Program Overview

Course Overview

This course is designed to equip learners with comprehensive knowledge and practical skills in Search Engine Optimization (SEO) through project-based learning. By the end of this course, students will understand the principles and strategies of SEO and will be able to implement them effectively to improve website visibility and ranking on search engines.

Upon completion of this course, learners will be able to develop and execute an SEO strategy for a real-world website, resulting in improved search engine ranking and increased organic traffic.

Course Code

DIGM130

Course Credits

4.0

Course Hours

80

Prerequisites

• DIGM150: Social Media Marketing

Course Details

• Introduction to Search Engine Optimization (SEO)
• Connecting People to Information
• Keywords and Great content
• Optimizing your Site
• Optimizing your Content
• Off-page Search engine optimization (SEO)
• Analytics and Maintenance
• SEO Professional Binder – Complete SEO Project

Learning Outcomes

Upon successful completion of the course, students will be able to:

• Optimise a website’s on-page elements for search engine results.
• Conduct keyword research and create keyword lists for web pages.
• Optimise a website’s off-page elements for search engine results.
• Describe ways to use social media for search engine optimization.
• Conduct a complete needs analysis on a website owner and their target audience.
• Describe ongoing SEO maintenance, including any analytics that are required.
• Describe different workplace roles for SEO professionals.
• List important events in the evolution of internet search, and describe their relevance today.

Learning Methods

• Lecture/Presentation
• Discussions
• Individual assignments and group exercises/case studies
• Facilitated group work
• Online activity