| Program start date | Application deadline |
| 2025-09-01 | - |
| 2026-02-01 | - |
Program Overview
Overview
Accredited by University College Birmingham
The Introduction to Digital Marketing course is a Level 4 program designed to provide students with a comprehensive understanding of the current practices and issues in today’s digital marketing environment.
Course Breakdown
This course consists of four 20-credit modules from our existing Level 4 Digital Marketing Higher Technical Qualification (HTQ), validated by the University College Birmingham.
Semester 1 (September entry)
- Essentials of Marketing
- Fundamentals of Content Production
Semester 2 (February entry)
- Social Media Management
- Digital Toolkit
Our Facilities
Our learning spaces at University College Birmingham ensure you have the right environments to build your knowledge, from lecture theatres to interactive group working spaces and extensive library resources.
Entry Requirements
Digital Marketing
- GCSEs : Maths and English GCSE or equivalent
- Basic computer literacy and awareness of the internet.
- You will need access to a windows-based PC/computer or laptop with a stable internet connection if you want to study the material outside the university premises.
Who Can Apply
Anyone looking to retrain in a new career or upskill to enhance their existing career can apply if they:
- Are aged between 19 and 60
- Live in England
Tuition Fees
This course has no tuition fees as it is funded by the government's module acceleration programme (MAP). However, accessing funding reduces future Lifelong Learning Entitlement funds.
Progression Opportunities
After completing this short course, you will have the opportunity to complete the full HTQ and also progress further onto the Digital Marketing BA.
Course Information ## Teaching and Assessment ## Teaching ## Assessment 100% ## Tuition Fees NA - Tuition fees is already funded.
Accredited by University College Birmingham. Learners do not need to pay back any tuition fees for the Digital Marketing short course at UCB.
Progression to full-time and higher education. ## Entry Requirements Digital Marketing.
Basic computer literacy. A windows-based PC/computer or a laptop with stable internet connectivity for out of campus learning.
Introduction to Digital Marketing, short course - Accredited By: University College Birmingham, UK (Level 4)
University College Birmingham
Overview:
University College Birmingham (UCB) is a vibrant and welcoming institution located in the heart of Birmingham, England. It offers a diverse range of academic programs, including undergraduate, postgraduate, apprenticeship, and college courses. UCB is known for its world-class facilities, which have been significantly enhanced through a £200 million investment.
Services Offered:
The context does not provide specific details about the services offered to students.
Student Life and Campus Experience:
UCB boasts a supportive and friendly student community, where students can forge lifelong friendships and find a sense of belonging. The institution offers campus tours led by student ambassadors, who provide insights into student life and facilities.
Key Reasons to Study There:
World-class facilities:
UCB has invested heavily in its campuses, equipment, and resources, providing students with a high-quality learning environment.University of Warwick accreditation:
Many of UCB's programs are accredited and awarded by the University of Warwick, a prestigious Russell Group university, ensuring high academic standards.Location:
Situated in the heart of Birmingham, UCB offers students access to a thriving business environment, beautiful green spaces, vibrant nightlife, and a diverse cultural scene.Student choice:
UCB is the highest-ranking university in the region according to student choice, as recognized by the Whatuni Student Choice Awards 2024.Academic Programs:
UCB offers a wide range of academic programs, including:
