Program Overview

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Online Master of Science in Strategic Marketing

Discover how to amplify business development through a data-driven, innovative approach to marketing strategy.

Types

Master

Location

Online

Credits

31

Cost

$355/credit hour

Overview

Drive better marketing insights and overall strategy at the intersection of marketing analytics and emerging business technologies.

To succeed in the world of business today, an effective marketing strategy is essential to driving business performance forward. Behind the best strategy is the best expertise in the tools and techniques that achieve a sustainable growth model. The Master’s in Strategic Marketing Online from University of the Cumberlands can help position you to take what you know about business and marketing to the next level.

Covering the essentials of marketing in a business environment, the Master’s in Strategic Marketing program covers brand management, B2B marketing, customer satisfaction, marketing research and analytics, and more. Coursework is designed to help you build on your current expertise and insights while cultivating your management approach to guiding strategic short- and long-range marketing planning.

By the Numbers

$156,580

Average Salary

8%

Industry Growth

5+

National Distinctions

100%

Accredited

Programs & Requirements

Master of Science in Strategic Marketing

The Master’s in Strategic Marketing online program is a thirty-one (31) credit hour degree program designed to develop high-level analytical and strategic approaches within marketing. With a focus on data-driven strategy in business development and performance growth, this master’s in strategic marketing equips marketing professionals to tap into data analytics and innovative digital marketing techniques to stay competitive at a global scale.

Course Requirements

• BADM 621 - Strategic Digital Marketing
• BADM 643 - Sales and Customer Relationship Management
• BADM 655 - Advanced Brand Management
• BADM 656 - Business-to-Business (B2B) Marketing
• BADM 658 - Marketing Decision-Making & Analytics
• BADM 662 - Customer Satisfaction Measurement
• BADM 663 - Healthcare Marketing
• BADM 671 - Strategic Marketing & Research (Capstone)
• MSAI 599 - Transforming Business with Artificial Intelligence
• SCM 620 - Supply Chain Management Logistics, Transportation, and Distribution Systems
• BADM 699 - Capstone

Admission Requirements

A minimum undergraduate cumulative GPA of 2.5 is required to be admitted to the Master of Science in Strategic Marketing program.

Mission & Goals

This strategic marketing master’s degree program builds out the relevant skills and insights in analytics, digital marketing, and emergent technologies such as AI to position students to:

• Leverage advanced digital marketing tools and techniques to create comprehensive strategies that effectively engage digital-first audiences and optimize online presence.
• Demonstrate proficiency in integrating sales management and customer relationship strategies with traditional and digital marketing plans to enhance customer loyalty, drive sales growth, and improve business outcomes.
• Master the ability to develop and manage powerful brand strategies in both consumer and business markets, understanding the unique challenges and opportunities in each sector.
• Interpret complex data sets to make evidence-based marketing decisions, enabling them to address and adapt to dynamic market conditions effectively.

Career Outcomes

Marketing Manager: $156,580

Marketing managers plan programs to generate interest in products or services.

Advertising Manager: $156,580

Advertising managers plan programs to generate interest in products or services.

Market Research Analyst: $74,680

Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service.

FAQs

Why is strategic marketing so important in today’s business environment?

Strategic marketing is an important element in business development as it can steer performance through more precision approaches to areas such as digital marketing, brand management, and marketing analytics – all of which have the power to strengthen the customer/client satisfaction necessary for continued performance growth.

Is a degree in strategic marketing worth it?

According to the U.S. Bureau of Labor Statistics (BLS), marketing management careers are growing at a faster-than-average rate of 8 percent. The Bureau projects that the demand for market research analysts will also grow by 8 from 2023 to 2033, and will add an additional 74,900 jobs, offering ample opportunity to join this field.

What could I do with a Strategic Marketing Master’s Degree?

Upon graduation, you will have an opportunity to take your place in a management or specialist role within marketing—from research and analytics to advertising and more. Your background in strategy can position you to take the lead guiding projects and teams to better business performance.

How affordable is this program?

All programs at University of the Cumberlands are offered at some of the lowest rates in the nation—and we even include free textbooks through our One Price Promise! For more information on how affordable this program would be for you, visit our Financial Aid page.

How do online classes work at Cumberlands?

Each course lasts eight weeks, called a bi-term. There are two bi-terms per semester, and three semesters per year (fall, spring, and summer). Many classes are asynchronous, meaning there is no set login time; you can work on schoolwork whenever you find time. Cumberlands provides free rental textbooks to online students as part of its One Price Promise.

Faculty Experts

Get to know more about your future strategic marketing professors.

Dr. Geremy Harper

Adjunct Professor

Business Administration

Dr. Hannah Bolinsky

Adjunct Professor

Business Administration

Dr. Steve Horan

Adjunct Professor

Business Administration

View All