Program Overview

---

Marketing Certificate

Summary

This certificate is part of the Marketing AAAS and is designed to be a step towards a degree. By completing the Marketing Certificate of Completion, you will have completed the first 30 credits of a Marketing degree.

What You’ll Learn

• Understand the basic principles of marketing: buying, selling, product development, pricing, promotion, distribution strategies and market research
• Apply advertising strategies-planning, producing and selecting appropriate media

Courses & Requirements

Program Description

Shoreline Community College offers a short-term program in Marketing leading to a Certificate of Completion (CC) and an entry level position in the business marketing field. Students interested in advancement are encouraged to enroll in a longer course of study to complete a Certificate of Proficiency (CP) or an Associate in Applied Arts and Sciences (AAAS) degree in Marketing. Those interested in pursuing a four-year baccalaureate degree in Business should follow the Associate in Business, DTA/MRP Planning Guide.

Certificate of Completion (30 Credits)

GPA of 2.0 or better for the entire program required.

Program Prerequisites:

• Placement into ENGL& 101 or BTWRT 215, and placement into MATH& 107 or BUS 102.

Program Requirements:

Core Business Requirements

• BUS& 101 Introduction to Business
• BUS 102 Business Mathematics
• or
• MATH& 107 Math in Society
• BUS 120 Principles of Marketing

Marketing Requirements

• BUS 135 Retail Marketing *
• BUS 220 Advertising and Sales Promotion *
• BUS 225 Relationship Marketing (formerly Professional Selling) *

Certificate Completion

To have this Certificate added to your transcript, after completion of all required courses please contact the Office of Instruction.

Program Advisor:

Email for faculty advising.

Program Information:

Length of Program: 30 Credits Completion Award: Certificate of Completion Enrollment: Fall, Winter, Spring Approximate Quarterly Costs: $25-$85
(in addition to tuition, books and parking)

Careers & Opportunities

Graduates of the Marketing program may find employment in broad spectrum of business environments and a variety of business positions including Marketing Specialist, Advertising or Public Relations Specialist, Market Research Analyst, Account Executive, Copy Writer, Product Developer, Event Planner and Media Director. Many new positions created in small, rapidly growing businesses. Salaries vary depending upon position, level of responsibility and previous experience.

Potential employers include: Business management companies, retail stores, advertising agencies, public relations firms, computer services, consulting firms and non-profit organizations.

Gainful Employment

Federal regulations require certain educational programs that qualify for a variety of federal student funding to comply with Gainful Employment rules.

Tuition & Fees

Estimated Tuition & Fees

(does not include additional program or course fees, books, or supply costs)

Per Quarter
| WA-Resident | Non-WA resident,
US citizen, &
Eligible non-citizen
On Campus | Non-WA resident
Non-US citizen¹ | Non-WA resident, US citizen
Online Only
---|---|---|---|---
1 credit | $126.47 | $246.49 | $327.01 | $144.67
5 credits | $632.35 | $1,232.45 | $1,635.05 | $723.35
12 credits (full-time) | $1,387.14 | $2,487.04 | $3,408.94 | $1,571.08
15 credits | $1,570.80 | $2,520.25 | $3,617.20 | $1,757.65

¹ Includes all International Students, both on campus and overseas online

Additional Fees

Approximately $20 - $120 per quarter, depending on courses selected

Related Program Options

• Payroll Clerk Certificate
• Purchasing and Supply Chain Management Certificate
• Project Management Certificate
• Accounting Clerk Certificate
• Accounting AAAS
• Tax Preparer Certificate
• Accounting Certificate
• Social Media Marketing Certificate
• Business Intelligence and Data Analytics AAAS
• Purchasing and Contract Management Certificate
• Accounts Receivable Clerk Certificate
• Purchasing and Supply Chain Management AAAS
• Purchasing and Supply Chain Management Certificate
• Supplier Relations and Logistics Certificate
• Business Pre-Major
• Business Administration AAAS
• Business and Computing Fundamentals
• Entrepreneurship AAAS
• Entrepreneurship Certificate (30 credits)
• Entrepreneurship Certificate
• Marketing AAAS