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Students
Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Courses
Major
Digital Marketing | Information Technology | Web Design
Area of study
Information and Communication Technologies
Course Language
English
About Program

Program Overview


Course Overview

This course is designed to equip learners with comprehensive knowledge and practical skills in Search Engine Optimization (SEO) through project-based learning. By the end of this course, students will understand the principles and strategies of SEO and will be able to implement them effectively to improve website visibility and ranking on search engines.


Upon completion of this course, learners will be able to develop and execute an SEO strategy for a real-world website, resulting in improved search engine ranking and increased organic traffic.


Course Code

DIGM130


Course Credits

4.0


Course Hours

80


Prerequisites

  • DIGM150: Social Media Marketing

Course Details

  • Introduction to Search Engine Optimization (SEO)
  • Connecting People to Information
  • Keywords and Great content
  • Optimizing your Site
  • Optimizing your Content
  • Off-page Search engine optimization (SEO)
  • Analytics and Maintenance
  • SEO Professional Binder – Complete SEO Project

Learning Outcomes

Upon successful completion of the course, students will be able to:


  • Optimise a website’s on-page elements for search engine results.
  • Conduct keyword research and create keyword lists for web pages.
  • Optimise a website’s off-page elements for search engine results.
  • Describe ways to use social media for search engine optimization.
  • Conduct a complete needs analysis on a website owner and their target audience.
  • Describe ongoing SEO maintenance, including any analytics that are required.
  • Describe different workplace roles for SEO professionals.
  • List important events in the evolution of internet search, and describe their relevance today.

Learning Methods

  • Lecture/Presentation
  • Discussions
  • Individual assignments and group exercises/case studies
  • Facilitated group work
  • Online activity
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About University
Diploma
Courses

Pacific Link College


Overview:

Pacific Link College is a designated learning institution in Canada, approved by the provincial government to host international students. It focuses on providing students with a job-market-oriented education, emphasizing practical skills and industry expertise.


Services Offered:

    Program Starts Every Month:

    Pacific Link College offers flexible program starts throughout the year, allowing students to apply and begin their studies without waiting for specific application periods.

    Corporate Training:

    The college provides professional training and upgrades for companies, organizations, and individuals, covering various topics like business, hospitality, digital branding, information technology, and early childhood education.

    Post-Graduation Support:

    Pacific Link College offers support to students even after graduation, assisting them in finding careers in leading Canadian companies. This includes job placement services.

Key Reasons to Study There:

    Industry-Relevant Education:

    The college focuses on providing practical skills and knowledge that are highly valued in the job market.

    Expert Faculty:

    Pacific Link College ensures that its faculty are experts in their respective fields, providing students with valuable insights and guidance.

    Flexible Program Starts:

    Students can apply and begin their studies at any time of the year, offering flexibility and convenience.

    Post-Graduation Support:

    The college provides assistance with job placement and career development, ensuring students are well-prepared for the workforce.

Academic Programs:

    Canadian Workplace Skills:

    Programs in Tourism, Hospitality, and Service with Co-op, Childcare and Language Assistant with Co-op.

    Technology:

    Programs in Digital Media Studies Management Science, Digital Media Studies Co-op Diploma.

    Hospitality:

    Programs in Business-Hospitality Management Post Diploma, Business Hospitality Management Diploma.

    Business:

    Programs in Business Leadership University Transfer Diploma.

    Health Science and Community Support:

    Programs in Health Science Community Support and Administration Practicum Diploma, Health Science Community Support and Administration Co-operative Diploma.

    Microcredentials:

    Programs in Intensive Academic Preparation 1, Intensive Academic Preparation 2.

Other:

    Collaboration with Industry Experts:

    Pacific Link College collaborates with various institutions and industry experts to ensure students receive the most relevant and up-to-date education.

    Designated Learning Institution (DLI):

    Pacific Link College is a designated learning institution, allowing international students to obtain study permits.

    Monthly Intakes:

    The college accepts applications and enrolls students every month, providing flexibility for students.

Total programs
48
Location
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