Program Overview

Master of Business Administration with a specialization in Marketing Online

Program Overview

The 100% online MBA in Marketing degree from St. Thomas University conveys a wide variety of general business insights, along with specialized knowledge of consumer psychology, communication and analysis, and decision-making skills.

Career Opportunities

• Marketing/Brand Manager
• Market Research Analyst
• Sales Manager
• Media Planning
• Product Management
• Internet Marketing

Tuition

• Total Tuition: $19,500
• Duration: As few as 12 months
• Credit Hours: 30

Admission Requirements

• Free Application
• 2.33 GPA or higher
• No GMAT

Courses

Core Courses

• MAN 510: Management Ethics
• MAN 700: Organizational Behavior
• BUS 777: Business Data Analytics
• ACC 770: Managerial Accounting
• BUS 672: Global Marketing Concepts & Strategies
• FIN 751: Financial Management
• BUS 704: Policy, Planning, and Strategy Systems

Specialization Courses

• BUS 536: Entrepreneurship
• BUS 613: Strategic Brand Management
• BUS 672: Global Marketing Concepts & Strategies
• SPO 544: Sports Marketing and Promotions

Foundation Courses

• ACC 530: Essentials of Accounting
• BUS 532: Statistical Analysis for Management
• BUS 724: Foundation for Business Studies

Learning Outcomes

• Identify, analyze, and apply traditional ethical theories.
• Evaluate the effect of culture on ethical issues and identify, discuss, and assess current ethical issues in local, regional, national, and international arenas.
• Articulate and assess conflicts between business practices and social justice.
• Develop a personal code of ethics by synthesizing theory and practical application and apply ethical principles in one's professional life.
• Examine experiences and identify organization behavior concepts in everyday life.
• Evaluate the impact of organizational behavior concepts on cases by defending and justifying your position.
• Apply knowledge of organization behavior concepts to solve organizational problems ethically.
• Work effectively with others in team environments.
• Articulate the impact of diverse and multicultural work environments.
• Apply and evaluate the effectiveness of leadership in various organizational situations.
• Write professional communications.
• Examine the diverse applications and influence of data analytics on business practices, encompassing data creation, sharing, analytics, mining, reporting, and storage within and across organizations, including related ethical issues.
• Apply Data Analytics for Business concepts to real-life business scenarios using common-place information technology.
• Analyze and frame Data Analytics for Business problems and develop both proactive and reactive solutions.
• Use critical thinking skills to develop effective case analysis recommendations and course of actions.
• Perform essential managerial functions such as planning, control, and decision-making.
• Prepare cost analyses, cash flow statements, budgets, and cost comparisons.
• Make managerial decisions by analyzing financial statements.
• Identify variables in the global environment that require further analysis before creating a global marketing strategy.
• Develop a comprehensive marketing plan, determine its components, and explain which options are appropriate under the current environmental conditions to marketing personnel.
• Analyze the diverse cultures domestically and abroad.
• Design an outline for ethical leadership by the financial manager based on different scenarios throughout the course.
• Utilize financial statements to create financial profiles for a firm's managers, investors, and stakeholders.
• Solve time value of money problems and apply the concepts to corporate finance decisions.
• Evaluate various financing sources available to financing managers and estimate a corporation's cost of capital.
• Select potential corporate investment projects by applying various capital budgeting criteria.
• Use a financial model for estimating cash flows and analyzing capital budget projects.
• Perform a qualitative and quantitative analysis of a potential project based on a real-world case study, including sensitivity analysis.
• Develop analytical and practical skills to understand Strategic Management's role in business, address realistic corporate challenges, and contribute to business organizations.
• Describe the Strategic Management implications of business trends like globalization, corporate mergers, technological advances, innovation, social media, workforce diversity, entrepreneurship, ecological sustainability, changing employment practices, corporate citizenship, and social responsibility.
• Examine and frame Strategic Management problems and create both proactive and reactive solutions.
• Create effective Strategic Management case analysis recommendations and courses of action.
• Understand the historical evolution of branding and how brands interact with consumers in the 21st century.
• Examine the importance of branding in today's world and explain the value of branding for organizations.
• Articulate how to design and build a brand-driven organization.
• Describe the challenges and opportunities of branding in today's global marketplace.
• Create effective brand positioning strategies and pinpoint the components of branding strategy and options available to marketing executives.
• Identify, evaluate, and utilize traditional branding theories.
• Analyze the impact of communication and information technology on branding.
• Examine branding cases and create strategic solutions to them.
• Design and present a brand audit plan.
• Understand and apply the key concepts of sports marketing to specific sports situations.
• Create a written marketing plan for a sports organization, event, or product.
• Describe the roles and responsibilities of marketing professionals in the sports industries.
• Present issues and ideas related to sports marketing.
• Identify and predict the impact of business decisions on a company's financial statements.
• Examine and determine the financial condition and performance of a business.
• Demonstrate critical thinking skills in business situations.
• Understand accounting terminology and essential concepts in financial and managerial accounting.
• Address "real life" corporate challenges and influence business performance using a mix of analytical and practical skills.
• Understand and explain the implications of contemporary business trends such as globalization, corporate mergers, technological advances, innovation, social media, workforce diversity, entrepreneurship, ecological sustainability, changing employment practices, corporate citizenship, and social responsibility.
• Analyze and frame strategic management problems and develop both proactive and reactive solutions to them.
• Use critical thinking skills to create effective strategic management case analysis recommendations and courses of action.