Program Overview

Fashion Merchandising Concentration (On Campus)

Overview

The Fashion Merchandising concentration in the Bachelor of Science Management program at Fisher College blends the art of fashion with the strategy of business management. This hands-on program offers students a unique opportunity to gain real-world experience and insights from industry professionals both inside and outside the classroom.

Program Requirements

Program Courses

• AC121 Financial Accounting
• AC122 Managerial Accounting
• FA103 Line, Color, and Design
• FI201 Principles of Business Finance
• FM102 Fashion Merchandising
• FM209 Retail Buying
• FM210 Fashion Marketing
• FM215 History of Fashion
• FM220 Retail Management
• FM225 Textile Science
• FM315 Global Retail Markets
• FM320 Retail Product Development
• FM450 Fashion Merchandising Senior Seminar
• LA204 Business Law
• MG202 Human Resource Management
• MG304 Leadership and Ethics
• MG321 Organizational Behavior
• MG390 Management Internship
• MG303 Managerial Communications
• MG441 Business Policy and Strategic Management
• MK220/ CS116 Consumer Behavior/ Introduction to Graphic Design

Total Credits: 63

General Education Requirements

• CM105 Public Speaking
• CS101 Computer Concepts and Applications
• CS245 Management Applications and Information Systems
• EC101 Macroeconomics
• EN101 English I
• EN102 English II
• IS105 Common Experience
• IS220 Preparation for Careers and Life after College
• MA107/ MA118 College Algebra/ Mathematical Foundations for Business
• MA121 Basic Statistics
• PS101 Introduction to Psychology
• English Elective
• Science Elective
• Social Sciences Elective
• Free Elective

Total Credits: 58

Learning Outcomes

In addition to the learning outcomes in the Bachelor of Science in Management, students within the Fashion Merchandising concentration will also achieve the following concentration-specific learning objectives:

• Define product and merchandising developmental stages from design concept to end-use consumer product.
• Recognize the importance of aesthetics and principles of design to implement trend forecasting tools and advertising platforms.
• Demonstrate textile knowledge by understanding fiber properties in consumer apparel and home textiles.
• Identify recurring historical costume elements in contemporary fashion products.
• Analyze and critique the ever-changing Omni retail channels utilized by retailers and consumers for profitability.
• Prepare a buying proposal with an assortment plan, pricing strategies and proposed sales reports.
• Establish Integrated Marketing Communications (IMC) plans for print, visual displays and online marketing formats to promote fashion related goods and services.
• Evaluate parameters within the global marketplace in relation to ever-changing trade, political, and technological landscapes of international business frameworks.

Career Track

Graduates of the Bachelor of Science in Management with a Fashion Merchandising Concentration are well-prepared to pursue a variety of exciting career opportunities in the fashion and retail sectors. This program equips students with the skills and knowledge needed for roles such as Assistant Buyer, Visual Merchandiser, and Retail Manager.

Program Snapshot

• Credits: 121
• Semester Length: 16 weeks
• Learning Format: On Campus
• Typical Time to Completion: 4 years