Program Overview

Esports Management Concentration (Online or On Campus)

Bachelor of Science in Management

Online or On-Campus Format

The explosive growth in esports alongside the gaming industry has created a demand for business professionals with a strong understanding of the industry’s nuances. A student enrolled in the Bachelor of Science in Management, Esports Management Concentration degree will graduate with the core sport and business fundamentals needed to work across industries, while also having a leg up in understanding the sports industry and the growing role of esports within it.

Program Requirements

Program Courses

• AC121 Financial Accounting
• AC122 Managerial Accounting
• FI201 Principles of Business Finance
• MG201 Principles of Management
• MG202 Human Resource Management
• MG303 Managerial Communication
• MG315 International Management
• MG321 Organizational Behavior
• MG335 Operational Management
• MG373 Supply Chain Management Technologies*
• MG474 Supply Chain Management Capstone*
• MG390 Management Internship
• MG441 Business Policy and Strategic Management
• MK201 Principles of Marketing
• SM102 Introduction to the Business of Esports
• SM205 Esports Management
• SM341 Esports Production
• SM403 Esports Law, Policy and Ethics
• Program Elective (2)

Total Credits: 60

General Education Requirements

• CM105 Public Speaking
• CS101 Computer Concepts and Applications
• CS245 Management Application and Information Systems
• EC101 Macroeconomics
• EC102 Microeconomics
• EN101 English I
• EN102 English II
• IS105 Common Experience
• IS220 Preparation for Careers and Life After College
• MA107/MA118 College Algebra/Mathematical Foundations for Business
• MA121 Basic Statistics
• PS101 Introduction to Psychology
• English Elective
• Humanities Elective
• Science Elective
• Social Science Electives (2)
• Free Elective (6)

Total Credits: 61

Learning Outcomes

Students in the Bachelor of Science in Management, Esports Management Concentration will have the opportunity to achieve the learning objectives of the Management Degree, in addition to the following concentration-specific learning objectives:

• Identify strategies for how technology-based Esports companies accomplish their goals
• Explore the relationship that games play in society and the industry that produces them
• Detail the role of the publisher and explore the complexities involved in promoting games and bringing them to the market
• Recognize the part conventions and trade shows play in the marketing efforts of Esports and gaming companies

Esports Management Career Track

Growing gaming companies and Esports leagues involve a variety of key stakeholders, including game publishers, sponsors/advertisers, leagues, and teams. As the ecosystem continues to experience rapid growth, participating companies need capable marketing, sales, and operations professionals. Example career pathways could lead to becoming a Product Marketing Manager, Business Operations Analyst, Social Media Manager and even a Head College Coach.

Program Snapshot

• Online
  • Credits: 120
  • Term Length: 8 weeks
  • Typical Time to Completion: 20 terms; 3 years, 4 months
• On Campus
  • Credits: 120
  • Semester Length: 16 weeks
  • Typical Time to Completion: 4 years

Additional Information

• Academic Calendar
• Tuition and Fees
• Financial Aid
• Faculty
• Minors
• Virtual Tour

Program Details

• The Bachelor of Science in Management, Esports Management Concentration is designed to provide students with a comprehensive understanding of the esports industry and its business aspects.
• The program is available in both online and on-campus formats, allowing students to choose the format that best suits their needs.
• The program requires a total of 120 credits, including 60 credits of program courses and 61 credits of general education requirements.
• The program courses cover a range of topics, including financial accounting, managerial accounting, principles of business finance, and esports management.
• The general education requirements include courses in public speaking, computer concepts and applications, macroeconomics, and introduction to psychology.
• The program is designed to provide students with the skills and knowledge needed to pursue careers in the esports industry, including product marketing manager, business operations analyst, and social media manager.