from around the world.Numerous extracurricular activities:
Opportunities for social interaction and personal development.Key Reasons to Study There:
Top-ranked university:
Consistently ranked among the best in the UK.World-leading research:
Access to cutting-edge research facilities and resources.Excellent postgraduate programs:
A wide range of taught Masters degrees and online courses.Strong academic reputation:
A prestigious institution with a long history of academic excellence.Supportive and welcoming community:
A close-knit environment that fosters a sense of belonging.Academic Programs:
The university offers a wide range of academic programs across various disciplines, including:
