Program Overview

Executive Master's in Strategic Marketing

Harness marketing strategy at the next level to propel business performance and your career.

Types

• Executive Master

Location

• Hybrid

Credits

• 31

Cost

• $549/credit hour

Overview

Effective marketing strategy increasingly relies on a blend of data-driven insights and cutting-edge digital marketing tools and techniques. Businesses and brands rely on this diversified marketing expertise to stay competitive at a global scale.

With emerging technologies accelerating innovation in strategic approaches to marketing, understanding how to integrate those cutting-edge technologies and innovations is vital for ongoing adaptability within your organization’s strategy. Earning your executive Master’s in Strategic Marketing, through our hybrid approach, can help you bridge the knowledge and skill gaps in marketing strategy for your business.

By the Numbers

• Average Salary: $156,580
• Industry Growth: 8%
• Student-Focused: 100%
• Affordable Master's: #1

Programs & Requirements

Executive Master's in Strategic Marketing

If you’re ready to achieve more in the field of strategic marketing, Cumberlands is here to help you plan your next steps. With the recommended course rotation, a full-time student could complete the Master’s in Strategic Marketing hybrid program in 12 months (three semesters). By taking part in our hybrid Executive Master’s in Strategic Marketing program, you’ll develop the theory and practice across data-driven marketing, advanced marketing strategies, and emerging technologies in this field.

The Executive MS program covers strategic marketing essentials, including using digital marketing tools and techniques to engage digital-first audiences, brand strategy management in consumer and business markets, integration of sales management and customer relationship strategies with traditional and digital marketing plans, and interpreting complex data sets to drive evidence-based marketing decisions.

Classes are scheduled in two eight-week sessions and 16-week sessions during the fall, spring, and summer semesters. Full-time degree candidates typically take one or two classes per bi-term, a total of 6-9 hours per semester.

Course Requirements

• BADM 621 - Strategic Digital Marketing
• BADM 643 - Sales and Customer Relationship Management
• BADM 655 - Advanced Brand Management
• BADM 656 - Business-to-Business (B2B) Marketing
• BADM 658 - Marketing Decision-Making & Analytics
• BADM 662 - Customer Satisfaction Measurement
• BADM 663 - Healthcare Marketing
• BADM 671 - Strategic Marketing & Research (Capstone)
• MSAI 599 - Transforming Business with Artificial Intelligence
• SCM 620 - Supply Chain Management Logistics, Transportation, and Distribution Systems

Capstone Course

• BADM 699 - Capstone or INTR 599 Applied Learning Practicum

Admission Requirements

• A minimum undergraduate cumulative GPA of 2.5 is required to be admitted to the Executive Master’s in Strategic Marketing program.

Executive Student Resources

UC's Department of International Graduate Services enjoys providing support resources for our international students. Find tutorials and information regarding offices and policies for the International Graduate Students and programs.

Executive Program Format

Our Executive Programs include hybrid course days designed for international graduate students studying in the U.S., or domestic students seeking a hybrid-format program. We strive to incorporate professional experience and real-world application of course curriculum into our programs to enhance the learning experience. Practical Training is an integral part of program coursework and available to all students. At the University of the Cumberlands our degree programs focus on quality education at an affordable price.

Residency FAQs

• What are the residency weekend dates?
• Will I attend residency sessions for the same amount of time?
• How do I know which residency to go to?
• Are all three days mandatory?
• What is UC's residency attendance policy?
• Make-up residency sessions – where are they?
• What if I can't be there all three days?
• When can I register for the next semester?

Mission & Goals

The Executive MS Strategic Marketing program is designed to equip students to optimize business strategy within the digital landscape, preparing graduates of this program to:

• Leverage advanced digital marketing tools and techniques to drive marketing strategies that engage digital-first audiences.
• Demonstrate proficiency in integrating sales management and customer relationship strategies with traditional and digital marketing plans.
• Develop powerful brand strategies in both consumer and business markets, with an awareness of the unique opportunities in each sector.
• Interpret complex data sets to drive evidence-based marketing insights and decisions.
• Conduct rigorous research and translate research to actionable steps within organizational marketing strategies.

Career Outcomes

• Advertising, Promotions, and Marketing Managers: $156,580
• Market Research Analyst: $74,680
• Marketing Specialist: $74,680
• Business Development Specialist: $74,680

FAQs

• Why is strategic marketing vital?
• Is an Executive Master’s in Strategic Marketing worth it?
• What could I do with an Executive Master’s in Strategic Marketing?
• How affordable is this program?
• How do online classes work at Cumberlands?

Faculty

• Dr. Geremy Harper
• Dr. Hannah Bolinsky
• Dr. Steve Horan

Executive Program Admission Requirements

All students in our executive programs are required to meet a standard set of admissions requirements for graduate students.