Digital Marketing: Harnessing its Power for Business Growth
Program Overview
Digital Marketing: Harnessing its Power for Business Growth
Course Overview
This online short course in digital marketing has been designed specifically for people looking to leverage the power of digital marketing for business growth.
Key Details
- Location: Online
- Course duration: 6 weeks
Course Details
This six-week short course will improve your digital marketing knowledge and skillset, equipping you to lead on or contribute to the digital marketing strategy in your chosen context.
Weekly Topics
- Digital marketing strategy
- Paid media
- Owned media
- Earned media
- Campaign success
- Review / Assessment
How You'll Learn
Studying online is the ideal option for those looking for flexibility while elevating their career prospects. Our online short courses have been designed from the outset to be delivered online, meaning they're crafted specifically for you to study remotely.
You'll spend approximately four hours a week completing your studies. This may include:
- Reviewing all core lecture content and sharing your reflections on the topics discussed
- Reading and responding to discussions and challenge activities
- Completing required reading
- Attending weekly webinars with your tutor and peers (or watching the recording if you can't attend)
- Asking questions and sharing your thoughts with your tutors and peers
- Completing quizzes to test your knowledge
How You'll Be Assessed
This course will culminate in a multiple-choice quiz to test your learning and understanding. The quiz is taken and submitted online at the end of the course and certification will be presented upon successful completion of the quiz (70% pass mark).
Staff
Our subject matter experts, who have developed and will deliver the course, have real-life experience of working within industry as well as experience of teaching. They are supportive and committed to helping you to develop digital competencies, and bring understanding of a range of modes of practice that specifically relate to SMEs.
Jon Paget
Lecturer
Jon's love of marketing started when he met an eccentric and brilliant lecturer whilst studying for ...
Resources and Support
The following resources are available to participants enrolled on our online short courses:
- Dedicated easy-to-use virtual learning environment (VLE) – known as Learn
- 24/7 support available through the VLE
- An online learning community
- Accessible online audio/visual content
- Optional weekly webinars
- Support via your online tutor for all course-related and academic queries.
How to Apply
Eligibility Criteria
Participants must be 18 years’ old or over to book onto this course.
This course is taught in English. Participants will need a conversational proficiency in written and verbal English to get the most from this course.
Fees, Costs & Funding
Total Course Fee
- £100 per learner per course
- There is a subsidised rate available for Cornwall and Isles of Scilly residents - contact for more information.
You will be required to pay the course fee in full upon receiving confirmation of your place to study on the course. You will be sent a link to make the payment online. Full instructions will be available on how to make the payment.
Typical Course Costs
Computer specification
You will need access to a laptop/desktop computer. It is an essential piece of equipment that you will need right from the start of the course.
Our Virtual Learning Environment, Learn, only requires an operating system that can run the latest compatible web browsers. Your computer operating system should be kept up to date with the latest recommended security updates and upgrades.
We recommend one with as fast a processor as you can afford (8GB of RAM minimum) and a reasonably sized screen (13" minimum, 15" is optimum), plus the following minimum computer specifications:
Windows:
- Windows 10
- At least an i7 processor
- No less than 8-16 GB Ram
- Graphics Card (nVidia 1080 minimum, not Intel Iris integrated graphics) with at least 2GB
- 256GB hard drive space minimum
- 1920 x 1080 display resolution or higher (most displays offer a higher resolution than this)
Apple MacBook:
- Mac OS 10.15 or newer
- At least an i7 processor
- No less than 8-16GB Ram
- Graphics Card
- 256GB hard drive space minimum
- 1920 x 1080 display resolution or higher (most displays offer a higher resolution than this)
- A dongle to plug additional resources into the laptop is also required for all modern MacBooks
Other digital equipment/software
16 -32 GB memory stick so you can back up your work regularly (approx. £10-20)
Internet speed
Along with compatibility and web standards, Canvas has been carefully crafted to accommodate low bandwidth environments. It is recommended to have a minimum Internet speed of 512kbps.
Our Collaborative Partnership
This project is part-funded by the UK Government through the UK Shared Prosperity Fund. Cornwall Council has been chosen by the UK Government as a Lead Authority for the fund and is responsible for monitoring the progress of projects funded through the UK Shared Prosperity Fund in Cornwall and the Isles of Scilly.
The UK Shared Prosperity Fund is a central pillar of the UK Government’s Levelling Up agenda and provides funding for local investment. The Fund aims to improve pride in place and increase life chances across the UK by investing in communities and place, supporting local business, and people and skills. For more information, visit the website.
