Program Overview

Storytelling in Business

Programme Overview

Experience a Bayes MBA module by joining current executives and alumni to learn storytelling techniques used by successful companies and executives to influence audiences. Contemporary managers need these skills for various business situations, such as company meetings, advertising, corporate presentations, brand management, strategic planning, and sales presentations.

This standalone programme module offers an overview of storytelling theories in a business context. Participants will be introduced to practical frameworks and toolkits to enhance communication across business disciplines and techniques for exploring and communicating complex management issues.

Who is the Programme For?

This programme is ideal for executives, managers, marketers, entrepreneurs, and anyone in leadership roles responsible for shaping strategy and leading people within their organisation. It is designed to help you refine your leadership style, effectively convey ideas, influence stakeholders, and communicate across various business contexts.

Benefits for You and Your Organisation

• Master diverse storytelling theories, pyramid thinking, and structured tools for effective storytelling
• Gain strategic expertise by evaluating key company stories, addressing challenges, and demonstrating proficiency in relevant tools and frameworks
• Learn essential presentation and communication skills to engage your audience
• Use storytelling to aid strategic planning, scenario analysis, and design compelling stories for products and business proposals
• Enhance career impact by recognising storytelling as a crucial skill, leveraging it for advantages, appreciating its persuasive power, sharing critical lessons, and acknowledging its potential to go viral within the organisation

Focus and Structure

This Storytelling in Business module is delivered over 2 days on Bayes’ MBA programme and utilises a blend of teaching methods, encompassing lectures, group exercises, and practical examples and case studies.

DAY 1

• The Hero's Journey: Understand the fundamental structure and elements of compelling stories.
• Tricks and Cheats: Introduction to a unique storytelling toolkit and its modern business applications.
• Branding Tales: Learn to build and lead corporate and personal brands using myths and stories.

DAY 2

• Manager Stories: Discover the four essential stories every manager should know.
• Story Selling: Learn to effectively apply story structure to sales, pitches, and presentations.
• The Journey Ahead: Explore the future of storytelling in a crowded digital landscape.

Key Information

• Dates: Saturday 17 - Sunday 18 May 2025 | 09:00 - 17:00 (GMT)
• Duration: 2 days
• Delivery mode: On campus in-person, with participants actively engaging and joining in with Bayes’ current Modular Executive MBA students and alumni.
• Fee: £1,795 (No VAT is charged)
• Delivered by: Nicolai Scheumann, Visiting Associate