Program Overview

BA (Hons) Digital Marketing with Events Management

Overview

This accredited Digital Marketing degree with outstanding industry links will prepare you for a great career in marketing and event management. You'll learn about social media marketing, brand management, market research, and how to organize marketing events.

Why Study Digital Marketing with Events Management?

• Get prepared for a great career in marketing and event management on this accredited Digital Marketing degree with outstanding industry links.
• You'll learn about social media marketing, brand management, market research, and how to organize marketing events.
• The events industry is worth £42.3 billion to the UK economy, with corporate events planners and agencies forecasting a big increase in employment opportunities.

Outstanding Work Placements & Study Abroad Options

• Focussed squarely on employability, there's an option to go on a work placement and gain valuable industry experience, or you can choose to study overseas.
• Industry experience is key: you'll discover how businesses operate through work placements, expert guest speakers, projects tackling real-life business problems, campaign pitches, and offsite visits.

A Flexible Degree

• Tailor your studies to suit your interests and career plans.
• This flexible degree is part of a larger portfolio of 12 courses covering business, accounting, and marketing.

Top 3 in Scotland for Overall Student Satisfaction

• Our Business Management courses ranked top 3 in Scotland for overall student satisfaction (NSS 2023).
• Plus, Abertay is widely regarded as THE place to come for high-quality teaching.

Potential Careers

• Graduates from our business school have enjoyed graduate trainee success in organizations such as BT, while others have gone on to work for household names such as:
  • Rolls Royce
  • Alliance Trust
  • Scottish Government
  • NCR
  • Atlas Copco
  • Scottish and Southern Energy (SSE)
• The roles our graduates have taken range from Human Resource Manager, Project Planning and Risk Officer, Business Analyst, and CEO of their own company.

Entrepreneurial Initiatives & Real-World Business Problems

• You'll be asked to come up with solutions to real business problems set by organizations from a range of business sectors.
• Working in small teams, you'll apply your knowledge to practical business problems, before pitching your solution back to the company.

Compete in Social/Economic Challenges

• Sponsored by IBM, this UK-wide initiative means you will compete in teams against other UK universities.
• Your challenge is to find the best solution to a social enterprise problem through simulation activities.

Excellent Industry Links

• The School of Business, Law & Social Sciences has a rich history of working with employers from a range of backgrounds at all levels of study.

Scotland's First Adobe Creative Campus

• All Abertay students have access to Adobe Express, empowering you to enhance digital skills with industry-leading tools.

How the Course Works

• It's flexible: tailor what you study to suit your own interests and career aspirations.
• This degree is part of a larger portfolio of 12 courses covering business, accounting, and marketing.

Entry Requirements

• Subject Requirements:
  • Please note: All applicants must have passes in English and Maths - National 5 grade C or GCSE grade C/4 or equivalent.
  • National 5 ESOL is accepted in lieu of National 5 English.
  • Higher Application of Maths at grade C accepted.
• UK Entry to Year 1:
  • Qualification Type | Grade Requirements | Essential Subjects
  • Higher (standard entry) | BBBC | None
  • Higher (minimum entry) | BBC | None
  • A-Level | CCC | Literate subject
  • T Level | C or higher | in Core Component in one of the following: Education & Early Years, Legal Services, Finance, Accounting, Management & Administration or Agriculture, Land Management & Production
  • Irish Highers | H3H3H3H3 | Literate subject
  • International Baccalaureate Diploma Based Programme (IBDP) | 27 Points | Literate subject at S5 or H4
  • International Baccalaureate Career-related Programme (IBCP) | We encourage applications with the IBCP but understand that your combination of qualifications may differ depending on where you are studying.
• UK Entry to Year 2:
  • Qualification Type | Grade Requirements | Essential Subjects
  • Advanced Higher | BBB | Business Management plus one other literate subject
  • A-Level | BBB | Business Studies plus one other literate subject
  • BTEC Extended Diploma | DDD | Business
  • International Baccalaureate Diploma Based Programme (IBDP) | 34 Points | Business Management plus one other Higher Literate subject and any other Higher subject
  • SQA HNC/HND | C/CC | Our College Qualifications pages list approved HNC/HND courses
  • BTEC HNC/HND | D | Business
  • International Baccalaureate Career-related Programme (IBCP) | See next column | If you are taking HNC/HND with one or more Higher Levels IB subjects, your offer will be similar to our BTEC + A Level offer (see 'BTEC National Diploma / Diploma') but with an HL requirement of 6 for A, 5 for B, or 4 for C.
• UK Entry to Year 3:
  • Qualification | Grade Requirements | Essential Subjects
  • SQA HND | C | Our College Qualifications pages list approved HND courses
  • International Baccalaureate Career-related Programme (IBCP) | See next column | If you are taking HNC/HND with one or more Higher Levels IB subjects, your offer will be similar to our BTEC + A Level offer (see 'BTEC National Diploma / Diploma') but with an HL requirement of 6 for A, 5 for B, or 4 for C.
• International Entry:
  • We accept a wide range of qualifications from applicants from across the world.
  • Please select your country from the searchable list below to view different qualification entry requirements.

Modules

• Year 1 Core Modules:
  • Introduction to Accounting - ANF101
  • Introduction to Marketing - BMT107
  • Managing People and Ideas - BMT103
  • Media and the Digital Society - SOC110
  • Abertay 101 - Being Successful at Abertay - ABE101
• Year 1 Option Modules:
  • Nature of Management - BMT101
  • Introduction to HRM - BMT106
  • Legal Systems and Methods - LAW100
• Year 2 Core Modules:
  • Business Analytics - BMT214
  • People, Planet, Profit - BMT216
  • Theory and Practice in HRM - BMT213
  • Project Management - BMT202
• Year 2 Option Modules:
  • Digital Marketing Principles - BMT209
  • Events Budgeting and Finance - BMT215
• Year 3 Core Modules:
  • Digital Business Strategy - BMT302
  • Fundamentals of Event Management - BMT318
  • Prescriptive Analytics - BMT313
  • Event Marketing - BMT316
• Year 3 Option Modules:
  • Customer Relationship Management - BMT315
  • Market Intelligence and Consumer Behaviour - BMT319
  • Employability Analysis & Professionalism - BMT323
• Year 4 Core Modules:
  • Live Event Project - BMT412
  • Brand Management - BMT421
  • Strategic Marketing - BMT416
  • Digital Public Relations - BMT418
  • Responsible Events - BMT419
• Year 4 Option Modules:
  • Computational Analytics - BMT414
  • World Trade and Export - BMT410
  • Contemporary Issues - BMT401

Fees and Funding

• The course fees you'll pay and the funding available to you depend on factors such as your nationality, location, personal circumstances, and the course you are studying.
• Undergraduate student fees - Scottish Students
• Undergraduate student fees - UK Students (outside Scotland)
• Undergraduate student fees - International & EU Students

Scholarships

• We offer a range of scholarships to help support your studies with us.
• Abertay RUK Scholarship: Business
• Abertay International Scholarship
• The Robert Reid Bursary