Program Overview

Marketing Management Graduate Business Certificate

Program Overview

The Graduate Certificate in Marketing Management at St. Thomas University provides professionals with the skills to navigate today’s competitive marketing landscape. This 100% online program offers a powerful, career-focused foundation for professionals and aspiring leaders in marketing, sales, and retail strategy. Designed to deliver a comprehensive understanding of the marketing process—one of business’s most vital functions—this fully online, 12-credit program can be completed in just four courses. Students gain practical, industry-relevant skills in areas like brand management, global marketing, and strategic planning, all under the guidance of expert faculty. Whether you are looking to advance in your current role or pivot into a new marketing career, this certificate equips you to lead with confidence and creativity.

Tuition

• $1,245 per course

Courses

• BUS 613: Strategic Brand Management
  • Brands are among the most valuable assets of a company. This course will address the most important issues involved in creating and building strong brands and maximizing the value of existing brands. The course will provide a comprehensive overview of strategies involved in building brand equity and will provide a framework for understanding brands and when and how consumer perceive, evaluate, and respond to brands.
• BUS 672: Global Marketing Concepts and Strategies
  • Concepts, theories, and applications of marketing in an international environment, including the analysis of marketing opportunities, structuring of marketing programs, marketing efforts, and legal aspects of multinational marketing.
• BUS 606: Global Social Media Management
  • Social media has opened up a number of new communication avenues that can be utilized for marketing, many of them free or at a relatively minimal cost. This course introduces students to marketing management principles for the rapidly evolving disruptive impact that social media (Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest and other alternatives) is having on traditional marketing and prepares them to incorporate social media into marketing strategy.
• BUS 750: Strategic Marketing Management
  • A comprehensive overview of market analysis for new and on-going products and services. Competition, innovation, and the integrated organization of marketing and sales.

Career Landscape

Certified marketing managers are in high demand across industries, as companies seek professionals with proven skills in brand strategy, digital marketing, and customer insights. Earning a certificate demonstrates expertise and leadership potential, often leading to quicker advancement into roles like Marketing Director, Brand Manager, or Digital Strategist. With the U.S. Bureau of Labor Statistics projecting 8% growth for marketing management roles through 2033, the career landscape is strong, offering both stability and room for growth in an ever-evolving field.

In the Classroom

The online environment for a Graduate Certificate in Marketing Management is built for flexibility, engagement, and real-world relevance. Courses are delivered through an intuitive digital platform, allowing students to access lectures, assignments, and discussions on their own schedule. The curriculum includes interactive case studies, marketing simulations, and group projects that reflect the latest industry trends in digital strategy, brand management, and market analytics. Students connect with expert faculty and peers through discussion boards, video conferencing, and collaborative tools—creating a dynamic, professional learning environment without the need to step on campus.

Marketing Fast Facts

• Dedicated Faculty: Learn from credentialed experts, with dedicated faculty for each course.
• Flexible Schedule: Commit approximately 15 hours a week at your convenience
• Interactive Learning: Engage through live or on-demand videos