Program Overview

Overview

Accredited by University College Birmingham

The Introduction to Digital Marketing course is a Level 4 program designed to provide students with a comprehensive understanding of the current practices and issues in today’s digital marketing environment.

Course Breakdown

This course consists of four 20-credit modules from our existing Level 4 Digital Marketing Higher Technical Qualification (HTQ), validated by the University College Birmingham.

Semester 1 (September entry)

• Essentials of Marketing
• Fundamentals of Content Production

Semester 2 (February entry)

• Social Media Management
• Digital Toolkit

Our Facilities

Our learning spaces at University College Birmingham ensure you have the right environments to build your knowledge, from lecture theatres to interactive group working spaces and extensive library resources.

Entry Requirements

Digital Marketing

• GCSEs : Maths and English GCSE or equivalent
• Basic computer literacy and awareness of the internet.
• You will need access to a windows-based PC/computer or laptop with a stable internet connection if you want to study the material outside the university premises.

Who Can Apply

Anyone looking to retrain in a new career or upskill to enhance their existing career can apply if they:

• Are aged between 19 and 60
• Live in England

Tuition Fees

This course has no tuition fees as it is funded by the government's module acceleration programme (MAP). However, accessing funding reduces future Lifelong Learning Entitlement funds.

Progression Opportunities

After completing this short course, you will have the opportunity to complete the full HTQ and also progress further onto the Digital Marketing BA.

Course Information ## Teaching and Assessment ## Teaching ## Assessment 100% ## Tuition Fees NA - Tuition fees is already funded.

Accredited by University College Birmingham. Learners do not need to pay back any tuition fees for the Digital Marketing short course at UCB.

Progression to full-time and higher education. ## Entry Requirements Digital Marketing.

Basic computer literacy. A windows-based PC/computer or a laptop with stable internet connectivity for out of campus learning.

Introduction to Digital Marketing, short course - Accredited By: University College Birmingham, UK (Level 4)