Program Overview

---

Advertising, Marketing and Graphic Design for Impactful Communication

Key Details

• Location: Penryn Campus
• Course Duration: 1 day
• Tuition Fees per Individual: £99
• Eligibility: Applicants must be aged 14 – 17

Course Overview

Explore the power of advertising and graphic design ideas in this one-day course for creative 14–17-year-olds. Guided by our expert team in a supportive environment, you’ll get hands-on with idea generation, experiment with creative processes, and develop work to strengthen your portfolio for further study, or just to experience what advertising and graphic design is all about.

Course Details

• Advertising for Good using Behaviour Change: We'll start with an introduction to advertising and behaviour change, exploring the theories behind this. We’ll then look at examples by thinking of a behaviour people do that is bad – either for health, wealth, happiness, or for the environment, and finding an advert, a social media post, a video, a TikTok, a poster, a sign, where an organisation is trying to change that bad behaviour.
• Graphic Design Zines: We’ll start the afternoon by looking at how graphic design can impact change in society, politics and culture; and exploring how provocative ideas can be communicated using fanzines.

What You'll Learn

• Be introduced to the power of thinking and making to impact positive change, using advertising and graphic design.
• Learn about the concept of behavioural change in advertising.
• Explore the behaviour change framework, MINDSPACE and how it can make adverts better and more effective.
• Experience an introduction to brainstorming and the creative process.
• Explore your ideas on posters and page.
• Get involved with experimental, collaborative and fun methods of communicating word and image using graphic design.
• Experience two different aspects of idea generation.

By the End of the Day

• Be able to develop and visualise creative concepts using the principles of behaviour change and the design process.
• Be able to explain what the acronym of the behaviour change framework, MINDSPACE, stands for, and how it is used in design and advertising.
• Be able to understand the power of word and image in storytelling.
• Have connected thinking and making, using collage, page design and materials to produce a theme-based Fanzine.

Staff

This 1 day course is run by experienced Falmouth University staff from our Advertising and Graphic Design teams. All staff teaching this course have enhanced DBS clearance and have undergone our mandatory safeguarding training. Students will be supervised through the day including break times.

How You'll Learn

You’ll learn via a series of fast paced, interactive workshops during this day-long course, with teaching content backed up by examples and most of the time spent getting hands-on and creative as you research and develop your ideas. Our course leaders will teach each workshop in a supportive, fun and inspiring environment.

Who is this Course For

This course is for 14 – 17 year olds and is suitable for all experience levels. It has been designed for creative teenagers who would like to broaden their experience of advertising, marketing, and graphic design for further study or to explore where their skills lie for a future career.

What to Expect

Expect an interactive and creative day, with structured learning whilst having fun in a supportive and supervised environment. This one-day course is structured with 5 full hours of teaching, with breaks for lunch and refreshments.

What to Bring

Please ensure that you bring a device that can connect to our Wi-Fi (a suitable mobile phone / handheld device / laptop) as you will need this for our research session. All other materials required are provided.

What We'll Provide

All materials you will need are included in the course fee, together with refreshments and lunch (all dietary requirements catered for).

Location

This course is taught on our Penryn campus.

Certificates

You will leave with a certificate of completion, available when you finish the day and sign out.

Drop-off & Pick-up

A parent or guardian must sign 14 and 15 year olds in and out, and be present for drop off and pick up. If 16 and 17 year olds wish to sign themselves in and out then we will require written consent emailed to in advance of the course.

Other Requirements or Queries

Once you have booked your place you’ll be sent a participant form for further information. You can tell us about any dietary, medical, or access requirements that we need to know about on this form and you’ll also be asked to confirm that you agree to our code of conduct for under 18s.

Upcoming Short Courses

• Advertising, Marketing and Graphic Design | 29th July 2025
• Advertising, Marketing and Graphic Design | 12th August 2025
• Advertising, Marketing and Graphic Design | 26th August 2025

Similar Courses

• Introduction to Game Development with Unity
• Voices in Harmony: One-day Vocal Intensive
• Theatre Arts Taster
• Script to Screen
• Rapid Design Business Challenge
• Fashion & Textiles Makers Day
• Explore Creative Photography
• Creative Drawing and Painting Techniques