Marketing MSc by Research, MPhil, PhD

Program Overview

Marketing MSc by Research, MPhil, PhD

Overview

This is a potential research degree area, subject to the approval of the University. If you are interested in undertaking a research degree in this area, please contact PGRS Recruitment.

Please note: international applications to Masters by Research in this area are now closed.

Abertay’s research culture encourages areas of cross-disciplinary and inter-disciplinary working that are consubstantial to the latest evolutions of the marketing discipline.

We are particularly attentive to the latest evolutions in knowledge and practice that relate to strategic and digital marketing, and consumer behaviour. For example, the phenomenon of social media influencers presents ample opportunities for research, considering that billions of consumers regularly use social media platforms. Potential topics could include determinants of social media influencer success and ways in which social media influencers affect consumer behaviour.

Chartered Institute of Marketing (CIM)

We are a member of the Chartered Institute of Marketing (CIM) network and work very closely with industry. We preserve this proximity by encouraging dialogue with industry and opportunities for our students to work on marketing problems faced by real companies.

A research degree at Abertay is excellent preparation for a career as a researcher and an academic, as well as a diverse range of professions outside of academia.

What does a research degree involve?

As a postgraduate research student, you will carry out an original, independent research and/or practice-based project, whilst being guided and supported by a team of expert academic supervisors. As you do this, you will benefit from an extensive programme of researcher development tailored to your background, needs and future ambitions. This will in turn help you develop the skills required to deliver research excellence.

Your progress will be monitored throughout the year and via an annual review. The final assessment is by examination of your submitted thesis and a viva voce (oral examination).

With the help of your supervisors, you will be encouraged to publish your research during and after your studies.

Our research degrees

You have the option of studying an MSc by Research, an MPhil or a PhD.

When deciding which degree is right for you, you should consider the level of commitment required, the duration, cost and your career aspirations.

That being said, our research degrees are flexible. You can begin an MSc by Research or an MPhil and then seek to transfer to a PhD without having to start your project all over again. You can also switch from full-time to part-time study, and vice versa.

MSc by Research

• The award of Master of Science by Research (MSc by Research) demonstrates a practical ability to undertake research studies, a systematic understanding of knowledge and a critical awareness of current problems and/or the application of original thought.
• If you are studying full-time, you will be expected to complete the award in 12 months. The minimum period to receive this award is 10 months and the maximum is 14 months.
• If you are studying part-time, you will be expected to complete the award in 24 months. The minimum period to receive this award on a part-time basis is 20 months and the maximum is 28 months.

MPhil

• The award of Master of Philosophy demonstrates a systematic understanding of knowledge and a critical awareness of current problems and/or the application of original thought, much of which is at (or informed by) the forefront of your field of study or area of professional practice.
• If you are studying full-time, you are expected to complete the award in 24 months. The minimum period to receive this award is 12 months and the maximum is 48 months.
• If you are studying part-time, you are expected to complete the award in 48 months. The minimum period to receive this award on a part-time basis is 24 months and the maximum is 72 months.

PhD

• The award of the Doctor of Philosophy demonstrates that the main focus of your work is your personal contribution to knowledge in your discipline or field, through original research or the original application of existing knowledge.
• If you are studying full-time, you are expected to complete the award in 36 months. The minimum period to receive this award is 24 months and the maximum is 48 months.
• If you are studying part-time, you are expected to complete the award in 48 months. The minimum period to receive this award on a part-time basis is 72 months and the maximum is 96 months.

What makes Abertay's Graduate School different?

Abertay is a small university, which means that as a research student, you’ll be joining a close-knit community of scholars and researchers.

Watch Prof Nia White, Dean of Research and Abertay’s Graduate School, along with some of our research students discuss what makes Abertay’s Graduate School different from other universities.

Fees and funding

The fees you'll pay depend on factors such as your nationality, location and personal circumstances. See the links below and scroll down to find the Postgraduate section.

• Postgraduate student fees - Scottish Students
• Postgraduate student fees - UK Students (outside Scotland)
• Postgraduate student fees - International & EU Students

More information

Find out about potential bursaries, student loans and scholarships in our postgraduate research fees and funding section.

Your Application

1. Meet the academic entry requirements

• The minimum entry requirement for all our research degrees is an Upper Second Class Honours degree (or equivalent) at undergraduate level in an appropriate discipline and/or a Master’s degree. Degree studies must include an independent research component evidenced in the degree transcript, such as dissertation, project, or thesis.

2. Meet the visa and English language requirements

• Visa requirements: If you're not from the European Economic Area (EEA) and/or Switzerland, you may need to apply for a visa. You can find out more about applying for a visa and collecting your Biometric Residence Permit (BRP) on our Tier 4 visa page. To identify whether or not you need to apply for a visa, please visit the UKBA website.
• English language requirements: We accept an undergraduate or postgraduate degree that has been taught and assessed in a majority English speaking country, as defined by UK Visas and Immigration. For candidates whose first language is not English or your undergraduate/Master’s degree was not awarded from a University from a UKVI designated English Speaking country, you are required to show evidence of one of the following qualifications:
  • IELTS Academic: total 7.0 with at least 6.5 in each component.
  • TOEFL-iBT (including Home Edition): total 95 with at least 21 in each component. We do not accept TOEFL “My Best Score” to meet our English language requirements.
  • CAE and CPE: total 185 with at least 176 in each component.
  • Trinity ISE: ISE III with merit in all four components.
  • PTE Academic: 67 overall with at least 61 in each component.
  • NECO English at B (4)
  • WAEC English at B (4)

3. Check Abertay researcher expertise

• You can view academic researcher profiles by searching keywords, names or publications in the Staff Explorer, to ensure that we have appropriate expertise within Abertay to support your research proposal. You will also gain an understanding of the prior work and interests of our researchers.

4. Secure funding

• There are two different routes to studying a research degree at Abertay – you can apply for one of our funded studentships or propose your own area of research. Find out more about our funded studentships.
• If you are proposing your own area of research, you will need to consider how you will fund your studies – either through self-support or by securing a scholarship or some other form of external funding. See what scholarships are available to Abertay research students.

5. Write your research proposal

• This is your opportunity to state your research objectives, to grab the reader’s attention and highlight your suitability for research degree study.
• The proposal should be around 6-8 pages in length (including references) and follow the section headings below.
  • Title.
  • Abstract (summary).
  • Introduction/background.
  • Hypotheses, objectives or research question.
  • Proposed methodology.
  • How will you disseminate your findings (pathways to impact).
  • Ethical considerations.
  • Summary and conclusions.
  • References.
  • About you: briefly describe your relevant experience and how it will help you achieve your objectives, explain why you are an excellent candidate for a research degree, and identify your additional professional development and training needs.

6. Apply online by the relevant deadline

• You can start a research degree at Abertay in February, June or October of each year. You can apply to defer from one entry point to another on one occasion, however, subsequent requests must be supported by an additional full application.
• Unless otherwise stated, the deadlines for submitting a full application are:
  • Applications for February entry by 15 December (if you need a Tier 4 visa then the deadline is 30 November).
  • Applications for June entry by 30 April (if you need a Tier 4 visa then the deadline is 31 March).
  • Applications for October entry by 31 August (if you need a Tier 4 visa then the deadline is 31 July).
• You will need to include the following documentation when you apply online:
  • Copies of your academic transcripts
  • References
  • Your research proposal