Bachelor of Advertising and Public Relations

Program Overview

Bachelor of Advertising and Public Relations

Overview

The University of Notre Dame Australia's Bachelor of Advertising and Public Relations program provides a thorough grounding in all aspects of modern advertising and public relations. The program combines artistic and managerial disciplines, with a unique internship program that provides practical skills and the foundations for a professional network.

Program Summary

• Eight Business foundation courses:
  • Economics
  • Quantitative Methods for Business
  • Business Communication
  • Business Information Technology
  • Accounting for Business
  • Principles of Management
  • Principles of Marketing
  • Business Law
• Eleven Advertising & Public Relations courses:
  • Events Management
  • Production: Creative Advertising
  • Integrated Marketing Communication
  • Professional Writing
  • Business Research Methods
  • Consumer Behaviour
  • Introduction to Public Relations
  • e- Public Relations (e-PR)
  • Corporate Public Relations
  • Media Planning
  • Advertising Design: Professional Brief
• One Advertising & Public Relations elective:
  • Media and Society
  • Advertising and Society
  • Issues and Crisis Management
• One required course:
  • Modern Slavery and Human Trafficking
• One internship:
  • Business Internship
• Core Curriculum:
  • CORE I: Foundations of Wisdom
  • CORE II: Elective
    • Electives in philosophy and/or theology
    • Professional embedded electives that integrate studies in a profession with philosophy and/or theology
    • An option to undertake a pilgrimage embedded in the study of the philosophy and theology of pilgrimage, e.g., World Youth Day
    • An option to undertake a course that integrates philosophy & theology with community service and charity work
    • An option to undertake an elective in philosophy, theology, and the liberal arts contained within an international experience

Entry Requirements

• Academic requirements:
  • Prescribed ATAR/Selection Rank*
  • Equivalent International Baccalaureate (IB) score
• Applicants with recent Secondary Education:
  • Successful completion of 2 subjects at an undergraduate level or higher*
  • Successful completion of the Notre Dame Tertiary Pathway Program (TPP), or a tertiary preparation program from another institution that is deemed to be of a similar academic rigour to the Notre Dame TPP
• Applicants with Vocational Education and Training (VET) study:
  • Successful completion of AQF Certificate IV or higher from an accredited provider such as TAFE or a Registered Training Organisation (RTO)
• Applicants with Work and Life Experience:
  • Applicants who have completed at least two years of relevant work experience may be considered for direct entry
  • Completion of STAT with scores of at least 150 in the Multiple Choice section and 150 in the Written English section*

Learning Outcomes

Upon successful completion of the Bachelor of Advertising and Public Relations, graduates will be able to:

1. Apply advertising and public relations theories and practice in national and international scenarios
2. Create and deploy effective advertising campaigns and/or public relations campaigns
3. Create and execute advertising campaigns and public relations programmes in national and international scenarios
4. Effectively analyse and manage ethical matters in a professional manner
5. Employ critical reflection to encourage on-going learning to maintain and improve professional knowledge and skills
6. Think critically, reason and use judgment in preparation for their professional practice; and
7. Use evidence-based research in the preparation of professional analysis and advice

Practical Component

You will complete 150 hours of an embedded internship in the business of your choice.

Career Opportunities

Graduates of this program can pursue careers in advertising agencies and public relations firms, market research, media planning, event management, recruitment, tourism, retailing, and corporate communication.

Real-World Experience

You will learn from academics who are industry leaders and, through our practicum placements and internship programs, you will gain real professional experience and make valuable contacts with potential employers.

Opportunities and Experiences

At the University of Notre Dame, we believe that gaining a global perspective is an important part of your university education. We offer various opportunities for students to study abroad and become active global citizens. These opportunities include exchange programs, professional placements, study tours, and volunteer opportunities.

Scholarships

Scholarships provide financial support to students while they are completing their studies. There are various scholarships available to prospective and current students, across all study levels and campuses.

Fees and Costs

This Program has the following loan scheme(s) available for eligible students:

• Commonwealth Supported Place (CSP)
• International Full-Fee Paying

Tuition costs depend on an international student's study load and discipline. Fees are payable each semester at least four weeks prior to the commencement of your program.

Student Profile Data

The University of Notre Dame Australia offers clear and transparent information regarding ATAR and selection rank for domestic students beginning in Semester 1. This data includes the highest, median, and lowest ranks required for admission to assist you in making informed study decisions.

Explore our detailed overview of ATAR offers and student profiles to find the ideal degree that matches your interests and aspirations.

View our ATAR and selection rank profile data.